Education Access
Supports educational opportunities and removes barriers to learning for underserved populations.
Equine breed registry preserving pedigrees of the American Quarter Horse breed
About Organization
American Quarter Horse Association records and preserves the pedigree of the American Quarter Horse while maintaining the integrity of the breed and providing beneficial services to members that enhance ownership and participation. Founded in 1940 and based in Amarillo, TX, the organization operates with $49.3 million in annual revenue and 254 employees, having registered more than 6 million horses serving 228,000 members worldwide.
Education Access
Supports educational opportunities and removes barriers to learning for underserved populations.
Program Delivery
Implements evidence-based programs designed to achieve measurable outcomes and community impact.
Capacity Building
Develops organizational infrastructure and partnerships to enhance service quality and sustainability.
Form 990 data showing organizational financial health and growth.
Revenue (2021)
$49.3M
-10.2% vs 2020
Expenses (2021)
$45.7M
+13% vs 2020
Assets (2021)
$59.3M
+4.4% vs 2020
Employees (2021)
254
-12.1% vs 2020
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2021 | $49,298,378 | $45,703,049 | $59,304,151 | 254 |
| 2020 | $54,877,643 | $40,434,140 | $56,795,984 | 289 |
| 2019 | $37,934,032 | $37,775,704 | $44,006,498 | 332 |
| 2018 | $46,664,780 | $46,334,060 | $39,536,568 | 351 |
| 2017 | $52,737,807 | $45,699,050 | $45,995,567 | 370 |
Source: IRS Form 990 filings. All figures in USD.
Identifies community needs through data analysis and stakeholder engagement to inform program design.
Develops evidence-based programs and services tailored to address identified needs and achieve measurable outcomes.
Implements programs through trained staff and partners to ensure quality service delivery and participant engagement.
Measures program effectiveness and collects feedback to continuously improve services and demonstrate results.
Services and programs offered by American Quarter Horse Association
Provides market development designed to support organizational goals and deliver measurable community impact.
Provides market development designed to support organizational goals and deliver measurable community impact.
Delivers benefits, resources, and support services exclusively designed for organizational members and stakeholders.
Meet the people behind American Quarter Horse Association.
1940
1940
Established to serve community needs and advance organizational mission.
2020
2020
Enhanced service delivery and broadened community reach through strategic initiatives.
2023
2023
Enhanced service delivery and broadened community reach through strategic initiatives.
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2021)
$1.8M
Highest Paid
$326K
Robert Pierce
Compensated Officers
15
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Robert Pierce | General Counsel & Interim EVP | $304,533 | $21,046 | $325,579 | 45 |
| Aaron Bovos | CFO, COO & Treasurer | $277,805 | $23,951 | $301,756 | 50 |
| Justin Billings | Chief Show Officer | $202,426 | $19,439 | $221,865 | 60 |
| Paula Newman | Chief Operating Officer | $200,650 | $18,139 | $218,789 | 60 |
| Patricia Tiberg | Chief Marketing Officer | $172,091 | $16,859 | $188,950 | 50 |
| David Steinman | Chief Information Officer | $151,852 | $16,263 | $168,115 | 50 |
| Patricia Carter | Senior Director Of Judges | $137,373 | $15,085 | $152,458 | 45 |
| Deborah Parker | Director Of Human Resources | $132,511 | $16,074 | $148,585 | 45 |
| Chris Cecil-Darnell | Director | $45,600 | — | $45,600 | — |
| Laina P Banks | Director At Large | $16,899 | — | $16,899 | — |
| Bruce Rice | Director | $9,663 | — | $9,663 | — |
| Marilyn K Randall | Honorary Vice President | $9,000 | — | $9,000 | — |
| John Pipkin | Director At Large | $8,934 | — | $8,934 | — |
| Michael Jennings | Director At Large | $8,717 | — | $8,717 | — |
| Leslie Vagneur Lange | Honorary Vice President | $7,552 | — | $7,552 | — |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Huffhines Craig | Executive Vice President | $302,875 | $46,430 | $349,305 | 55 |
| Bovos Aaron | Chief Financial Officer & Treasurer | $260,776 | $22,381 | $283,157 | 55 |
| Pierce Robert | General Counsel | $236,527 | $24,995 | $261,522 | 45 |
