Media Rating Council Inc

New York, NY · Founded 1963

Industry organization setting standards for media measurement and audience research

Primary audience
Community Members
Work area
Social Services
Topic
Community Support
Contact
George Ivie
Website Contact

About Organization

Media Rating Council secures for the media industry and related users measurement services that are valid, reliable, and effective by establishing minimum disclosure standards and conducting audits of audience data. Based in New York, NY, the organization serves the media industry and generates $3.2 million in annual revenue with 7 staff members.

What They Focus On

Service Delivery

Provides programs meeting identified community needs with quality, consistency, and cultural responsiveness

Stakeholder Engagement

Builds relationships with participants, partners, and supporters advancing shared goals

Organizational Sustainability

Maintains operational capacity through sound management, diverse funding, and strategic planning

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$3.2M

-1.4% vs 2023

Expenses (2024)

$3.3M

+1.3% vs 2023

Assets (2024)

$3.9M

+45.2% vs 2023

Employees (2024)

7

+0% vs 2023

Year Revenue Expenses Assets Employees
2024 $3,166,242 $3,272,650 $3,854,035 7
2023 $3,210,723 $3,230,222 $2,654,665 7
2022 $3,173,236 $3,145,197 $2,933,862 7
2020 $2,478,664 $2,885,605 $3,447,494 7
2019 $2,681,746 $2,902,904 $3,315,614 7
2018 $2,673,598 $2,540,108 $3,506,516 7

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Assess Needs

    Identifies community priorities through data analysis, stakeholder input, and environmental scanning

  • 02

    Design Programs

    Develops evidence-based interventions addressing identified needs with measurable outcomes

  • 03

    Deliver Services

    Implements programs through qualified staff, volunteers, and community partners

  • 04

    Evaluate Impact

    Monitors results, collects feedback, and adjusts strategies for continuous improvement

Programs and Initiatives

Services and programs offered by Media Rating Council Inc

Core Programs

Implements strategic initiatives aligned with organizational mission and community priorities

Outreach Services

Engages stakeholders through communication, education, and relationship building activities

Resource Development

Secures funding and partnerships supporting program sustainability and organizational growth

Team & Leadership

Meet the people behind Media Rating Council Inc.

GI

George Ivie

CEO, Executive Director
Full-time
Compensation: $629,374
RP

Ronald Pinelli

SVP, Digital Research And
Full-time
Compensation: $449,026
AT

Anthony Torrieri

SVP, Associate Director
Full-time
Compensation: $257,935
HB

Hannah Bolcar

Director, Measurement Audit Oper
Full-time
Compensation: $169,167
LO

Laris Oliveri

Media Research Audit Proje
Full-time
Compensation: $359,406
AG

Albana Gashi

Executive Assistant
Full-time
Compensation: $158,845
CG

Carol Gonzalez

Office & Finance Mgr
Full-time
Compensation: $141,910

Milestones

1963

Organization Founded

1963

Established as nonprofit corporation serving community needs

2023

Program Expansion

2023

Enhanced service delivery reaching more individuals and strengthening community partnerships

2024

Continued Operations

2024

Maintained service delivery and organizational stability despite external challenges

