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Empathy Mapping: A Guide to Creating People First Change

Ideos Institute

“Empathy is a mindset and behavior that helps us identify key social challenges and develop just, effective, and sustainable solutions for communities, groups, and even whole societies. Every single person is an expert in their own experience, and empathy allows us to better understand that experience from their perspective, so we can better work with and support them.

Empathy mapping is a tried and tested process for advancing a people-first philosophy in the product design space. It can also serve as a foundational tool for effectively relating to, understanding, or serving a group or community. When done well, empathy mapping can lead to a deeper understanding of not just the recipients of your ideas and solutions, but how those ideas and solutions will impact the people and constituents they were created for.”

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