National Retail Federation Inc

Washington, DC · Founded 1911

Representing retailers and advocating for the retail industry

Primary audience
Community
Work area
Programs
Topic
Services
Contact
Matthew R Shay
Website Contact

About Organization

Trade association serving retailers of all sizes and formats across the United States. Based in Washington, DC, NRF provides policy advocacy, industry research, education, and networking for retail businesses. The organization reported $83.1 million in revenue for 2023.

What They Focus On

Mission Delivery

Implementing programs and services supporting organizational mission

Community Impact

Creating positive outcomes through programming and partnerships

Excellence

Maintaining effectiveness and sustainability

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$75.2M

+9.6% vs 2023

Expenses (2024)

$75.9M

+12.9% vs 2023

Assets (2024)

$75.7M

+35.5% vs 2023

Employees (2024)

125

-0.8% vs 2023

Year Revenue Expenses Assets Employees
2024 $75,217,888 $75,855,292 $75,734,964 125
2023 $68,642,983 $67,172,037 $55,908,163 126
2022 $61,715,182 $65,108,511 $46,878,422 105
2021 $48,694,616 $51,465,679 $44,909,805 129
2020 $20,186,074 $37,768,720 $51,823,967 126
2019 $59,981,540 $56,375,612 $60,558,264 149
2018 $56,814,461 $56,547,413 $53,192,980 147

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Program Design

    Develop initiatives addressing community needs and mission objectives

  • 02

    Implementation

    Deliver programs and services through staff networks

  • 03

    Engagement

    Connect with stakeholders and partners advancing goals

  • 04

    Assessment

    Evaluate outcomes ensuring programs achieve results

Programs and Initiatives

Services and programs offered by National Retail Federation Inc

Programs

Provides programs supporting organizational mission and serving community needs effectively

Services

Provides services supporting organizational mission and serving community needs effectively

Initiatives

Provides initiatives supporting organizational mission and serving community needs effectively

Activities

Provides activities supporting organizational mission and serving community needs effectively

Team & Leadership

Meet the people behind National Retail Federation Inc.

MR

Matthew R Shay

President And CEO
Full-time
Compensation: $7,280,735
DF

David French

SVP, Government Relations
Full-time
Compensation: $1,101,767
WT

William Thorne

SVP, Public Relations/Ed
Full-time
Compensation: $789,120
SN

Susan Newman

SVP, Conferences
Full-time
Compensation: $604,345
AS

Artemis Sakell

Senior Director, Exhibits
Full-time
Compensation: $589,153
MR

Martine Reardon

Chief Marketing Officer & EVP
Full-time
Compensation: $425,341
DW

David Wilkinson

Director (Thru 1/25)
1 hrs/week
DH

Doug Herrington

Director (Start 1/25)
1 hrs/week
SP

Steven Preston

Director (Start 1/25)
1 hrs/week
SK

Suresh Krishna

Director (Thru 1/25)
1 hrs/week

Milestones

2024

Current Operations

2024

Operating programs serving community

Associated People

Board members, advisors, and key contributors

Board of Directors

SM
Stephanie Martz Secretary And General Counsel 41.50 hrs/week · $935,976
AM
Anish Melwani Second Vice Chair 0.50 hrs/week
AH
Anthony Hucker Director 0.50 hrs/week
BA
Beth Aberg Director 0.50 hrs/week
BC
Brian Cornell Director 0.50 hrs/week
CT
Carrie Tharp Director 0.50 hrs/week
CB
Christopher Baldwin Director 0.50 hrs/week
CT
Colleen Taylor Director 0.50 hrs/week
DR
David Ratner Director 0.50 hrs/week
DR
David Rawlinson II Director 0.50 hrs/week
EW
Edward W Stack Director 0.50 hrs/week
HL
Hal Lawton Director 0.50 hrs/week
HF
Harley Finkelstein Director 0.50 hrs/week
HB
Horacio Barbeito Director 0.50 hrs/week
IK
Ian Kahn Director 0.50 hrs/week
JF
John Furner First Vice Chair & Immediate Past Chair 0.50 hrs/week
JD
Joseph Dittmar Director 0.50 hrs/week
KS
Kimberly Smith Director 0.50 hrs/week
MM
Marc Metrick Director 0.50 hrs/week
MA
Marguerite Adzick Director 0.50 hrs/week
MG
Michelle Gass Director 0.50 hrs/week
MG
Mike George Immediate Past Chair 0.50 hrs/week
RE
Robert Eddy Chair 0.50 hrs/week
SR
Sergio Rojas Director 0.50 hrs/week
SB
Shelley Bransten Director 0.50 hrs/week
SW
Steven Williams Director 0.50 hrs/week
TZ
Tiffany Zarfas Williams Director 0.50 hrs/week
TS
Tony Spring Director 0.50 hrs/week
VS
Vivek Sankaran Director 0.50 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$13.3M

Highest Paid

$8.4M

Matthew R Shay

Compensated Officers

7

Name Title Base Other Total Hrs/Wk
Matthew R Shay President And CEO $7,280,735 $1,114,700 $8,395,435 41.5
David French SVP, Government Relations $1,101,767 $111,058 $1,212,825 50
Stephanie Martz Secretary And General Counsel $935,976 $105,388 $1,041,364 41.5
William Thorne SVP, Public Relations/Ed $789,120 $100,500 $889,620 50
Susan Newman SVP, Conferences $604,345 $91,141 $695,486 50
Artemis Sakell Senior Director, Exhibits $589,153 $49,880 $639,033 50
Martine Reardon Chief Marketing Officer & EVP $425,341 $49,173 $474,514 50

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Related Organizations

2 affiliated entities reported on IRS Form 990 Schedule R

2

Tax-Exempt Affiliates

2
Nrf Foundation
Washington, DC
Support And Promote Retail Education, Research, And Careers
501(c) 501(C)(3)
Nrf Political Action Committee
Washington, DC
Separate Segregated Fund
501(c) 527

Source: IRS Form 990, Schedule R (Related Organizations and Unrelated Partnerships)

Lobbying Activity

Lobbying Disclosure Act registrations

Self-Lobbying
9 Registrations
1 Client
Yes Self-Lobbying

Clients 1 total

National Retail Federation
9 filings
Self

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with National Retail Federation Inc

Email

[email protected]

Phone

(202) 783-7971 (202) 626-8100

Social

Visit Website
1101 New York Avenue NW 1200 Washington, DC 200054348