Associated People

Board members, advisors, and key contributors

Board of Directors

AS
Aaron Sabol Board Member 1.00 hrs/week
AB
Aarti Bhaskaran Board Member 1.00 hrs/week
AL
Alejandra Lopez Board Member 1.00 hrs/week
AS
Alex Sartel Board Member 1.00 hrs/week
AS
Alex Song Board Member 1.00 hrs/week
AP
Alvaro Palacios Board Member 1.00 hrs/week
AW
Amanda White Board Member 1.00 hrs/week
AV
Amy Vokes Board Member 1.00 hrs/week
AR
Anders Rune Board Member 1.00 hrs/week
AM
Andrew Marcus Board Member 1.00 hrs/week
AS
Andy Sriubas Board Member 1.00 hrs/week
AE
Angelina Eng Board Member 1.00 hrs/week
AC
Ann Casey Board Member 1.00 hrs/week
AB
Anna Bager Board Member 1.00 hrs/week
AM
Annette Malave Board Chair 1.00 hrs/week
AO
Arianna Orpello Board Member 1.00 hrs/week
AR
Arun Ramaswamy Board Member 1.00 hrs/week
AK
Ashwini Karandikar Board Member 1.00 hrs/week
AE
Asmita Ekbote Board Member 1.00 hrs/week
BM
Becky Meyer Board Member 1.00 hrs/week
BK
Berj Kazanjian Board Member 1.00 hrs/week
BR
Betsy Rella Board Member 1.00 hrs/week
BC
Bill Chambers Board Member 1.00 hrs/week
BM
Bill Merkel Board Member 1.00 hrs/week
BM
Bob McAllan Board Member 1.00 hrs/week
BB
Brendan Bevan Board Member 1.00 hrs/week
BK
Brendan Kelly Digital Chair) 1.00 hrs/week
BB
Brian Burns Board Member 1.00 hrs/week
BP
Brian Pruitt Board Member 1.00 hrs/week
BW
Brian West Board Member 1.00 hrs/week
CM
Catherine MacLeod Board Member 1.00 hrs/week
CC
Celeste Castle Board Member 1.00 hrs/week
CE
Cesar Espinoza Board Member 1.00 hrs/week
CM
Charbel Mahkoul Board Member 1.00 hrs/week
CG
Charlie Greenberg Board Member 1.00 hrs/week
CC
Chris Cowlbeck Board Member, Ooh Chair 1.00 hrs/week
CS
Chris Shoolis Board Member 1.00 hrs/week
DC
Dale Coons Ex-Officio, Board Chair 1.00 hrs/week
DC
Dan Carlin Board Member 1.00 hrs/week
DM
Dan McDonald Board Member 1.00 hrs/week
DM
Dan McDonald Board Member 1.00 hrs/week
DB
Dani Benowitz Board Member 1.00 hrs/week
DS
David Shiffman Board Member 1.00 hrs/week
DS
David Spencer Board Member 1.00 hrs/week
DR
Don Robert Board Member 1.00 hrs/week
EG
Ed Gordon Board Member 1.00 hrs/week
EL
Elissa Lee Board Member 1.00 hrs/week
EC
Ellen Crawley Board Member 1.00 hrs/week
EB
Eric Bruce Board Member 1.00 hrs/week
EC
Eric Cavanaugh Board Member 1.00 hrs/week
FK
Flora Kelly Board Member 1.00 hrs/week
FC
Frank Chao Board Member 1.00 hrs/week
FD
Frank Demauro Board Member 1.00 hrs/week
FF
Frank Friedman Board Member 1.00 hrs/week
GF
Gabe Fishbein Board Member 1.00 hrs/week
GH
Gary Heller Board Member 1.00 hrs/week
GD
Gretchen Dible Board Member 1.00 hrs/week
HG
Hadassa Gerber Board Member 1.00 hrs/week
HN
Harikesh Nair Board Member 1.00 hrs/week
HR
Heather Roff Board Member 1.00 hrs/week
HB
Hebe Berger Board Member 1.00 hrs/week
HM
Hector Matus Board Member 1.00 hrs/week
HK
Helen Katz Board Member 1.00 hrs/week
HP
Hetal Patel Board Member 1.00 hrs/week
IR
Ian Remillard Board Member 1.00 hrs/week
IC
Idalia Cruz Board Member 1.00 hrs/week
IO
Ikechi Okoronkwo Board Member 1.00 hrs/week
IM
Isabel Massey Board Member 1.00 hrs/week
JB
Jackson Bazley Board Member 1.00 hrs/week
JH
Jae Hee Hwang Board Member 1.00 hrs/week
JK
Jason Kint Board Member 1.00 hrs/week
JK
Jason Kunkel-De Cesero Board Member 1.00 hrs/week
JG
Jay Goebel Board Member 1.00 hrs/week
JG
Jennifer Getson Board Member 1.00 hrs/week
JC
Jessica Chonody Board Member 1.00 hrs/week
JS
Jesus Salas Board Member 1.00 hrs/week
JC
Jill Cook Board Member 1.00 hrs/week
JA
Joanne Arnold Board Member 1.00 hrs/week
JB
Joe Brooks Board Member 1.00 hrs/week
JH
Joe Hearn Board Member 1.00 hrs/week
JP
Joe Pinsky Board Member 1.00 hrs/week
JM
John Miller Board Member 1.00 hrs/week
JM
John Mossawir Board Member 1.00 hrs/week
JN
John Nuding Board Member 1.00 hrs/week
JS
John Spadaro Board Member 1.00 hrs/week
JN
Josh Newman Board Member 1.00 hrs/week
