Association Of National Advertisers Inc

New York, NY ยท Founded 1910

Professional association serving corporations with national and regional advertising programs since 1910

Primary audience
Corporate Marketers
Work area
Professional Association
Topic
Advertising & Marketing
Contact
Robert D Liodice
Website Contact

About Organization

The Association of National Advertisers helps member corporations become more effective marketers, build stronger brands, and develop a more productive advertising industry. Based in New York, NY, the organization operates with 210 employees and generated $80.5 million in revenue in 2024.

What They Focus On

Marketing Excellence

Helping member corporations improve marketing effectiveness through training, research, and best practices

Brand Development

Supporting companies in building stronger brands and customer relationships through proven strategies

Industry Leadership

Advancing advertising standards and initiatives to create a more productive and ethical marketing industry

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$80.5M

+22.7% vs 2023

Expenses (2024)

$82.2M

+27.9% vs 2023

Assets (2024)

$83.8M

+6.2% vs 2023

Employees (2024)

210

+4% vs 2023

Year Revenue Expenses Assets Employees
2024 $80,475,015 $82,234,900 $83,779,876 210
2023 $65,567,058 $64,273,455 $78,923,580 202
2022 $60,947,249 $61,032,374 $78,594,903 205
2020 $46,717,689 $41,407,343 $32,854,623 185
2019 $55,702,923 $55,757,539 $29,390,103 195
2018 $51,239,732 $49,962,634 $26,397,404 177

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Member Assessment

    Identify marketing challenges and brand development needs of member corporations

  • 02

    Resource Development

    Create training programs, best practices, and industry standards for effective marketing

  • 03

    Knowledge Sharing

    Facilitate conferences, events, and networking opportunities for marketing professionals

  • 04

    Industry Advocacy

    Advance advertising industry initiatives and promote productive marketing practices

Programs and Initiatives

Services and programs offered by Association Of National Advertisers Inc

Marketing Effectiveness

Training and resources to help member companies improve marketing strategies and campaign performance

Brand Building

Programs and best practices for strengthening brand identity and customer relationships

Industry Standards

Development of advertising guidelines and standards to improve industry productivity and ethics

Member Networking

Conferences and events connecting marketing executives from national advertising corporations

Team & Leadership

Meet the people behind Association Of National Advertisers Inc.

