Convention Marketing
Attracts large-scale conventions and meetings to drive economic impact and showcase Atlanta venues
Markets metro Atlanta and Georgia as a premier destination for conventions, meetings, and tourism
About Organization
Atlanta Convention And Visitors promotes metro Atlanta and Georgia as a leading destination for conventions, meetings, and tourism in regional, national, and international markets. Based in Atlanta, GA, the organization operates with 101 employees and generated $34.8 million in revenue in 2023. Founded in 1913, it works to positively impact the Atlanta economy through convention and tourism marketing.
Convention Marketing
Attracts large-scale conventions and meetings to drive economic impact and showcase Atlanta venues
Tourism Promotion
Markets Atlanta attractions, dining, and experiences to leisure travelers across national and international markets
Economic Development
Supports Atlanta's economy through visitor spending, hotel bookings, and convention-related business activity
Form 990 data showing organizational financial health and growth.
Revenue (2023)
$34.8M
+32.7% vs 2022
Expenses (2023)
$29.9M
+33.8% vs 2022
Assets (2023)
$37.2M
+12.6% vs 2022
Employees (2023)
101
-1.9% vs 2022
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2023 | $34,815,025 | $29,891,267 | $37,229,748 | 101 |
| 2022 | $26,232,942 | $22,336,695 | $33,069,343 | 103 |
| 2020 | $18,801,108 | $19,893,447 | $15,505,591 | 98 |
| 2019 | $35,729,622 | $34,728,498 | $23,303,027 | 96 |
| 2018 | $33,673,930 | $32,504,887 | $22,655,772 | 96 |
Source: IRS Form 990 filings. All figures in USD.
Analyze tourism trends and convention market data to identify opportunities and target audiences
Engage meeting planners and travel industry partners through direct sales and relationship building
Execute regional, national, and international marketing campaigns promoting Atlanta's attractions and venues
Support convention and tourism events to drive economic growth in metro Atlanta
Services and programs offered by Atlanta Convention And Visitors
Attracts and secures national and international conventions and meetings to metro Atlanta venues
Promotes Atlanta attractions, events, restaurants, and hotels to travelers globally through marketing campaigns
Provides resources and planning assistance to help visitors and locals discover Atlanta experiences
Conducts market research and analysis to support strategic tourism and convention development
Meet the people behind Atlanta Convention And Visitors.
1913
1913
Atlanta Convention And Visitors established to promote the city
1946
1946
Received IRS tax-exempt ruling under Section 501(c)(6)
2019
2019
Achieved record revenue of $35.7 million before pandemic
2023
2023
Revenue recovered to $34.8 million with strong convention activity
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2023)
$4.9M
Highest Paid
$1.1M
William Pate
Compensated Officers
15
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| William Pate | President & CEO | $1,049,729 | $46,301 | $1,096,030 | 50 |
| Andrew Wilson | CMO | $426,494 | $51,297 | $477,791 | 50 |
| Gregory Pierce | EVP & CAO/CFO | $442,440 | $33,448 | $475,888 | 50 |
| Mark Vaughan | CSO | $416,202 | $49,022 | $465,224 | 50 |
| Charlene Lopez | VP Sales | $255,297 | $36,325 | $291,622 | 50 |
| Kristin Delahunt | VP Destonation Services | $187,626 | $39,113 | $226,739 | 50 |
| Sheretha Bell | VP Brand | $191,071 | $33,436 | $224,507 | 50 |
| Julie Minear | Publisher | $184,531 | $34,058 | $218,589 | 50 |
| Pholeta Alexander | VP Technology & Facilities | $191,219 | $27,101 | $218,320 | 50 |
| Cynthia Mokotoff | VP Human Resources | $190,618 | $24,953 | $215,571 | 50 |
| Abraham Isak Du Plooy | Controller | $180,603 | $33,045 | $213,648 | 50 |
| Eric Stuart Johnson | Director Of Research Analy | $165,049 | $37,368 | $202,417 | 50 |
| Cynthia Anne Moss | Manager Of National Sales | $163,956 | $31,668 | $195,624 | 50 |
