Convention Marketing
Attracting national and international conventions to Austin through targeted sales and marketing efforts
Markets Austin as a premier destination for conventions, leisure travel, and tourism
About Organization
The Austin Convention and Visitors Bureau promotes Austin nationally and internationally as a business and leisure destination. Based in Austin, TX, the organization operates with $27.4 million in annual revenue and employs 77 staff members. Founded in 1998, it provides services to convention attendees, travelers, and tourists visiting the Live Music Capital of the World.
Convention Marketing
Attracting national and international conventions to Austin through targeted sales and marketing efforts
Tourism Promotion
Marketing Austin's music, culture, and attractions to leisure travelers worldwide as a premier destination
Visitor Experience
Providing information, resources, and services to enhance the experience of convention attendees and tourists
Form 990 data showing organizational financial health and growth.
Revenue (2023)
$27.4M
+85.1% vs 2022
Expenses (2023)
$21.3M
+61.6% vs 2022
Assets (2023)
$23.1M
+16.3% vs 2022
Employees (2023)
77
+16.7% vs 2022
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2023 | $27,420,092 | $21,348,068 | $23,121,324 | 77 |
| 2022 | $14,816,055 | $13,209,054 | $19,887,205 | 66 |
| 2021 | $9,661,935 | $10,314,901 | $7,922,458 | 47 |
| 2020 | $6,830,186 | $8,299,852 | $8,364,471 | 69 |
| 2019 | $11,196,215 | $10,798,122 | $10,029,186 | 82 |
| 2018 | $14,422,102 | $14,948,935 | $9,769,525 | 84 |
| 2017 | $16,819,425 | $16,709,779 | $10,507,296 | 80 |
Source: IRS Form 990 filings. All figures in USD.
Analyze tourism trends and identify target markets for convention and leisure travel
Execute national and international campaigns promoting Austin as a premier destination
Connect with meeting planners and travel industry partners through regional sales teams
Deliver services and resources to convention attendees and tourists in Austin
Services and programs offered by Austin Convention And Visitors Bureau
Markets Austin to meeting planners and convention organizers across regional and national markets
Promotes Austin as a leisure travel destination through national and international marketing campaigns
Provides information, resources, and support to convention attendees, travelers, and tourists in Austin
Develops partnerships and initiatives to enhance Austin's appeal as a travel destination
Meet the people behind Austin Convention And Visitors Bureau.
1998
1998
Austin Convention and Visitors Bureau established to promote tourism and conventions
2017
2017
Organization reached $16.8 million in revenue with 80 employees
2020
2020
Revenue declined to $6.8 million during COVID-19 tourism disruption
2023
2023
Organization achieved highest revenue of $27.4 million with 77 staff members
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2023)
$2.6M
Highest Paid
$534K
Thomas Noonan
Compensated Officers
11
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Thomas Noonan | CEO | $473,263 | $60,495 | $533,758 | 40 |
| Stephen Genovesi | EVP | $296,345 | $52,807 | $349,152 | 40 |
| Julie Chase | CMO | $215,248 | $31,623 | $246,871 | 40 |
| Alysia Roden | VP | $214,085 | $26,886 | $240,971 | 40 |
| Mary Kay Hackley | VP | $194,012 | $23,337 | $217,349 | 40 |
| Linda Atkins | VP | $163,486 | $28,769 | $192,255 | 40 |
| Kristen Parker | Director Of Eastern REG Sales | $148,708 | $26,451 | $175,159 | 40 |
| Sarah Mccabe | Director Of Northeast REG Sales | $153,992 | $10,779 | $164,771 | 40 |
| Shannon Cannon | SR Director Of Tx Accounts | $136,477 | $26,113 | $162,590 | 40 |
| Andrew Hays | EXEC DIR, Austin Sports Commission | $140,251 | $18,669 | $158,920 | — |
| Lindsey Elliott | Director Of West Coast Sales | $138,027 | $12,876 | $150,903 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Tom Noonan | President & CEO | $508,532 | $57,344 | $565,876 | 40 |
| Stephen Genovesi | Senior Vice President-Sale | $310,266 | $42,119 | $352,385 | 40 |
| Julie Chase | Vice President-CMO | $215,564 | $20,615 | $236,179 | 40 |
| Mary Kay Hackley | Vice President-Strategic A | $196,201 | $20,900 | $217,101 | 40 |
| Linda Atkins | Vice President-Services | $165,338 | $28,440 | $193,778 | 40 |
| Kristen Parker | Sales Director | $137,320 | $25,450 | $162,770 | 40 |
| James Doherty | Sales Director | $140,212 | $19,508 | $159,720 | 40 |
| Sarah Mccabe | Sales Director | $142,542 | $9,978 | $152,520 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Tom Noonan | President & CEO | $387,166 | $53,579 | $440,745 | 40 |
| Stephen Genovesi | Senior Vice President-Sales | $236,400 | $32,607 | $269,007 | 40 |
| Julie Chase | Vice President-CMO | $164,877 | $19,137 | $184,014 | 40 |
| Mary Kay Hackley | Vice President-Strategic Alliances | $149,303 | $17,733 | $167,036 | 40 |
| Amy Brown | Director Of Sales | $144,619 | $18,346 | $162,965 | 40 |
| Linda Atkins | Vice President-Services | $126,279 | $24,226 | $150,505 | 40 |
| Kristen Parker | Director-Eastern Regional | $115,862 | $23,320 | $139,182 | 40 |
| James Doherty | Director-National Accounts | $118,730 | $16,679 | $135,409 | 40 |
| Sarah Mccabe | Director-Midwest Regional | $120,978 | $7,338 | $128,316 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Tom Noonan | President & CEO | $319,351 | $30,141 | $349,492 | 40 |
| Stephen Genovesi | Senior Vice President-Sales | $193,379 | $26,390 | $219,769 | 40 |
| Julie Chase | Vice President-CMO | $137,138 | $12,762 | $149,900 | 40 |
| Mary Kay Hackley | Vice President-Strategic Alliances | $124,819 | $11,733 | $136,552 | 40 |
| Amy Brown | Director Of Sales | $120,565 | $11,484 | $132,049 | 40 |
| Linda Atkins | Vice President-Services | $104,204 | $18,497 | $122,701 | 40 |
| Kristen Parker | Director-Eastern Regional | $104,369 | $17,793 | $122,162 | 40 |
| James Doherty | Director-National Accounts | $108,577 | $11,429 | $120,006 | 40 |
| Sarah Mccabe | Director-Midwest Regional | $110,786 | $2,068 | $112,854 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Tom Noonan | President & CEO | $431,299 | $44,676 | $475,975 | 40 |
| Stephen Genovesi | Senior Vice President-Sales | $260,173 | $37,484 | $297,657 | 40 |
| Julie Chase | Vice President-CMO | $182,256 | $22,086 | $204,342 | 40 |
| Mary Kay Hackley | Vice President-Strategic Alliances | $163,413 | $19,273 | $182,686 | 40 |
| Amy Brown | Director Of Sales | $152,083 | $20,046 | $172,129 | 40 |
| Linda Atkins | Vice President-Services | $133,119 | $20,818 | $153,937 | 40 |
| Sarah Mccabe | Director-Midwest Regional Sales | $136,540 | $11,738 | $148,278 | 40 |
| Kristen Parker | Director-Eastern Regional Sales | $113,908 | $22,764 | $136,672 | 40 |
| James Doherty | Director-National Accounts | $112,048 | $17,243 | $129,291 | 40 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
Get in touch with Austin Convention And Visitors Bureau