RD

Robert D Liodice

CEO & Director
Full-time
Compensation: $1,506,383
CM

Christine Manna

President & COO
Full-time
Compensation: $757,159
WC

William C Duggan

Group Executive Vice President
Full-time
Compensation: $541,637
WT

William Tucker

Group Executive Vice President
Full-time
Compensation: $525,687
RR

Robert Rothe

Group Executive Vice President
Full-time
Compensation: $468,901
CM

Christine M Guilfoyle

Executive Vice President
Full-time
Compensation: $424,851
JB

John Bazley II

Executive Vice President
Full-time
Compensation: $396,442
MR

Michael R Donnelly

Executive Vice President
Full-time
Compensation: $390,078
AH

Anita H McGorty

Executive Vice President
2 hrs/week
Compensation: $373,427
CO

Christopher Oswald

Executive Vice President
Full-time
Compensation: $364,787
NP

Nicholas Primola

Group Executive Vice President
Full-time
Compensation: $342,520
SJ

Stephanie J Fierman

Executive Vice President
Full-time
Compensation: $331,531
LS

Latha Sarathy Executive

Vice President Thru Oct 2024
Full-time
Compensation: $295,478
EA

Elliot A Lum

Executive Vice President
18 hrs/week
Compensation: $290,471
KB

Kenneth Beaulieu

Executive Vice President
Full-time
Compensation: $265,461
XB

Xenia Boone

Senior Vice President
Full-time
Compensation: $260,267
KM

Kristen McDonough

Executive Vice President
Full-time
Compensation: $259,951
JM

Jodi Marchisotta

Senior Vice President
Full-time
Compensation: $257,388
KA

Kimberly A Stevens

Senior Vice President
Full-time
Compensation: $255,213
BD

Brian Davidson

Executive Vice President
Full-time
Compensation: $253,083
JT

Jason Trubowitz

Senior Vice President
Full-time
Compensation: $245,487
TO

Thomas O'Hara

Executive Vice President
Full-time
Compensation: $242,633
JW

Julie Weitzner

Senior Vice President
Full-time
Compensation: $234,541
DF

David Fogarty

Executive Vice President
Full-time
Compensation: $188,364
AL

Alison Lewis

Director Thru Jul 2024
2 hrs/week
AP

Andreas Panayiotou

Director Thru Jul 2024
2 hrs/week
DT

Dara Treseder

Director Thru May 2024
2 hrs/week
HS

Heather Stewart

Director Thru Feb 2024
2 hrs/week
JG

Julia Goldin

Director Thru Oct 2024
2 hrs/week
KM

Kristin McHugh

Director Thru May 2024
2 hrs/week
KP

Kristin Patrick

Director Thru May 2024
2 hrs/week
LB

Linda Boff

Director Thru May 2024
2 hrs/week
MR

Manoj Raghunandanan

Director Thru May 2024
2 hrs/week
MD

Mathilde Delhoume

Director Thru Oct 2024
2 hrs/week
AL

Antonio Lucio

Director
CZ

Carla Zakhem-Hassan

Director
CB

Christopher Brandt

Director
DA

Dean Aragon

Director
DM

Doug Martin

Director
DB

Douwe Bergsma

Director
ER

Elizabeth Rutledge

Director
EK

Emily Ketchen

Director
EE

Esi Eggleston Bracey

Director
FC

Fiona Carter

Director
FC

Frank Cooper III

Director
GL

Greg Lyons

Director
GB

Gulen Bengi

Director
HW

Han Wen

Director
JW

Julie Washington

Director
KS

Kellyn Smith Kenny

Director
KM

Kisa Materazzo

Director
LB

Leslie Berland

Director
LB

Lisa Beckett

Director
LM

Lisa McKnight

Director
LR

Lisa Roath

Director
MS

Maggie Schmerin

Director
MM

Marcel Marcondes

Director
MJ

Marissa Jarratt

Director
MF

Morgan Flatley

Director
PR

Peggy Roe

Director
RR

Raja Rajamannar

Director
RJ

Ramon Jones

Director
RK

Remi Kent

Director
SM

Shakir Moin

Director
SR

Shenan Reed

Director
SK

Soyoung Kang

Director
TE

Tim Ellis

Director
TE

Tony Ezell

Director
WW

William White

Director

Milestones

1910

ANA Founded

1910

Association established to serve corporations advertising regionally or nationally

