Professional Credentialing
Awarding recognized professional designations to qualified valuation experts who demonstrate competence and ethical standards
International professional society advancing valuation standards and credentialing appraisers across multiple disciplines
About Organization
The American Society of Appraisers is an international organization dedicated to promoting professional standards, ethics, and education in the valuation profession. Based in Herndon, VA, the organization awards professional designations to qualified appraisers and maintains recognition of its members as objective, unbiased consultants of property values. With annual revenue of $5.7 million and 30 employees supported by 210 volunteers, ASA has served the appraisal profession since 1952.
Professional Credentialing
Awarding recognized professional designations to qualified valuation experts who demonstrate competence and ethical standards
Ethics and Standards
Developing and maintaining principles of appraisal practice and codes of ethics for professional guidance
Industry Advocacy
Promoting recognition and acceptance of credentialed appraisers as objective consultants by enterprises worldwide
Form 990 data showing organizational financial health and growth.
Revenue (2022)
$5.7M
+2.5% vs 2021
Expenses (2022)
$5.3M
-2.8% vs 2021
Assets (2022)
$7.3M
+47% vs 2021
Employees (2022)
30
-3.2% vs 2021
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2022 | $5,670,589 | $5,347,571 | $7,306,037 | 30 |
| 2021 | $5,534,774 | $5,499,548 | $4,970,886 | 31 |
| 2020 | $6,156,034 | $4,868,514 | $5,261,910 | 30 |
| 2019 | $5,785,107 | $5,620,942 | $4,271,013 | 34 |
| 2018 | $5,863,185 | $6,162,068 | $4,193,032 | 33 |
| 2017 | $5,459,527 | $6,130,741 | $4,096,023 | 27 |
Source: IRS Form 990 filings. All figures in USD.
Provides comprehensive education programs on appraisal principles and methodologies across disciplines
Establishes ethical guidelines and professional practice standards for valuation work
Evaluates candidates and awards designations to appraisers meeting qualification requirements
Facilitates ongoing professional development and networking among valuation professionals
Services and programs offered by American Society Of Appraisers (Asa)
Awards accredited professional credentials to qualified appraisers who meet rigorous education and experience standards
Establishes and maintains principles of appraisal practice and code of ethics for member guidance
Facilitates exchange of ideas and experiences among members through education and networking opportunities
Promotes recognition of the valuation profession by public and private enterprises worldwide
Meet the people behind American Society Of Appraisers (Asa).
1952
1952
American Society of Appraisers established to advance the valuation profession
1961
1961
IRS recognizes ASA as tax-exempt professional organization
2020
2020
Organization reaches highest revenue of $6.2 million serving appraisal community
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2022)
$1.3M
Highest Paid
$354K
Johnnie White
Compensated Officers
14
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Johnnie White | Chief Executive Officer | $321,076 | $32,555 | $353,631 | 35 |
| Bonny Price | Chief Operations Officer | $182,378 | $22,136 | $204,514 | 35 |
| Joseph B Noselli | Chief Financial Officer | $174,478 | $10,153 | $184,631 | 35 |
| Todd Paradis | Chief Marketing Officer | $161,948 | $15,224 | $177,172 | 35 |
| John Russell | Strategic Partnership Officer | $141,169 | $7,859 | $149,028 | 35 |
| Chia-Ling Tsai | Director Of Information Technology | $103,284 | $22,791 | $126,075 | 35 |
| Richard A Berkemeier | International President | $45,750 | — | $45,750 | 10 |
| Jeffrey S Tarbell | Governor, Region 5 | $23,739 | — | $23,739 | 2 |
| David Crick | Intl Immediate Past President | $23,000 | — | $23,000 | 10 |
| Bruce Johnson | Business Valuation Governor | $21,371 | — | $21,371 | — |
| Sandra J Tropper | Governor, Region 2 | $13,250 | — | $13,250 | 2 |
| Paul R Cogley JR | Governor, Region 1 | $6,500 | — | $6,500 | 2 |
| Garrett Schwartz | International Vice President | $5,000 | — | $5,000 | 10 |
| Ryan Kinahan | Machine & Tech Specialties Governor | $375 | — | $375 | 2 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Johnnie White | Chief Executive Officer | $297,960 | $26,829 | $324,789 | 35 |
