Policy Change
Advancing legislative and regulatory reforms
Trade association representing hospitality industry interests across California
About Organization
The California Hotel & Lodging Association advocates for hotels, resorts, and lodging establishments through legislative representation, industry education, and professional development programs. Based in Sacramento, CA, the organization operates with $4.7 million in annual revenue and represents thousands of hospitality businesses.
Policy Change
Advancing legislative and regulatory reforms
Public Awareness
Educating communities about critical issues
Coalition Building
Partnering with organizations to amplify impact
Form 990 data showing organizational financial health and growth.
Revenue (2024)
$4.7M
-2.2% vs 2023
Expenses (2024)
$4.7M
+0.1% vs 2023
Assets (2024)
$3.5M
-4.3% vs 2023
Employees (2024)
18
+12.5% vs 2023
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2024 | $4,710,942 | $4,710,479 | $3,458,097 | 18 |
| 2023 | $4,816,021 | $4,704,380 | $3,612,262 | 16 |
| 2022 | $5,020,935 | $4,688,460 | $3,157,950 | 15 |
| 2021 | $3,327,105 | $3,149,972 | $2,645,077 | 13 |
| 2020 | $3,412,004 | $3,316,136 | $2,296,390 | 12 |
| 2019 | $3,514,005 | $3,472,768 | $2,064,203 | 13 |
| 2018 | $3,313,436 | $3,274,156 | $1,974,605 | 11 |
Source: IRS Form 990 filings. All figures in USD.
Analyzing issues and developing evidence-based policy solutions
Partnering with allies to strengthen advocacy efforts
Working with lawmakers to advance policy priorities
Raising awareness through campaigns and communications
Services and programs offered by California Hotel & Lodging Association
Conducting research to inform policy development and reform
Working with lawmakers to advance policy priorities
Raising awareness about key issues through campaigns
Meet the people behind California Hotel & Lodging Association.
1893
1893
Established to serve community needs and advance mission
1905
1905
Grew programs and established organizational foundations
1959
1959
Expanded programs and services to reach more communities
2023
2023
Grew leadership team to enhance organizational capacity
2025
2025
Launched new initiatives to deepen community impact
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2024)
$1.4M
Highest Paid
$549K
Lynn Mohrfeld
Compensated Officers
6
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Lynn Mohrfeld | President & CEO | $467,500 | $81,278 | $548,778 | 40 |
| Jesse Geremia | EXEC VP | $230,294 | $17,575 | $247,869 | 40 |
| Sandra Oberle | Member DIR. | $179,525 | $18,268 | $197,793 | 40 |
| Jennifer Flohr | Senior V. P | $146,674 | $17,622 | $164,296 | 40 |
| Fred Tayco | Sdcla EXEC. DIR. | $147,420 | $12,000 | $159,420 | 40 |
| Erica Costa | Ptrsp Manager | $117,113 | $10,794 | $127,907 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Lynn Mohrfeld | President & CEO | $420,417 | $79,558 | $499,975 | 40 |
| Heather Rozman | EXEC. Director | $180,839 | $28,696 | $209,535 | 40 |
| Jennifer Flohr | Senior V. P | $165,613 | $33,943 | $199,556 | 40 |
| Sandra Oberle | Member DIR. | $162,098 | $31,246 | $193,344 | 40 |
| Fred Tayco | Sdcla EXEC. DIR. | $144,250 | $9,692 | $153,942 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Lynn Mohrfeld | President & CEO | $294,051 | $70,779 | $364,830 | 40 |
| Heather Rozman | EXEC. Director | $155,887 | $26,267 | $182,154 | 40 |
| Jennifer Flohr | Senior V. P | $145,686 | $30,470 | $176,156 | 40 |
| Sandra Oberle | Member DIR. | $158,088 | $12,257 | $170,345 | 40 |
| Fred Tayco | Sdcla EXEC. DIR. | $113,758 | — | $113,758 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Lynn Mohrfeld | President & CEO | $331,751 | $28,744 | $360,495 | 40 |
| Jennifer Flohr | Senior V. P | $145,597 | $30,804 | $176,401 | 40 |
| Sandra Oberle | Member DIR. | $153,366 | $11,657 | $165,023 | 40 |
| Heather Rozman | EXEC. Director | $139,709 | $23,069 | $162,778 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Lynn Mohrfeld | President & CEO | $261,340 | $75,869 | $337,209 | 40 |
| Sandra Oberle | Member DIR. | $153,366 | $7,093 | $160,459 | 40 |
| Jennifer Flohr | Senior V. P | $122,385 | $27,887 | $150,272 | 40 |
| Heather Rozman | EXEC. Director | $139,709 | $1,034 | $140,743 | 40 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
Grant funding relationships from IRS Form 990 filings
Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.
Get in touch with California Hotel & Lodging Association