1942

Tax-Exempt Status

1942

Received IRS tax-exempt ruling recognizing role as industry association

2019-2024

Revenue Growth

2019-2024

Organization revenue increased from $55.7 million to $80.5 million

2024

Staff Expansion

2024

Team grew to 210 employees serving national advertising community

Associated People

Board members, advisors, and key contributors

Board of Directors

AL
Antonio Lucio Director 2.00 hrs/week
CZ
Carla Zakhem-Hassan Director 2.00 hrs/week
CB
Christopher Brandt Director 2.00 hrs/week
DA
Dean Aragon Director 2.00 hrs/week
DM
Doug Martin Director 2.00 hrs/week
DB
Douwe Bergsma Director 2.00 hrs/week
ER
Elizabeth Rutledge Director 2.00 hrs/week
EC
Emily Callahan Vice Chair Thru Apr 2024 2.00 hrs/week
EK
Emily Ketchen Director 2.00 hrs/week
EE
Esi Eggleston Bracey Director 2.00 hrs/week
FC
Fiona Carter Director 2.00 hrs/week
FC
Frank Cooper III Director 2.00 hrs/week
GE
Gerald E Johnson II Treasurer 4.00 hrs/week
GL
Greg Lyons Director 2.00 hrs/week
GB
Gulen Bengi Director 2.00 hrs/week
HW
Han Wen Director 2.00 hrs/week
JW
Julie Washington Director 2.00 hrs/week
KS
Kellyn Smith Kenny Director 2.00 hrs/week
KM
Kisa Materazzo Director 2.00 hrs/week
LB
Leslie Berland Director 2.00 hrs/week
LB
Lisa Beckett Director 2.00 hrs/week
LM
Lisa McKnight Director 2.00 hrs/week
LR
Lisa Roath Director 2.00 hrs/week
MS
Maggie Schmerin Director 2.00 hrs/week
MS
Marc S Pritchard Chair 4.00 hrs/week
MM
Marcel Marcondes Director 2.00 hrs/week
MJ
Marissa Jarratt Director 2.00 hrs/week
MF
Morgan Flatley Director 2.00 hrs/week
PA
Paul Alexander Treasurer Thru Oct 2024 4.00 hrs/week
PR
Peggy Roe Director 2.00 hrs/week
RR
Raja Rajamannar Director 2.00 hrs/week
RJ
Ramon Jones Director 2.00 hrs/week
RK
Remi Kent Director 2.00 hrs/week
SM
Shakir Moin Director 2.00 hrs/week
SR
Shenan Reed Director 2.00 hrs/week
SK
Soyoung Kang Director 2.00 hrs/week
TE
Tim Ellis Director 2.00 hrs/week
TE
Tony Ezell Director 2.00 hrs/week
WW
William White Director 2.00 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$8.1M

Highest Paid

$1.6M

Robert D Liodice

Compensated Officers

15

Name Title Base Other Total Hrs/Wk
Robert D Liodice CEO & Director $1,506,383 $53,423 $1,559,806 35
Christine Manna President & COO $757,159 $48,949 $806,108 35
William C Duggan Group Executive Vice President $541,637 $75,040 $616,677 35
William Tucker Group Executive Vice President $525,687 $53,241 $578,928 35
Robert Rothe Group Executive Vice President $468,901 $70,362 $539,263 35
John Bazley II Executive Vice President $396,442 $71,548 $467,990 35
Michael R Donnelly Executive Vice President $390,078 $74,968 $465,046 35
Anita H Mcgorty Executive Vice President $373,427 $68,749 $442,176 2
Christine M Guilfoyle Executive Vice President $424,851 $5,416 $430,267 35
Nicholas Primola Group Executive Vice President $342,520 $65,180 $407,700 35
Christopher Oswald Executive Vice President $364,787 $29,975 $394,762 35
Stephanie J Fierman Executive Vice President $331,531 $22,104 $353,635 35
Elliot A Lum Executive Vice President $290,471 $53,456 $343,927 17.5
Kristen Mcdonough Executive Vice President $259,951 $75,880 $335,831 35
Jodi Marchisotta Senior Vice President $257,388 $67,069 $324,457 35

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$60K Grants Given
2 Organizations

Top Grantees

2 total
TA
The Advertising Council Inc. NEW YORK, NY
$50K
BN
Bbb National Programs Inc. MCLEAN, VA
$10K

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Related Organizations

4 affiliated entities reported on IRS Form 990 Schedule R

4

Tax-Exempt Affiliates

2
Advertising Educational Foundation
New York, NY
Support And Bridge The Advertising Industry With The Academic Community
501(c) 501(C)(3)
Engage Responsibly Inc
New York, NY
Reducing Online Hate
501(c) 501(C)(3)

Disregarded Entities

1
Ana Aquila LLC
New York, NY
Cross-Media Measurement
DRE
Assets: $3.1M

Taxable Partnership

1
Advertising Digital Identification LLC
New York, NY
Identity System For Advertising Assets
Taxable

Source: IRS Form 990, Schedule R (Related Organizations and Unrelated Partnerships)

Lobbying Activity

Lobbying Disclosure Act registrations

Self-Lobbying
5 Registrations
4 Clients
Yes Self-Lobbying

Clients 4 total

Association Of National Advertisers
2 filings
Self
Association Of National Advertisers, Inc..
1 filing
Self
Association Of National Estuary Programs
1 filing
Self
Rich Innes On Behalf Of The Association Of National Estuary Programs
1 filing
Self

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with Association Of National Advertisers Inc

Phone

(212) 697-5950

Social

Visit Website
155 East 44th Street New York, NY 10017