Foundation for Public Relations Research and Educa

Gainesville, FL · Founded 1956

Advancing public relations through research, education, and actionable professional insights

Primary audience
PR professionals
Work area
Research and education
Topic
Public relations
Contact
Dr Tina McCorkindale
Website Contact

About Organization

Dedicated to the science beneath the art of public relations, creating, curating, and promoting research and initiatives that empower professionals with actionable insights. Based in Gainesville, FL, the Institute for Public Relations provides evidence-based research for the communications profession. Operating with $1.5 million in annual revenue and 15 employees plus 196 volunteers.

What They Focus On

Scientific Research

Creating original studies examining public relations effectiveness and communications best practices across industries

Knowledge Access

Curating and organizing existing research making evidence base accessible to practicing professionals

Professional Development

Translating research insights into educational programs and resources supporting career advancement

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$1.5M

+19.1% vs 2023

Expenses (2024)

$1.5M

+13.6% vs 2023

Assets (2024)

$912K

+17.6% vs 2023

Employees (2024)

15

+0% vs 2023

Year Revenue Expenses Assets Employees
2024 $1,467,364 $1,482,630 $912,225 15
2023 $1,231,545 $1,305,639 $775,717 15
2022 $1,161,937 $1,153,480 $845,759 20
2020 $888,162 $706,108 $767,968 12
2019 $932,185 $796,640 $588,172 15
2018 $809,032 $840,449 $484,955 12

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Research Production

    Conduct original studies examining public relations effectiveness and communication practices

  • 02

    Knowledge Curation

    Organize existing research creating accessible evidence base for professionals

  • 03

    Insight Distribution

    Promote research findings through publications, events, and professional education programs

  • 04

    Community Engagement

    Convene industry leaders through trustee network advancing practice standards

Programs and Initiatives

Services and programs offered by Foundation for Public Relations Research and Educa

Research Creation

Original studies investigating public relations effectiveness and best practices across sectors

Research Curation

Collecting and organizing existing studies providing professionals access to evidence base

Professional Education

Programs and resources translating research findings into practical professional application

Industry Leadership

Convening trustees from major corporations and agencies advancing public relations standards

Team & Leadership

Meet the people behind Foundation for Public Relations Research and Educa.