| Bonny Price | Chief Operations Officer | $174,866 | $17,173 | $192,039 | 35 |
| Joseph B Noselli | Chief Financial Officer | $167,984 | $5,802 | $173,786 | 35 |
| Todd Paradis | Chief Marketing Officer | $155,778 | $11,020 | $166,798 | 35 |
| John Russell | Strategic Partnership Officer | $135,603 | $4,314 | $139,917 | 35 |
| Rick Berkemeier | Int'L SEC'Y Treasurer/Vice President | $25,650 | — | $25,650 | 10 |
| David Crick | Vice President/President | $23,333 | — | $23,333 | 10 |
| Lorrie Beumont | Int'L President/Past President | $13,333 | — | $13,333 | 10 |
| Jeff Tarbell | Governor, Region 5 | $10,756 | — | $10,756 | 2 |
| Bruce Johnson | Bv Governor | $9,500 | — | $9,500 | 2 |
| Sandra Tropper | Governor, Region 2 | $9,400 | — | $9,400 | 2 |
| Paul Cogley | Governor, Region 1 | $4,700 | — | $4,700 | 2 |
| Douglas R Krieser | Past President | $3,000 | — | $3,000 | 10 |
| John Mathe | Mts Governor | $575 | — | $575 | 2 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Johnnie White | Chief Executive Officer | $250,276 | $17,819 | $268,095 | 40 |
| Bonny Price | Chief Operations Officer | $175,776 | $9,301 | $185,077 | 40 |
| Joseph B Noselli | Chief Financial Officer | $166,042 | $506 | $166,548 | 40 |
| Todd Paradis | Chief Marketing Officer | $155,276 | $5,480 | $160,756 | 40 |
| John Russell | Strategic Partnership Offi | $134,850 | — | $134,850 | 40 |
| Rick Berkemeier | Int'L Secretary Treasurer | $32,000 | — | $32,000 | 10 |
| Lorrie Beumont | Vice President/President | $25,000 | — | $25,000 | 10 |
| Bruce Johnson | Bv Governor | $18,000 | — | $18,000 | 2 |
| Douglas R Krieser | Int'L President/Past President | $16,667 | — | $16,667 | 10 |
| Paul Cogley | Region Governor | $13,000 | — | $13,000 | 2 |
| William Johnston | Bv Governor | $6,000 | — | $6,000 | 2 |
| David Crick | Int'L Secretary Treasurer/ Vice President | $5,000 | — | $5,000 | 10 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Johnnie White | Chief Executive Officer | $178,165 | $15,623 | $193,788 | 40 |
| Bonnie Price | Chief Operations Officer | $172,459 | $19,560 | $192,019 | 40 |
| Joseph B Noselli | Chief Financial Officer | $162,898 | $13,944 | $176,842 | 40 |
| Todd Paradis | Chief Marketing Officer | $152,226 | $13,983 | $166,209 | 40 |
| John Russell | Strategic Partnership Officer | $131,858 | $6,593 | $138,451 | 40 |
| Lee Hackett | Former Interim CEO | $60,202 | $207 | $60,409 | 30 |
| Douglas R Krieser | Vice President/President | $34,833 | — | $34,833 | 10 |
| Robert Morrison | Int'L President/Past President | $28,875 | — | $28,875 | 10 |
| Mary Reich | Former Gj Governor | $15,500 | — | $15,500 | 2 |
| Lorrie Beumont | Int'L SEC'Y Treasurer/Vice President | $12,500 | — | $12,500 | 10 |
| Sharon Desfor | Former Past President | $7,500 | — | $7,500 | 10 |
| Bruce Johnson | Bv Governor | $6,208 | — | $6,208 | 2 |
| William Johnston | Bv Governor | $3,000 | — | $3,000 | 2 |
| Lela Hersh | Pp Governor | $1,800 | — | $1,800 | 1 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Bonny Price | COO | $192,584 | $20,216 | $212,800 | 40 |
| Joseph B Noselli | CFO | $189,009 | $13,345 | $202,354 | 40 |
| Todd Paradis | CMO | $161,366 | $11,885 | $173,251 | 40 |
| John Russell | Senior Director Of Government Relations And Busine | $144,236 | $3,799 | $148,035 | 40 |
| Sharlyne Tsai | Director Of Information Technology | $117,367 | $16,621 | $133,988 | 40 |
| Angelica Sulliven | Director Of Membership Development | $125,279 | — | $125,279 | 40 |
| Susan Fischer | Governance Operations Manager | $108,177 | $11,388 | $119,565 | 40 |
| James Hirt | EVP/CEO | $115,682 | — | $115,682 | 40 |
| Lee Hacket | Interim CEO | $107,800 | — | $107,800 | 30 |
| Richard Berkemeier | Mts Governor | $42,749 | — | $42,749 | 2 |
| Robert Morrison | Int'L President | $33,000 | — | $33,000 | 10 |
| Sharon Desfor | Past President | $33,000 | — | $33,000 | 10 |
| Douglas R Krieser | Vice President | $24,000 | — | $24,000 | 10 |
| Mary Reich | Gj Governor | $12,750 | — | $12,750 | 2 |
| Sandra Tropper | Former Pp Governor | $9,750 | — | $9,750 | 2 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
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