American Association Of Advertising

New York, NY · Founded 1917

Trade association supporting advertising agencies and advancing the marketing industry

Primary audience
Advertising Agencies
Work area
Trade Association
Topic
Marketing & Advertising
Contact
Marla Kaplowitz
Website Contact

About Organization

The American Association of Advertising Agencies represents over 600 member agencies across 1,200 offices, providing resources, training, and advocacy for the advertising and marketing industries. Based in New York, NY, the organization was founded in 1917 and operates with 71 employees and annual revenue of $19.5 million.

What They Focus On

Agency Support

Provides member agencies with training, tools, and resources to enhance their operations and competitiveness

Industry Advancement

Promotes standards, best practices, and innovation across the advertising and marketing industries

Professional Development

Offers education and networking opportunities for agency employees to build skills and connections

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2023)

$19.5M

+6.9% vs 2022

Expenses (2023)

$19.0M

+3.2% vs 2022

Assets (2023)

$21.4M

-13.1% vs 2022

Employees (2023)

71

-12.3% vs 2022

Year Revenue Expenses Assets Employees
2023 $19,455,856 $18,993,401 $21,397,392 71
2022 $18,201,629 $18,404,814 $24,626,095 81
2021 $16,325,912 $15,855,341 $18,840,338 74
2020 $13,505,364 $13,461,700 $16,913,177 62
2019 $14,312,975 $14,928,149 $14,512,633 73
2018 $16,408,898 $18,082,993 $16,113,610 102

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Membership Engagement

    Connects with advertising agencies across 1,200 offices to understand their needs and challenges

  • 02

    Resource Development

    Creates proprietary tools, training programs, and industry information tailored for member agencies

  • 03

    Industry Advocacy

    Represents member interests through policy engagement and promotion of advertising industry standards

  • 04

    Knowledge Sharing

    Facilitates conferences, events, and networking opportunities to advance industry best practices

Programs and Initiatives

Services and programs offered by American Association Of Advertising

Industry Advocacy

Promotes and defends the interests of member agencies and the advertising industry overall

Ad Council Partnership

Contributes to public service advertising initiatives through ongoing support of the Ad Council

Team & Leadership

Meet the people behind American Association Of Advertising.