JD
Judy Davey International Chair 1.00 hrs/week
JW
Juliana Wurzburger Board Member 1.00 hrs/week
JD
Julie Detraglia Board Member 1.00 hrs/week
JL
Julieta Liscovsky Board Member 1.00 hrs/week
JL
Justin Lewis Board Member 1.00 hrs/week
JS
Justin Sampson Board Member 1.00 hrs/week
KH
Kailyn Hartmann Board Member 1.00 hrs/week
KD
Kanishka Das Board Member 1.00 hrs/week
KS
Kate Sirkin Board Member 1.00 hrs/week
KF
Katherine Freeley Board Member 1.00 hrs/week
KF
Katherine Fuller Board Member 1.00 hrs/week
KB
Kathleen Bohan Board Member 1.00 hrs/week
KV
Katie Vogt Board Member 1.00 hrs/week
KV
Kavita Vazirani Board Member 1.00 hrs/week
KD
Keri Degroote Board Member 1.00 hrs/week
KN
Kerstin Niederauer-Kopf Board Member 1.00 hrs/week
KS
Kevin Stuart Tv Chair 1.00 hrs/week
KS
Kimberly Sugden Board Member 1.00 hrs/week
KD
Koenraad Deridder Board Member 1.00 hrs/week
KR
Kumar Rao Board Member 1.00 hrs/week
KF
Kym Frank Board Member 1.00 hrs/week
LF
Lainie Fertick Board Member 1.00 hrs/week
LD
Laura Daley Board Member 1.00 hrs/week
LB
Laurie Burns-Larson Board Member 1.00 hrs/week
LD
Lei Duran Board Member 1.00 hrs/week
LH
Lisa Herdman Board Member 1.00 hrs/week
LC
Lori Catron Board Member 1.00 hrs/week
LM
Lucy Markowitz Board Member 1.00 hrs/week
MD
Marcela Doria Board Member 1.00 hrs/week
MC
Marci Crawford Board Member 1.00 hrs/week
MV
Marcos Vinicius Da Silva Vieira Board Member 1.00 hrs/week
ME
Mariel Estrada Board Member 1.00 hrs/week
MS
Marla Skiko Board Member 1.00 hrs/week
MG
Matt Green Board Member 1.00 hrs/week
MA
Michelle Abreu Board Member 1.00 hrs/week
MB
Mike Bregman Board Member 1.00 hrs/week
MB
Mike Bustell Secretary/Treasurer 1.00 hrs/week
MP
Mike Perciaccante Board Member 1.00 hrs/week
MZ
Mitch Zayas Board Member 1.00 hrs/week
MD
Molly Davis Board Member 1.00 hrs/week
NB
Nathalie Bordes Board Member 1.00 hrs/week
NC
Nicholas Cavaliere Board Member 1.00 hrs/week
ND
Nicholas Daly Board Member 1.00 hrs/week
NG
Nicolas Grand Board Member 1.00 hrs/week
NG
Nicolas Guennec Board Member 1.00 hrs/week
NR
No Representative Board Member 1.00 hrs/week
NH
Noelle Huynh Board Member 1.00 hrs/week
OT
Oscar Taylor Board Member 1.00 hrs/week
PL
Paolo Lugiato Board Member 1.00 hrs/week
PB
Paul Ballew Board Member 1.00 hrs/week
PP
Paul Pham Board Member 1.00 hrs/week
PW
Peggy Wang Board Member 1.00 hrs/week
PL
Peter Leimbach Board Member 1.00 hrs/week
PS
Peter Schwartzstein Board Member 1.00 hrs/week
PS
Peter Sedlarcik Board Member 1.00 hrs/week
RC
Rachel Chan Board Member 1.00 hrs/week
RS
Radha Subramanyam Board Member 1.00 hrs/week
RA
Richard Awdeh Board Member 1.00 hrs/week
RF
Rob Favre Board Member 1.00 hrs/week
RF
Rob Frydlewicz Board Member 1.00 hrs/week
RS
Robert Schaeffner Board Member 1.00 hrs/week
RT
Robin Triplett Board Member 1.00 hrs/week
RP
Ron Plante Board Member 1.00 hrs/week
SA
Scott Anekstein Board Member 1.00 hrs/week
SM
Scott McDonald Board Member 1.00 hrs/week
SO
Scott Osborne Board Member 1.00 hrs/week
SF
Sean Fassett Board Member 1.00 hrs/week
SG
Shaunagh Guinness Board Member 1.00 hrs/week
SL
Sheldon Levy Board Member 1.00 hrs/week
SF
Sheryl Feldinger Board Member 1.00 hrs/week
SC
Stacy Chatz Board Member 1.00 hrs/week
SC
Steve Chester Board Member 1.00 hrs/week
SM
Steve McGowan Board Member 1.00 hrs/week
SP
Suzana Pamplona Board Member 1.00 hrs/week
TW
Ted White Board Member 1.00 hrs/week
TH
Todd Hassenfelt Board Member 1.00 hrs/week
TH
Tom Hicks Board Member 1.00 hrs/week
TO
Tom O'Brien Board Member 1.00 hrs/week
TZ
Tom Ziangas Board Member 1.00 hrs/week
TS
Tony Squires Board Member 1.00 hrs/week
TY
Tony Yee Board Member 1.00 hrs/week
TS
Traci Spiegelman Board Member 1.00 hrs/week
WS
Will Somers Board Member 1.00 hrs/week
XW
Xia Weiyi Board Member 1.00 hrs/week
YC
Yale Cohen Board Member 1.00 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$2.3M

