Sports Heritage Preservation
Documenting and celebrating college football history through artifact curation, archival research, and digital storytelling initiatives
Premier museum celebrating college football history and culture through interactive exhibits
About Organization
Atlanta Hall Management Inc operates the College Football Hall of Fame in Atlanta, GA. The organization manages a major sports museum and fan attraction with 91 employees and generated $7.3 million in revenue in 2023. The facility features interactive exhibits, Hall of Fame inductee displays, and educational programming celebrating college football heritage.
Sports Heritage Preservation
Documenting and celebrating college football history through artifact curation, archival research, and digital storytelling initiatives
Interactive Museum Experience
Creating engaging hands-on exhibits and immersive attractions that connect visitors with college football culture
Educational Programming
Providing tours, workshops, and learning experiences exploring college football's cultural impact and athletic excellence
Form 990 data showing organizational financial health and growth.
Revenue (2023)
$7.3M
+0% vs 2023
Assets (2023)
$57.5M
+0% vs 2023
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2023 | — | — | — | — |
| 2023 | $7,269,715 | $10,083,491 | $57,516,087 | 91 |
| 2022 | — | — | — | — |
| 2022 | $29,742,044 | $10,017,173 | $61,122,008 | 91 |
| 2021 | — | — | — | — |
| 2021 | $10,678,031 | $7,583,030 | $39,058,480 | 87 |
| 2020 | $3,372,998 | $6,139,920 | $34,614,233 | 99 |
| 2019 | $7,722,264 | $10,961,999 | $37,091,164 | 131 |
| 2018 | $7,683,439 | $13,713,263 | $41,129,265 | 134 |
| 2017 | $22,605,092 | $13,962,868 | $47,514,990 | 132 |
Source: IRS Form 990 filings. All figures in USD.
Research and assemble historical artifacts, media, and stories from college football history
Create interactive exhibits and multimedia installations that engage diverse audiences authentically
Provide accessible museum experiences with tours, activities, and educational programming daily
Celebrate inductees and preserve college football legacy through ceremonies and ongoing recognition
Services and programs offered by Atlanta Hall Management Inc
Interactive displays honoring inducted players, coaches, and college football legends with multimedia storytelling
Hands-on activities and simulations allowing visitors to experience aspects of college football gameplay
Guided tours and educational programs exploring college football history, traditions, and cultural impact
Meet the people behind Atlanta Hall Management Inc.
2011
2011
Atlanta Hall Management Inc established to operate the College Football Hall of Fame
2017
2017
Generated $22.6 million in revenue with expanded operations and programming
2022
2022
Revenue rebounded to $29.7 million as visitor attendance returned to pre-pandemic levels
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2023)
$1.3M
Highest Paid
$348K
Kimberly Beaudin
Compensated Officers
6
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kimberly Beaudin | CEO, Secretary | $327,666 | $20,830 | $348,496 | 40 |
| Mark A Petersen | Treasurer, VP Finance & Admin | $213,386 | $17,269 | $230,655 | 40 |
| Shawn Teske | VP Operations & Infrstructure | $184,475 | $16,149 | $200,624 | 40 |
| Yomand Brown | VP Marketing & Communication | $181,675 | $17,151 | $198,826 | 40 |
| John Christoper Wood | VP Business Development | $180,928 | $12,813 | $193,741 | 40 |
| Zachary Ericson | VP Of Information Technology | $138,846 | $13,501 | $152,347 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kimberly Beaudin | CEO | $290,666 | — | $290,666 | 40 |
| Mark A Petersen | VP Finance & Admin | $188,762 | — | $188,762 | 40 |
| Yomand Brown | VP Marketing & Communicati | $154,993 | — | $154,993 | 40 |
| Shawn Teske | VP Operations & Infrastruc | $152,046 | — | $152,046 | 40 |
| John Christoper Wood | VP Business Development | $95,234 | — | $95,234 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kimberly Beaudin | CEO | $280,682 | — | $280,682 | 40 |
| Mark A Petersen | VP Finance & Admin | $179,686 | — | $179,686 | 40 |
| Shawn Teske | VP Operations & Infrastructure | $134,741 | — | $134,741 | 40 |
| Yomand Brown | VP Marketing & Communications | $89,829 | — | $89,829 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kimberly Beaudin | CEO | $230,076 | $22,954 | $253,030 | 40 |
| Dennis Adamovich | President & CEO | $208,307 | $7,334 | $215,641 | 40 |
| Mark A Petersen | VP Finance & Admin | $179,538 | $26,234 | $205,772 | 40 |
| Shawn Teske | VP Operations & Infrastructure | $121,711 | $14,453 | $136,164 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Dennis Adamovich | PRES And CEO | $326,118 | $10,041 | $336,159 | 40 |
| Kimberly Beaudin | VP Sales & MKTG | $181,144 | $7,441 | $188,585 | 40 |
| Mark A Petersen | VP Finance & Admin | $167,752 | $6,931 | $174,683 | 40 |
| Shawn Teske | VP Operations & Infrastructure | $133,622 | $5,528 | $139,150 | 40 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
Paycheck Protection Program (2020-2021)
Total Approved
$1.2M
Total Forgiven
$1.2M
101% forgiven
Jobs Retained
60
Source: Small Business Administration • Paycheck Protection Program (2020-2021)
Economic Injury Disaster Loan Program (2020-2021)
Total Borrowed
$150K
Subsidy Cost
$20K
14% of loan
Loan Count
1
TO PROVIDE LOANS TO RESTORE AS NEARLY AS POSSIBLE THE VICTIMS OF ECONOMIC INJURY TYPE DISASTERS TO PRE-DISASTER CONDITIONS
Source: Small Business Administration • Economic Injury Disaster Loan Program (2020-2021)