DT

Dr Tina McCorkindale

President & CEO
Full-time
Compensation: $223,901
SJ

Sarah Jackson

Sr Dir of Communications
Full-time
Compensation: $121,125
AH

Anetra Henry

Sr Dir of Stategic Initiatives
Full-time
Compensation: $106,932

Milestones

1956

Institute Founded

1956

Established to advance research foundation supporting public relations practice

1960

Tax Exemption

1960

Obtained federal tax-exempt status to support research and education mission

2024

Current Operations

2024

Operating with 15 employees and 196 volunteers generating $1.47 million revenue

Associated People

Board members, advisors, and key contributors

Board of Directors

AG
AJ Goodman Board Member 0.46 hrs/week
Aaron Kwittken
Aaron Kwittken FGS Global 0.46 hrs/week
Alison Lubert
Alison Lubert Green Dot Corporation 0.46 hrs/week
Amber Roberts
Amber Roberts Vested 0.46 hrs/week
AJ
Amy Jo Meyer Board Member 0.46 hrs/week
Arati Randolph
Arati Randolph Truist 0.46 hrs/week
Arielle Patrick
Arielle Patrick Upland Workshop 0.46 hrs/week
Arun Sudhaman
Arun Sudhaman ICCO and Promise Foundation 0.46 hrs/week
Bill Chandler
Bill Chandler lululemon 0.46 hrs/week
Bill Imada
Bill Imada IW Group, Inc. 0.46 hrs/week
Bob Osmond
Bob Osmond FWD Strategies 0.46 hrs/week
Bradley Akubuiro
Bradley Akubuiro Bully Pulpit International 0.46 hrs/week
BM
Brendan Mullin Board Member 0.46 hrs/week
Brett Ludwig
Brett Ludwig Vice Chair 0.69 hrs/week
Brian Besanceney
Brian Besanceney  Thomas Bunn 0.46 hrs/week
Brian Grace
Brian Grace True North 0.46 hrs/week
BL
Brian Lott Board Member 0.46 hrs/week
Cameron Batten
Cameron Batten Treasurer 0.69 hrs/week
CW
Careen Winters Board Member 0.46 hrs/week
Carol Carrubba
Carol Carrubba Highwire 0.46 hrs/week
CB
Catherine Blades Board Member 0.46 hrs/week
Charlene Wheeless
Charlene Wheeless Charlene Wheeless, LLC 0.46 hrs/week
CF
Chris Foster Board Member 0.46 hrs/week
Chris Talley
Chris Talley Talley Communication Strategies 0.46 hrs/week
CE
Christine Elliott Board Member 0.46 hrs/week
Cortney Stapleton
Cortney Stapleton The Bliss Group 0.46 hrs/week
Dave Scholz
Dave Scholz Leger 0.46 hrs/week
David Grossman
David Grossman The Grossman Group 0.46 hrs/week
Deidre Campbell
Deidre Campbell Edelman Smithfield 0.46 hrs/week
Diana Littman
Diana Littman Chair 0.69 hrs/week
Diane Schwartz
Diane Schwartz Ragan 0.46 hrs/week
DC
Diedre Campbell Board Member 0.46 hrs/week
DG
Doug G Pinkham Board Member 0.69 hrs/week
Dr Bey-Ling Sha
Dr Bey-Ling Sha Texas Tech University 0.46 hrs/week
Dr Chuck Wallington
Dr Chuck Wallington Cone Health 0.46 hrs/week
Dr Damion Waymer
Dr Damion Waymer University of South Carolina 0.46 hrs/week
Dr Donald K Wright
Dr Donald K Wright Boston University 0.46 hrs/week
Dr Hilary Fussell Sisco
Dr Hilary Fussell Sisco Quinnipiac University 0.46 hrs/week
Dr Juan Meng
Dr Juan Meng University of Georgia 0.46 hrs/week
DM
Dr Marcia DiStaso Board Member 0.46 hrs/week
Dr Natalie Tindall
Dr Natalie Tindall The University of Texas at Austin 0.46 hrs/week
Dr Su Lin Yeo
Dr Su Lin Yeo Singapore Management University 0.46 hrs/week
DT
Dr Terence Flynn Board Member 0.46 hrs/week
Eileen Sheil
Eileen Sheil Weill Cornell Medicine 0.46 hrs/week
Elan Shou
Elan Shou Ruder Finn 0.46 hrs/week
Emily Graham
Emily Graham Omnicom Group 0.46 hrs/week
Erin Streeter
Erin Streeter National Association of Manufacturers 0.46 hrs/week
EM
Ethan McCarty Board Member 0.46 hrs/week
Frank Tramble
Frank Tramble Duke University 0.46 hrs/week
GF
Gary F Grates Board Member 0.46 hrs/week
Gary Rudnick
Gary Rudnick Golin 0.46 hrs/week
Geoff Curtis
Geoff Curtis Marshall Curtis Communications 0.46 hrs/week
