American Advertising Federation Inc

Washington, DC · Founded 1967

Trade association unifying the advertising industry through advocacy, education, and professional development

Primary audience
General Public
Work area
Community Service
Topic
Social Impact
Contact
Pacheco Steve
Website Contact

About Organization

American Advertising Federation provides leadership and disseminates knowledge on issues involving and affecting advertising through a network of local clubs and college chapters. Founded in 1905 and based in Washington, DC, the organization operates with $7.0 million in annual revenue and 22 employees, serving 35,000 members across 150 local clubs and 140 college chapters.

What They Focus On

Program Delivery

Implements evidence-based programs designed to achieve measurable outcomes and community impact.

Capacity Building

Develops organizational infrastructure and partnerships to enhance service quality and sustainability.

Research Impact

Conducts research and evaluation to inform best practices and demonstrate program effectiveness.

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2023)

$7.0M

-15.1% vs 2021

Expenses (2023)

$7.0M

+32% vs 2021

Assets (2023)

$5.4M

+27.4% vs 2021

Employees (2023)

22

+46.7% vs 2021

Year Revenue Expenses Assets Employees
2023 $6,969,669 $6,960,597 $5,383,120 22
2021 $8,213,911 $5,272,389 $4,224,090 15
2020 $3,070,319 $3,016,593 $2,217,542 17
2019 $3,376,147 $4,906,286 $1,982,884 22

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Assess Needs

    Identifies community needs through data analysis and stakeholder engagement to inform program design.

  • 02

    Design Programs

    Develops evidence-based programs and services tailored to address identified needs and achieve measurable outcomes.

  • 03

    Deliver Services

    Implements programs through trained staff and partners to ensure quality service delivery and participant engagement.

  • 04

    Evaluate Impact

    Measures program effectiveness and collects feedback to continuously improve services and demonstrate results.

Programs and Initiatives

Services and programs offered by American Advertising Federation Inc

Direct Services

Delivers targeted programs and resources to address community needs and advance organizational mission.

Capacity Building

Strengthens organizational effectiveness through infrastructure development, training, and strategic partnerships.

Impact Research

Conducts evaluation and research to measure outcomes, inform best practices, and demonstrate program effectiveness.

Team & Leadership

Meet the people behind American Advertising Federation Inc.