MK

Marla Kaplowitz

President & CEO
Full-time
Compensation: $936,120
AC

Adam Cotumaccio

Chief Operating Officer
Full-time
Compensation: $519,204
MC

Mark Campanella

SVP, Enterprise Tech & Development
Full-time
Compensation: $284,957
NR

Nicole Rizzo

SVP, Business Intelligence & Insight
Full-time
Compensation: $276,048
MK

Matthew Kasindorf

SVP Business Intelligence & Insight
Full-time
Compensation: $262,261
KF

Kevin Freemore

SVP Media, Tech & Data
Full-time
Compensation: $257,755
DP

David-Anthony Powell

SVP Member Engage & Dev., Cent. Reg.
Full-time
Compensation: $205,547
AW

Aaron Walton

Western Region Director
1 hrs/week
AD

Amani Duncan

Director-At-Large (Thru 04/23)
1 hrs/week
AG

Amber Guild

Director-At-Large (As Of 04/23)
1 hrs/week
AG

Andrew Graff

Eastern Region Director
1 hrs/week
AS

Angela Steele

Director-At-Large
1 hrs/week
CB

Christoph Becker

Director-At-Large (Thru 04/23)
1 hrs/week
DE

Daisy Exposito

Eastern Region Director
1 hrs/week
DA

David Angelo

Eastern Region Director
1 hrs/week
DB

Devika Bulchandani

Director-At-Large (Thru 04/23)
1 hrs/week
GS

Gina Smith

Director-At-Large (As Of 04/23)
1 hrs/week
HL

Helen Lin

Director-At-Large
1 hrs/week
JG

Jason Gaikowski

Director-At-Large & Cx Council
1 hrs/week
JK

Jeff King

Central Region Director
1 hrs/week
JM

Joe Maglio

Director-At-Large
1 hrs/week
JG

John Gallegos

Western Region Director
1 hrs/week
KM

Kate MacNevin

Director-At-Large
1 hrs/week
KA

Kyle Allen

Southern Region Director
1 hrs/week
LM

Laura Maness

Director-At-Large
1 hrs/week
MH

Matt Harrington

Director-At-Large (As Of 04/23)
1 hrs/week
MP

Megan Pagliuca

Director-At-Large (Thru 04/23)
1 hrs/week
MH

Michelle Headley

Southern Region Director
1 hrs/week
RS

Rob Schwartz

Director-At-Large
1 hrs/week
TM

Tim Maleeny

Director-At-Large (As Of 04/23)
1 hrs/week
AK

Ashwini Karandikar

EVP Media, Tech & Data
Full-time
Compensation: $501,820
MR

Mollie Rosen

EVP Strategy, Insight, Innovation
Full-time
Compensation: $474,474
AP

Alison Pepper

EVP Government Relations
Full-time
Compensation: $472,733
GW

Gregory Walker

EVP Med Indep. Agencies & Retention
Full-time
Compensation: $419,612
JC

Juan C Suarez

EVP Med Holding Companies & Growth
Full-time
Compensation: $385,866
TW

Tahlisha Williams 10-22-1223

EVP, Talent, Equity & Lear. Solutions
20 hrs/week
Compensation: $312,304
AR

Ann Rubin

EVP, Marketing, Comm. & Events
Full-time
Compensation: $306,511
RR

Rupa Raman

VP Marketing & Communications
Full-time
Compensation: $56,398
KB

Kristina Barrett 0423-0623

VP Marketing & Communications
Full-time
Compensation: $31,234
KL

Kira Lacks

VP, Events & Conferences
Full-time
Compensation: $20,947
RD

Robert Duffy

VP, Website Strategy, Content, & Op.
Full-time
Compensation: $5,019
AT

Angela Tenuta

Central Region Dir. (As Of 04/23)
1 hrs/week
EJ

Eric Johnson

Western Region Dir. (Thru 04/23)
1 hrs/week
KH

Karen Hunt

Western Region Dir. (As Of 04/23)
1 hrs/week
KS

Karen Seamen

Central Region Dir. (Thru 08/23)
1 hrs/week
MB

Mark Bachmann

Central Region Dir. (Thru 04/23)
1 hrs/week
RW

Richard Ward

Southern Region Dir. (Thru 04/23)
1 hrs/week
SD

Shari Day

Southern Region Dir. (As Of 04/23)
1 hrs/week
SW

Steve Williams

Director-At-Large & Mlc Chair

Milestones

1917

Organization Founded

1917

American Association of Advertising Agencies established to support the advertising industry

1951

IRS Recognition

1951

Received tax-exempt status as a trade association serving advertising agencies

2020

Pandemic Adaptation

2020

Adjusted operations and resources to support agencies during industry disruption

2023

Revenue Growth

2023

Reached $19.5 million in revenue while serving over 600 member agencies

Associated People

Board members, advisors, and key contributors

Board of Directors

JO
James O'Donnell EVP Finance/Treasurer 45.00 hrs/week · $322,357
AK
Abbey Klaassen Vice Chair 1.00 hrs/week
BW
Barry Wacksman Immediate Past Chair 1.00 hrs/week
CF
Christine Fruechte Secretary/Treasurer 1.00 hrs/week
SN
Sharon Napier Chair 1.00 hrs/week
SW
Steve Williams Director-At-Large & Mlc Chair 1.00 hrs/week
VH
Vita Harris Vice Chair (As Of 04/23) 1.00 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2023)

$6.4M

Highest Paid

$994K

Marla Kaplowitz

Compensated Officers

15

Name Title Base Other Total Hrs/Wk
Marla Kaplowitz President & CEO $936,120 $57,677 $993,797 40
Adam Cotumaccio Chief Operating Officer $519,204 $45,580 $564,784 45
Ashwini Karandikar EVP Media, Tech & Data $501,820 $27,640 $529,460 45
Mollie Rosen EVP Strategy, Insight, Innovation $474,474 $36,635 $511,109 45
Alison Pepper EVP Government Relations $472,733 $27,800 $500,533 45
Gregory Walker EVP MED Indep. Agencies & Retention $419,612 $26,185 $445,797 45
Juan C Suarez EVP MED Holding Companies & Growth $385,866 $37,068 $422,934 45
James O'Donnell EVP Finance/Treasurer $322,357 $33,507 $355,864 45
Tahlisha Williams 10-22-1223 EVP, Talent, Equity & Lear. Solutions $312,304 $20,286 $332,590 20
Ann Rubin EVP, Marketing, COMM. & Events $306,511 $21,044 $327,555 45
Nicole Rizzo SVP, Business Intelligence & Insight $276,048 $25,995 $302,043 45
Mark Campanella SVP, Enterprise Tech & Development $284,957 $14,171 $299,128 45
Matthew Kasindorf SVP Business Intelligence & Insight $262,261 $35,246 $297,507 45
Kevin Freemore SVP Media, Tech & Data $257,755 $31,278 $289,033 45
David-Anthony Powell SVP Member Engage & DEV., Cent. REG. $205,547 $25,341 $230,888 45

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 EIDL Loans

Economic Injury Disaster Loan Program (2020-2021)

1 loan

Total Borrowed

$150K

Subsidy Cost

$20K

14% of loan

Loan Count

1

Loan Details

$150,000
Subsidy: $20,430
Date Jun 17, 2020
Location New York, NY
Borrower American Association of Advertising Agencies, Inc.