Highest Paid

$663K

George Ivie

Compensated Officers

7

Name Title Base Other Total Hrs/Wk
George Ivie CEO, Executive Director $629,374 $33,560 $662,934 40
Ronald Pinelli SVP, Digital Research And $449,026 $47,303 $496,329 40
Laris Oliveri Media Research Audit Proje $359,406 $15,997 $375,403 40
Anthony Torrieri SVP, Associate Director $257,935 $21,375 $279,310 40
Albana Gashi Executive Assistant $158,845 $29,212 $188,057 40
Hannah Bolcar Director, Measurement Audit Oper $169,167 — $169,167 40
Carol Gonzalez Office & Finance MGR $141,910 $15,997 $157,907 40

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 PPP Loans

Paycheck Protection Program (2020-2021)

Fully Forgiven

Total Approved

$191K

Total Forgiven

$193K

101% forgiven

Jobs Retained

7

Loan Details 1 loan

$191,190
Forgiven
Forgiven: $192,798 100%
Approved Feb 6, 2021
Lender Wells Fargo Bank, National Association
Jobs Reported 7
Forgiven On Dec 14, 2021

Source: Small Business Administration • Paycheck Protection Program (2020-2021)

Contact

Get in touch with Media Rating Council Inc

Email

[email protected]

Phone

(212) 972-0300 (212) 972-2786
Visit Website
420 Lexington Avenue 343 New York, NY 10170