Dawn Reeves

Dawn Reeves

Amanda Dehart

Amanda Dehart

Trenton Jones 

Trenton Jones 

Terri Coogler 

Terri Coogler 

Lisa Rubin

Lisa Rubin

Beatrice V. Santacroce

Beatrice V. Santacroce

Emily Gaddy

Emily Gaddy

Andrea Figueroa-Guerrero

Andrea Figueroa-Guerrero

Clark Rector

Clark Rector

Adrianne R. Lipscomb

Adrianne R. Lipscomb

Kate Rondelli

Kate Rondelli

Amitie Sandoval

Amitie Sandoval

Director, People & Culture

Director, People & Culture

Linda Moore

Linda Moore

PS

Pacheco Steve

President & CEO
Full-time
Compensation: $605,919
RC

Rector Clark

Executive Vice President,
Full-time
Compensation: $173,105
LA

Lipscomb Adrianne

Vice President, Creative S
Full-time
Compensation: $127,049
RK

Rondelli Katherine L

Senior Director Of Finance
Full-time
Compensation: $122,078
BC

Borges Christian

Honorary Director
2 hrs/week
ED

Edmund Datri James

President Emeritus
2 hrs/week
HB

Houck Bill

Honorary Director
2 hrs/week
KM

Kelly Mike

Honorary Director
2 hrs/week
LT

Love Tim

Honorary Director
2 hrs/week
SW

Snyder Wally

President Emeritus
2 hrs/week
RL

Rubin Lisa

EVP, Corporate Partnership
Full-time
Compensation: $234,198
RD

Reeves Dawn R

EVP, Club Services, Member
Full-time
Compensation: $149,478
AD

Austen Danielle

Corporate Member - At -Large
2 hrs/week
BO

B Osborn John

Chairman's Advisory Council
2 hrs/week
BD

Bartley Dk

Corporate Member - At -Large
2 hrs/week
BD

Bell David

Chairman's Advisory Council
2 hrs/week
BI

Benedy Itamar

Corporate Member - Ad Tech
2 hrs/week
BC

Beresford-Hill Chris

Corporate Member - Agency
2 hrs/week
BB

Berner Brian

Corporate Member - Media
2 hrs/week
BP

Browning Pearson Heidi

Corporate Member - Advertiser
2 hrs/week
CD

Caldwell David

District 5
2 hrs/week
CW

Clark Wendy

Chairman's Advisory Council
2 hrs/week
CC

Cooke Christine

Corporate Member - At -Large
2 hrs/week
CC

Cooper Christy

Corporate Member - Ad Tech
2 hrs/week
CI

Cooper III Frank

Chairman's Advisory Council
2 hrs/week
CC

Cotrupe Courtney

Corporate Member - At -Large
2 hrs/week
DB

Deutz Bridget

District 8
2 hrs/week
DC

Di Como Luis

Corporate Member - Advertiser
2 hrs/week
DK

Doebereiner Kimberly

Corporate Member - Advertiser
2 hrs/week
FR

Ferro Rita

Corporate Member - Media
2 hrs/week
FD

Fishman Danny

Corporate Member - At -Large
2 hrs/week
FK

Flanik Kirsten

Corporate Member - Agency
2 hrs/week
GJ

Goetz Jennifer

District 9
2 hrs/week
GC

Graf Carmen

Corporate Member - At -Large
2 hrs/week
GE

Graham Emily

Corporate Member - At -Large
2 hrs/week
GJ

Griffin Jack

Chairman's Advisory Council
2 hrs/week
HB

Hagelstein Bill

Corporate Member - At -Large
2 hrs/week
HJ

Halvorson Jon

Corporate Member - Advertiser
2 hrs/week
HC

Hanson Chrissie

Corporate Member - Agency
2 hrs/week
HT

Heath Ty

Corporate Member - Ad Tech
2 hrs/week
HS

Herndon Stephanie

District 4
2 hrs/week
JW

Jacobs Walker

Corporate Member - Ad Tech
2 hrs/week
KM

Kassan Michael

Corporate Member - At -Large
2 hrs/week
KK

Kelleher Kim

Chairman's Advisory Council
2 hrs/week
KS

Kritzman Steven

Corporate Member - Media
2 hrs/week
LP

Lam Paul

District 13
2 hrs/week
LL

Lewis Lynn

Chairman's Advisory Council
2 hrs/week
L

Longericka

Division 5
2 hrs/week
LS

Lopez Simon

District 15
2 hrs/week
MA

Manganiello Amy

Corporate Member - Advertiser
2 hrs/week
MJ

Mayernik Joseph

District 2
2 hrs/week
MM

McCabe Mick

Corporate Member - Agency
2 hrs/week
MB

McCuin Bob

Corporate Member - Media
2 hrs/week
MC

McDonald Chris

District 6
2 hrs/week
ML

McEuen Laurel

District 10
2 hrs/week
MM

McGee Martin

District 11
2 hrs/week
MG

McLean Gordon

Ex Officio Member
2 hrs/week
MJ

McMennamin John

Chairman's Advisory Council
2 hrs/week
MD

Messinger David

Chairman's Advisory Council
2 hrs/week
MJ

Millner Jamal

District 3
2 hrs/week
MT

Morton Tom

Corporate Member - Agency
2 hrs/week
NJ

Norton Jim

Chairman's Advisory Council
2 hrs/week
PN

Pahade Nick

Corporate Member - At -Large
2 hrs/week
PC

Paull Claire

Corporate Member - Advertiser
2 hrs/week
PA

Peters Ariana

Ad 2 National
2 hrs/week
RN

Rabstejnek Nichols Nancy

Corporate Member - At -Large
2 hrs/week
RA

Richman Amanda

Chairman's Advisory Council
2 hrs/week
RA

Riddle Amy

District 7
2 hrs/week
RT

Roffino Trina

Corporate Member - Agency
2 hrs/week
RL

Rossi Laurel

Corporate Member - Ad Tech
2 hrs/week
SL

Schnarr Laura

District 12
2 hrs/week
SL

Sherman Lisa

Ex Officio Member
2 hrs/week
SJ

Sibley Jessica

Corporate Member - At -Large
2 hrs/week
SR

Stoddart Rich

Chairman's Advisory Council
2 hrs/week
TK

Thigpen Kurt

District 14
2 hrs/week
TN

Tom Noah

Division 4
2 hrs/week
TT

Turnbull Tyler

Corporate Member - Agency
2 hrs/week
VV

Vargas Valerie

Corporate Member - At -Large
2 hrs/week
WL

Walpert Levy Tara

Chairman's Advisory Council
2 hrs/week
WA

Walton Aaron

Corporate Member - At -Large
2 hrs/week
WR

Wheeler Robert

Corporate Member - At -Large
2 hrs/week
WP

Woolmington Paul

Corporate Member - At -Large
2 hrs/week

Milestones

1967

Organization Founded

1967

Established to serve community needs and advance organizational mission.