TO PROVIDE LOANS TO RESTORE AS NEARLY AS POSSIBLE THE VICTIMS OF ECONOMIC INJURY TYPE DISASTERS TO PRE-DISASTER CONDITIONS

Source: Small Business Administration • Economic Injury Disaster Loan Program (2020-2021)

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$36K Grants Given
2 Organizations

Top Grantees

2 total
TA
The Advertising Council Inc. NEW YORK, NY
$30K
T
The 3 Movement NAPA, CA
$6K

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Related Organizations

7 affiliated entities reported on IRS Form 990 Schedule R

7

Tax-Exempt Affiliates

2
Aaaa Foundation
New York, NY
Scholarships
501(c) 501(C)(3)
Coalition For Healthcare Communication Inc
New York, NY
Info Exchange
501(c) 501(C)(6)

Disregarded Entities

1
4A's Workplace Enlightenment LLC
New York, NY
Education
DRE

Taxable Partnership

1
Advertising Digital Identification LLC
New York, NY
Digital Id's
Taxable

Taxable Corp Trust

3
Aaaa Benefits Inc
Charlotte, NC
Emp Benefits
Taxable
Aaaa Insurance Company Ltd
Charlotte, NC
Insurance
Taxable
Aaaa Group Insurance Trust
Charlotte, NC
Support Svcs
Taxable

Source: IRS Form 990, Schedule R (Related Organizations and Unrelated Partnerships)

Lobbying Activity

Lobbying Disclosure Act registrations

Self-Lobbying
111 Registrations
76 Clients
Yes Self-Lobbying

Clients 76 total

American Association For Justice
8 filings
Self
American Association Of Airport Executives
4 filings
Self
American Association Of Colleges Of Osteopathic Medicine
4 filings
Self
American Association Of Consumer Credit Professionals
4 filings
Self
American Association Of Nurse Anesthetists
4 filings
Self
American Association Of Colleges Of Nursing
3 filings
Self
American Association Of Nurse Practitioners
3 filings
Self
American Association For Homecare
2 filings
Self
American Association For Homecare (Aahomecare)
2 filings
Self
American Association For Marriage And Family Therapy
2 filings
Self
American Association Of Colleges For Teacher Education
2 filings
Self
American Association Of Community Colleges
2 filings
Self
American Association Of Crop Insurers (Aaci)
2 filings
Self
American Association Of Nurse Anesthesiology
2 filings
Self
American Association Of Oral And Maxillofacial Surgeons
2 filings
Self
American Association Of Orthodontists
2 filings
Self
American Association Of Port Authorities
2 filings
Self
American Association Of School Administrators
2 filings
Self
American Association Of Teaching Health Centers
2 filings
Self
Aanem American Association Of Neuromuscular And Electrodiagnostic Medicine
1 filing
Self
Acg Advocacy On Behalf Of American Association Of Publishers
1 filing
Self
American Association For Cancer Research
1 filing
Self
American Association For Clinical Chemistry
1 filing
Self
American Association For Dental Oral & Craniofacial Research
1 filing
Self
American Association For Dental, Oral, And Craniofacial Research
1 filing
Self
American Association For Homeopathic Products
1 filing
Self
American Association For Laboratory Accreditation (A2La)
1 filing
Self
American Association For Respiratory Care
1 filing
Self
American Association For The Advancement Of Science
1 filing
Self
American Association For The Treatment Of Opioid Dependence
1 filing
Self
American Association Of Advertising Agencies
1 filing
Self
American Association Of Bioanalysts
1 filing
Self
American Association Of Birth Centers
1 filing
Self
American Association Of Birth Centers (Aabc)
1 filing
Self
American Association Of Blood Banks, Dba Association For The Advancement Of Bloo
1 filing
Self
American Association Of Cardiovascular & Pulmonary Rehabilitation
1 filing
Self
American Association Of Cardiovascular And Pulmonary Rehabilitation
1 filing
Self
American Association Of Child & Adolescent Psychiatry
1 filing
Self
American Association Of Colleges Of Osteopathic Medicine (Aacom)
1 filing
Self
American Association Of Colleges Of Pharmacy
1 filing
Self
American Association Of Collegiate Registrars And Admissions Officers
1 filing
Self
American Association Of Cosmetology Schools
1 filing
Self
American Association Of Exporters And Importers
1 filing
Self
American Association Of Healthcare Administrative Management
1 filing
Self
American Association Of Hip And Knee Surgeons (Aahks)
1 filing
Self
American Association Of Homecare
1 filing
Self
American Association Of Independent Music
1 filing
Self
American Association Of International Healthcare Recruitment
1 filing
Self
American Association Of Law Libraries
1 filing
Self
American Association Of Museums
1 filing
Self

+ 26 more clients

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with American Association Of Advertising

Phone

(212) 850-0770

Social

Visit Website
25 West 45th Street 16th Fl New York, NY 10036