| David Mcauley | Director Of National Sales | $164,579 | $25,670 | $190,249 | 50 |
| Heather Kirksey | Director Of Public Relatio | $154,921 | $28,653 | $183,574 | 50 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| William Pate | President & CEO | $903,083 | $42,327 | $945,410 | 50 |
| Gregory Pierce | EVP & CAO/CFO | $458,323 | $8,449 | $466,772 | 50 |
| Mark Vaughan | CSO | $430,928 | $19,046 | $449,974 | 50 |
| Andrew Wilson | CMO | $362,034 | $12,257 | $374,291 | 50 |
| Charlene Lopez | VP Sales | $215,188 | $6,092 | $221,280 | 50 |
| Kristin Delahunt | VP Destonation Services | $176,936 | $15,895 | $192,831 | 50 |
| Sheretha Bell | VP Brand | $182,163 | $9,587 | $191,750 | 50 |
| Pholeta Alexander | VP Technology & Facilities | $180,513 | $5,379 | $185,892 | 50 |
| Abraham Isak Du Plooy | Controller | $170,311 | $10,014 | $180,325 | 50 |
| Cynthia Mokotoff | VP Human Resources | $177,878 | $1,257 | $179,135 | 50 |
| David Mcauley | Director Of National Sales | $167,098 | $6,231 | $173,329 | 50 |
| Julie Minear | Publisher | $167,688 | $4,737 | $172,425 | 50 |
| Zachary Laws | Manager Of Sales | $150,241 | $15,223 | $165,464 | 50 |
| Monica J Green | Manager Of Sales | $158,998 | $5,539 | $164,537 | 50 |
| Heather Kirksey | Director Of Public Relations | $153,297 | $9,945 | $163,242 | 50 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| William Pate | President & CEO | $1,252,523 | $113,521 | $1,366,044 | 50 |
| Mark Vaughan | EVP & CSO | $450,921 | $97,076 | $547,997 | 50 |
| Gregory Pierce | EVP & CAO/CFO | $337,219 | $6,209 | $343,428 | 50 |
| Andrew Wilson | EVP & CMO | $313,860 | $14,694 | $328,554 | 50 |
| David Mcauley | VP Of GOVT Affairs | $183,398 | $7,525 | $190,923 | 50 |
| Charlene Lopez | Manager Of Sales | $168,470 | $8,002 | $176,472 | 50 |
| Cynthia Mokotoff | Manager Of Sales | $161,346 | $7,450 | $168,796 | 50 |
| Pholeta Alexander | Manager Of Sales | $159,414 | $7,909 | $167,323 | 50 |
| Abraham Isak Du Plooy | Manager Of Sales | $150,889 | $12,190 | $163,079 | 50 |
| Sheretha Bell | Manager Of Sales | $152,560 | $9,887 | $162,447 | 50 |
| Marcus Margerum | Manager Of Sales | $148,452 | $13,176 | $161,628 | 50 |
| Kristin Delahunt | Manager Of Sales | $145,081 | $16,262 | $161,343 | 50 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| William Pate | President & CEO | $786,128 | $118,549 | $904,677 | 50 |
| Mark Vaughan | EVP & CSO | $355,601 | $104,937 | $460,538 | 50 |
| Gregory Pierce | EVP & CAO/CFO | $339,237 | $18,737 | $357,974 | 50 |
| Andrew Wilson | EVP & CMO | $316,215 | $29,163 | $345,378 | 50 |
| Thomas John Dolan | Director Of Sales | $207,187 | $8,287 | $215,474 | 50 |
| Marcus Margerum | VP Of GOVT Affairs | $163,513 | $17,681 | $181,194 | 50 |
| Charlene Lopez | Director Of Sales | $159,104 | $17,231 | $176,335 | 50 |
| Monica Green | Manager Of Sales | $145,732 | $15,661 | $161,393 | 50 |
| Abraham Isak Du Plooy | Controller | $140,516 | $15,508 | $156,024 | 50 |
| Cynthia Mokotoff | VP Of HR | $139,774 | $14,935 | $154,709 | 50 |
| Zachary Laws | Manager Of Sales | $139,470 | $14,653 | $154,123 | 50 |
| Sheretha Bell | VP Of Brand | $138,465 | $14,011 | $152,476 | 50 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| William Pate | President & CEO | $764,971 | $125,945 | $890,916 | 50 |
| Mark Vaughan | EVP & CSO | $387,876 | $96,175 | $484,051 | 50 |
| Gregory Pierce | EVP & CAO/CFO | $335,926 | $5,368 | $341,294 | 50 |
| Andrew Wilson | EVP & CMO | $316,703 | $14,873 | $331,576 | 50 |
| Thomas John Dolan | Director Of Sales | $241,224 | $8,027 | $249,251 | 50 |
| Marcus Margerum | Manager Of Sales | $164,507 | $7,058 | $171,565 | 50 |
| Charlene Lopez | Manager Of Sales | $155,434 | $6,652 | $162,086 | 50 |
| David Mcauley | VP Of GOVT Affairs | $154,620 | $6,866 | $161,486 | 50 |
| Cynthia Ann Moss | Manager Of Sales | $151,522 | $6,767 | $158,289 | 50 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.