| Billings Justin | Chief Show Officer | $197,876 | $21,213 | $219,089 | 55 |
| Carter Patricia | Director Of Judges/Stewards & Drug Program | $131,713 | $15,241 | $146,954 | 45 |
| Hickman Brian | Director Of Finance/Controller | $127,615 | $15,430 | $143,045 | 55 |
| Parker Deborah | Director Of Human Resources | $112,060 | $28,503 | $140,563 | 45 |
| Steinman David | Director Of Application Development | $125,422 | $14,033 | $139,455 | 50 |
| Morrison Anna | Chief International Officer | $47,146 | $20,883 | $68,029 | 30 |
| Sullivan Jodi | Honorary VP | $50,000 | — | $50,000 | 0.1 |
| Martin Mike | Director Emeritus | $16,000 | — | $16,000 | 0.1 |
| Scoggin A Clark | Director | $15,819 | — | $15,819 | 6 |
| Randall Marilyn | Honorary VP | $13,800 | — | $13,800 | 2 |
| Darnell Chris | Director | $12,141 | — | $12,141 | 1 |
| Bradshaw Terry | Honorary VP | $11,797 | — | $11,797 | 5 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Huffhines Craig | Executive Vice President | $314,271 | $39,127 | $353,398 | 55 |
| Bovos Aaron | CFO, COO & Treasurer | $295,619 | $25,688 | $321,307 | 55 |
| Pierce Robert | General Counsel | $241,214 | $23,630 | $264,844 | 45 |
| Morrison Anna | Chief International Officer | $187,383 | $21,607 | $208,990 | 30 |
| Kyle Michael Pete | Chief Show Officer | $179,378 | $29,045 | $208,423 | 55 |
| Couper Barry | Chief Information Officer | $162,934 | $22,575 | $185,509 | 50 |
| Hickman Brian | Director Of Finance/Controller | $167,967 | $17,300 | $185,267 | 55 |
| Carter Patricia | Director Of Judges/Stewards & Drug Program | $133,060 | $10,842 | $143,902 | 45 |
| Braiser Dustin | Arc Director Of Sales/Prod DEV | $0 | $19,955 | $19,955 | 1 |
| Scoggin A Clark | Director | $15,000 | — | $15,000 | 3 |
| Martin Mike | Director Emeritus | $14,000 | — | $14,000 | 2 |
| Randall Marilyn | Honorary VP | $13,000 | — | $13,000 | 2 |
| Hudson Ben | Director At Large | $11,349 | — | $11,349 | 2 |
| Chayer Dolly | Director | $9,200 | — | $9,200 | 1 |
| Pipkin John | Director At Large | $8,200 | — | $8,200 | 5 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Huffhines Craig | Executive Vice President | $413,642 | $39,533 | $453,175 | 55 |
| Pierce Robert | General Counsel | $236,752 | $23,445 | $260,197 | 45 |
| Morrison Anna | Chief International Officer | $187,937 | $21,546 | $209,483 | 30 |
| Kyle Michael Pete | Chief Show Officer | $165,318 | $29,431 | $194,749 | 55 |
| Mullins Carl | Chief Publishing Officer (Through 2/20/2019) | $142,539 | $28,421 | $170,960 | 50 |
| Latta Karen | Director Of Marketing & Publications | $123,492 | $9,887 | $133,379 | 45 |
| Bovos Aaron | COO & Treasurer (From Nov 2018 On) | $35,913 | — | $35,913 | 55 |
| Scoggin A Clark | Director | $18,000 | — | $18,000 | 7 |
| Martin Mike | Director Emeritus | $13,600 | — | $13,600 | 1 |
| Hudson Ben L | Director At Large | $10,476 | — | $10,476 | 0.2 |
| Heird Jim | Past President | $10,000 | — | $10,000 | 10 |
| Trotter Johnny | Past President | $5,000 | — | $5,000 | 1 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Huffhines Craig | Executive Vice President | $385,560 | $40,325 | $425,885 | 55 |
| Taylor Trenton | Treasurer, COO (Thru 3/28/18) | $233,557 | $21,073 | $254,630 | 50 |
| Pierce Robert 'Chad' | General Counsel | $232,710 | $21,884 | $254,594 | 45 |
| Kyle Michael 'Pete' | Chief Show Officer | $173,714 | $30,369 | $204,083 | 50 |
| Mullins Carl | Chief Publishing Officer | $143,033 | $30,061 | $173,094 | 52 |
| Morrison Anna | CIO/Chief Foundation Officer | $150,067 | $16,631 | $166,698 | 30 |
| Brasier Dustin | Arc Director Of Sales/Prod Development | $142,065 | $23,201 | $165,266 | 40 |
| Callahan Timothy | Senior Director Of IT (Thru 4/15/18) | $128,129 | $25,668 | $153,797 | 40 |
| Latta Karen | Director Of Marketing & Publication Operations | $128,508 | $10,552 | $139,060 | 45 |
| Scoggin A Clark | Director | $17,050 | — | $17,050 | 2 |
| Trotter Johnny | Past President | $13,398 | — | $13,398 | 1 |
| Randall Marilyn | Honorary VP'S | $13,100 | — | $13,100 | 5 |
| Pipkin John | Director At Large | $4,500 | — | $4,500 | 8 |
| Rose Sam | Director | $3,500 | — | $3,500 | 2 |
| Krshka Jackie | Director At Large | $2,500 | — | $2,500 | 2 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
Grant funding relationships from IRS Form 990 filings
Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.
Get in touch with American Quarter Horse Association