Gerry Tschopp
Gerry Tschopp Experian 0.46 hrs/week
Glenn Eden
Glenn Eden GBE Group 0.46 hrs/week
Grace Leong
Grace Leong Hunter 0.46 hrs/week
HK
Heather Kernahan Board Member 0.46 hrs/week
Ian Bailey
Ian Bailey Northwest Bank 0.46 hrs/week
JM
James M Simon Board Member 0.46 hrs/week
JM
Jamie McLaughlin Board Member 0.46 hrs/week
Jane Slusark
Jane Slusark MetLife 0.46 hrs/week
JL
Jeane LaCour Board Member 0.46 hrs/week
Jennifer Gottlieb
Jennifer Gottlieb Real Chemistry 0.46 hrs/week
Jennifer Skyler
Jennifer Skyler American Express 0.46 hrs/week
JG
Jerilan Greene Board Member 0.46 hrs/week
Jill Carapellotti
Jill Carapellotti Signet Jewelers 0.46 hrs/week
JJ
Jim Joseph Board Member 0.46 hrs/week
Joe Cohen
Joe Cohen AXIS Capital 0.46 hrs/week
KB
Kate Bullinger Board Member 0.46 hrs/week
Katherine Burns
Katherine Burns L’Oreal Group (US) 0.46 hrs/week
Katherine Ducker
Katherine Ducker Hewlett Packard Enterprise 0.46 hrs/week
KM
Katie McBreen Board Member 0.46 hrs/week
Keith Dailey
Keith Dailey The Kroger Co. 0.46 hrs/week
Kelli Parsons
Kelli Parsons Hill & Knowlton 0.46 hrs/week
Kelly Williamson
Kelly Williamson APCO Worldwide(North America) 0.46 hrs/week
KD
Kenneth D Makovsky Board Member 0.46 hrs/week
KK
Kerman Kasad Board Member 0.46 hrs/week
KT
Kirk T Stewart Board Member 0.46 hrs/week
Krista Webster
Krista Webster Stagwell Global 0.46 hrs/week
Kristine Boyden
Kristine Boyden Burson 0.46 hrs/week
LB
Laura Burke Board Member 0.46 hrs/week
Laura Duda
Laura Duda The Goodyear Tire & Rubber Company 0.46 hrs/week
Lauren Mistretta
Lauren Mistretta Dla Piper Llp U.s. 0.46 hrs/week
Leslie Sutton
Leslie Sutton Discover 0.46 hrs/week
Linda Rutherford
Linda Rutherford Southwest Airlines 0.46 hrs/week
Lindsey ONeill
Lindsey ONeill Usaa 0.46 hrs/week
Lynne Mulholland
Lynne Mulholland The Hongkong and Shanghai Hotels Limited 0.46 hrs/week
MW
Mac Worsham Board Member 0.46 hrs/week
Manuel Goncalves
Manuel Goncalves Cro 0.46 hrs/week
Margot Edelman
Margot Edelman Edelman 0.46 hrs/week
MP
Maria Poveromo Board Member 0.46 hrs/week
MM
Maril MacDonald Board Member 0.46 hrs/week
Mark Klein
Mark Klein El Camino Health 0.46 hrs/week
Mark Walters
Mark Walters Capital Group 0.46 hrs/week
Maureen Davenport
Maureen Davenport Kpmg 0.46 hrs/week
MA
Michael A Fernandez Board Member 0.46 hrs/week
Michael Patino
Michael Patino Patino Associates 0.46 hrs/week
Michael Schneider
Michael Schneider Genpact 0.46 hrs/week
Michelle Russo
Michelle Russo State Farm 0.46 hrs/week
MK
Mike Kuczkowski Board Member 0.46 hrs/week
Moyra Knight
Moyra Knight Johnson & Johnson 0.46 hrs/week
Nina Kao
Nina Kao Tsmc 0.46 hrs/week
OH
Orest Holubec Board Member 0.46 hrs/week
Oscar Suris
Oscar Suris Televisa 0.46 hrs/week
PG
Paul Gennaro Board Member 0.46 hrs/week
PM
Paul Mottram Board Member 0.46 hrs/week
Peter Harris
Peter Harris The Harris Agency 0.46 hrs/week
Peter Lucht
Peter Lucht Citizens Financial Group 0.46 hrs/week
Ray Day
Ray Day Stagwell Group 0.46 hrs/week
Rob Clark
Rob Clark Xcel Energy 0.46 hrs/week
Robert Dowling
Robert Dowling Hudson Cutler & Company 0.46 hrs/week
SS
Samantha Stark Board Member 0.46 hrs/week
Sarah Crawshaw
Sarah Crawshaw FGS Global 0.46 hrs/week
Stacey Jones
Stacey Jones Honeywell 0.69 hrs/week
Steffen Kurzawa
Steffen Kurzawa Boehringer Ingelheim 0.46 hrs/week
ST
Stephen Thomas Board Member 0.46 hrs/week
Steve Cody
Steve Cody Peppercomm 0.46 hrs/week
SD
Susan Dolan Board Member 0.46 hrs/week
Suzanne Bouhia
Suzanne Bouhia  Faryar Borhani 0.46 hrs/week
TR
T R Straub Board Member 0.46 hrs/week
Therese Van Ryne
Therese Van Ryne Zebra Technologies 0.46 hrs/week