2020

Program Expansion

2020

Enhanced service delivery and broadened community reach through strategic initiatives.

2023

Significant Growth

2023

Expanded operations and impact through increased funding and program development.

Associated People

Board members, advisors, and key contributors

Board of Directors

BJ
Bamberger Jack Vice Chair 1.50 hrs/week
BJ
Boiler John Assistant Secretary 1.50 hrs/week
BJ
Buschhorn Jenny Neec Chair 1.50 hrs/week
CD
Campbell David American Advertising Awards Chair 1.50 hrs/week
CB
Cooke Brandon Secretary 1.50 hrs/week
FL
Farrior Leigh Council Of Governors Chair 1.50 hrs/week
FL
Farrior Leigh Council Of Governors Chair 1.50 hrs/week
GC
Gammil Christal Cog Western Region Chair 1.50 hrs/week
HM
Harper Marcus Corporate Cmte. Chair 1.50 hrs/week
HP
Harris Patrick Corporate Cmte. Vice Chair (West) 1.50 hrs/week
JL
Jolley Lenza Council Of Governors Secretary-Treasurer 1.50 hrs/week
JS
Jones Sarah Cog Eastern Region Chair 1.50 hrs/week
KJ
Kelley Jacki Assistant Treasurer 1.50 hrs/week
LH
Lin Helen Chair 1.50 hrs/week
MS
Marmon Sheila Digital Chair 1.50 hrs/week
MR
Martin Ross Corporate Cmte. Vice Chair (East) 1.50 hrs/week
ME
Meadows Ernest Mosaic Council Chair 1.50 hrs/week
MC
Michelotti Carla Government Affairs Chair; Chairman's Advisory Coun 1.50 hrs/week
NA
Narrai Andy Treasurer 1.50 hrs/week
PS
Picard Soche Corporate Cmte. Vice Chair (Central) 1.50 hrs/week
PS
Price Stephanie Council Of Governors Vice Chair 1.50 hrs/week
RW
R Warren Tiffany Immediate Past Chair/Chairman's Advisory Council C 1.50 hrs/week
SD
Salley Danielle Immediate Past Chair 1.50 hrs/week
SJ
Sheets Jeff Neec Vice Chair*** 1.50 hrs/week
WT
Woody Tom Cog Central Region Chair 1.50 hrs/week
American Advertising Awards Chair
American Advertising Awards Chair David Campbell Chernoff Newman
Eastern Region Chair
Eastern Region Chair G. Williams Grova Creative
Central Region Chair
Central Region Chair Bill Richmond Weinerschnitzel
Western Region Chair
Western Region Chair Julie Hackett Cumulus Media
At-Large Member
At-Large Member Chrissie Hanson OMD USA
HD
Honorary Directors Christian Borges
EM
Ex-Officio Members Gord Mc
FP
Founding President Howard Bell (1967-1991)

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2023)

$1.6M

Highest Paid

$606K

Pacheco Steve

Compensated Officers

7

Name Title Base Other Total Hrs/Wk
Pacheco Steve President & CEO $605,919 — $605,919 35
Rubin Lisa EVP, Corporate Partnership $234,198 $45,042 $279,240 35
Rector Clark Executive Vice President, $173,105 $12,948 $186,053 35
Reeves Dawn R EVP, Club Services, Member $149,478 $574 $150,052 35
Rondelli Katherine L Senior Director Of Finance $122,078 $27,752 $149,830 35
Lipscomb Adrianne Vice President, Creative S $127,049 $12,948 $139,997 35
Deutz Bridget District 8 $0 $40,655 $40,655 1.5

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 EIDL Loans

Economic Injury Disaster Loan Program (2020-2021)

1 loan

Total Borrowed

$150K

Subsidy Cost

$20K

14% of loan

Loan Count

1

Loan Details

$150,000
Subsidy: $20,430
Date Jul 31, 2020
Location Washington, DC
Borrower American Advertising Federation, Inc.

TO PROVIDE LOANS TO RESTORE AS NEARLY AS POSSIBLE THE VICTIMS OF ECONOMIC INJURY TYPE DISASTERS TO PRE-DISASTER CONDITIONS

Source: Small Business Administration • Economic Injury Disaster Loan Program (2020-2021)

Lobbying Activity

Lobbying Disclosure Act registrations

Self-Lobbying
1 Registrations
1 Client
Yes Self-Lobbying

Clients 1 total

American Advertising Federation
1 filing
Self

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with American Advertising Federation Inc

Phone

(202) 898-0089

Social

Visit Website
1101 K Street NW 420 Washington, DC 20005