Tim Marklein
Tim Marklein Big Valley Marketing 0.46 hrs/week
Trity Pourbahrami
Trity Pourbahrami Gordon and Betty Moore Foundation 0.46 hrs/week
VV
Vanessa von Bismarck Board Member 0.46 hrs/week
Whitney Eichinger
Whitney Eichinger Southwest Airlines 0.46 hrs/week
Yanique Woodall
Yanique Woodall Immdiate Past Chair 0.69 hrs/week
Dr. Tina McCorkindale
Dr. Tina McCorkindale Institute for Public Relations
Thomas BunnEmpty heading
Thomas BunnEmpty heading Zeno Group
Faryar BorhaniEmpty heading
Faryar BorhaniEmpty heading Encore Capital Group
Adrienne ChanceEmpty heading
Adrienne ChanceEmpty heading SpartanNash
Cristina Martinez Empty heading
Cristina Martinez Empty heading Santander
Craig DezernEmpty heading
Craig DezernEmpty heading Hilton
Susan DonlanEmpty heading
Susan DonlanEmpty heading KeyBank
Mike FernandezEmpty heading
Mike FernandezEmpty heading Enbridge
Dr. Terry FlynnEmpty heading
Dr. Terry FlynnEmpty heading McMaster University
Pat FordEmpty heading
Pat FordEmpty heading University of Florida
Robert GemmillEmpty heading
Robert GemmillEmpty heading Change
Paul J. GennaroEmpty heading
Paul J. GennaroEmpty heading New York Life Insurance Company
Gary GratesEmpty heading
Gary GratesEmpty heading Grates Consulting Group
Carol HarrisonEmpty heading
Carol HarrisonEmpty heading Global Gateway Advisors
Marian HughesEmpty heading
Marian HughesEmpty heading Tier One Partners
Lisa KaplanEmpty heading
Lisa KaplanEmpty heading Alethea
Mariella KapsaskisEmpty heading
Mariella KapsaskisEmpty heading  Lisa Kiefer
Kathy KingEmpty heading
Kathy KingEmpty heading National Association of Corporate Directors®
Jackie KolekEmpty heading
Jackie KolekEmpty heading Peppercomm
Michael LaskyEmpty heading
Michael LaskyEmpty heading Davis+Gilbert LLP
Cynara LillyEmpty heading
Cynara LillyEmpty heading The Ballmer Group
Kenneth MakovskyEmpty heading
Kenneth MakovskyEmpty heading Makovsky
Willard D. NielsenEmpty heading
Willard D. NielsenEmpty heading Retired, Johnson & Johnson
Tamara NormanEmpty heading
Tamara NormanEmpty heading Ketchum
Frank OvaittEmpty heading
Frank OvaittEmpty heading Retired, IPR
Travis ParmanEmpty heading
Travis ParmanEmpty heading  Arielle Patrick
Doug PinkhamEmpty heading
Doug PinkhamEmpty heading Public Affairs Council
Aaron RadeletEmpty heading
Aaron RadeletEmpty heading Acrisure
Rachel Decker RichelieuEmpty heading
Rachel Decker RichelieuEmpty heading University of Pittsburgh
Jim SimonEmpty heading
Jim SimonEmpty heading Simon and Associates
Sam StarkEmpty heading
Sam StarkEmpty heading Phyusion
Kirk StewartEmpty heading
Kirk StewartEmpty heading KTStewart
TR StraubEmpty heading
TR StraubEmpty heading Russell Reynolds Associates
Wendi StrongEmpty heading
Wendi StrongEmpty heading Retired, USAA
Laura TomasettiEmpty heading
Laura TomasettiEmpty heading 360Pr+
Crystal WalkerEmpty heading
Crystal WalkerEmpty heading  Mark Walters
Carreen WintersEmpty heading
Carreen WintersEmpty heading Mike
Jason YaleyEmpty heading
Jason YaleyEmpty heading Parsons Corporation

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$479K

Highest Paid

$231K

DR Tina Mccorkindale

Compensated Officers

3

Name Title Base Other Total Hrs/Wk
DR Tina Mccorkindale President & CEO $223,901 $6,822 $230,723 40
Sarah Jackson SR DIR Of Communications $121,125 $9,646 $130,771 40
Anetra Henry SR DIR Of Stategic Initiatives $106,932 $10,695 $117,627 40

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Contact

Get in touch with Foundation for Public Relations Research and Educa

Phone

(352) 392-0280

Social

Visit Website
Po Box 118400 Gainesville, FL 326118400