What does this organization do?

The organization serves its community through programs aligned with its mission

Serves community members and stakeholders aligned with mission

Operates through various funding sources supporting programs

Individuals can support through volunteering or donations

Out of Home Advertising Association of America

Washington, DC · Founded 1891

Trade association representing outdoor advertising and billboard industry

Primary audience

Community

Work area

Programs

Topic

Services

Contact

Anna Bager

Website Contact

About Organization

The association represents the outdoor advertising industry including billboard companies and out-of-home media providers, advocating for the industry and promoting advertising standards. Based in Washington, DC, the organization serves as the national voice for outdoor advertising. With operations supporting the industry, the association has represented outdoor media since 1891.

What They Focus On

Mission Delivery

Implementing programs and services supporting organizational mission

Community Impact

Creating positive outcomes through programming and partnerships

Excellence

Maintaining effectiveness and sustainability

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$8.5M

+10.6% vs 2023

Expenses (2024)

$8.6M

+-0% vs 2023

Assets (2024)

$4.3M

+3% vs 2023

Employees (2024)

+0% vs 2023

Year	Revenue	Expenses	Assets	Employees
2024	$8,516,753	$8,587,111	$4,334,548	16
2023	$7,699,771	$8,588,294	$4,207,423	16
2022	$5,822,177	$5,711,564	$5,409,635	14
2020	$4,134,902	$4,905,291	$2,799,874	14
2019	$6,579,917	$6,446,478	$3,622,680	14

Source: IRS Form 990 filings. All figures in USD.

01

Program Design

Develop initiatives addressing community needs and mission objectives
02

Implementation

Deliver programs and services through staff networks
03

Engagement

Connect with stakeholders and partners advancing goals
04

Assessment

Evaluate outcomes ensuring programs achieve results

Programs and Initiatives

Services and programs offered by Out of Home Advertising Association of America

Programs

Provides programs supporting organizational mission and serving community needs effectively

Services

Provides services supporting organizational mission and serving community needs effectively

Initiatives

Provides initiatives supporting organizational mission and serving community needs effectively

Activities

Provides activities supporting organizational mission and serving community needs effectively

Team & Leadership

Meet the people behind Out of Home Advertising Association of America.

Anna Bager

President & CEO

Full-time

Compensation: $730,250

Steve Nicklin

SVP Marketing & Analytics

Full-time

Compensation: $232,249

Patrick Dolan

COO

1 hrs/week

Mike Hershey

EVP Government Affairs

Full-time

Compensation: $344,400

Rod Rackley

Chairman Suppliers Council

1 hrs/week

John Barrett

Ari Buchalter

Paul Cook

Dawn Del Mastro-Chruma

Vaibhav Gupta

Drew Katz

Matthew Kearney

Regis Maher

Sean McCaffrey

Patrick McLaughlin

Mike Norton

Kelly Peppers

Richard Peterson

Michael Provenzano

Steve Richards

Dewey Reagan

Pudge Roberts

Chad Silver

Diana Stevenson

Debra Abdalian-Thompson

Nathan Young

Mike Zukin

Olivia Oshry

Greg Ald

Andy McDonald

Julie Thompson

EVP Cmo

Full-time

Compensation: $383,200

Jeff Jan

EVP Strategy & Growth

Full-time

Compensation: $356,650

Marci Werlinich

EVP of Operations

Full-time

Compensation: $244,967

Milestones

2024

Current Operations

2024

Operating programs serving community

Associated People

Board members, advisors, and key contributors

Board of Directors

Ari Buchalter Director 1.00 hrs/week

Bill Lodzinski Director 1.00 hrs/week

Bill Reagan Director 1.00 hrs/week

Chris Grosso Vice Chair Communications 1.00 hrs/week

Dan Levi Vice Chair Marketing 1.00 hrs/week

Dave Wood Director 1.00 hrs/week

David Feldman Director 1.00 hrs/week

Dawn Del Mastro-Chruma Director 1.00 hrs/week

Debra Thompson Director 1.00 hrs/week

Drew Katz Director 1.00 hrs/week

Jean-Luc Decaux Vice Chair Membership 1.00 hrs/week

Jeremy Male Secretary 1.00 hrs/week

John Barrett Director 1.00 hrs/week

Keith Thompson Director 1.00 hrs/week

Kelly Peppers Director 1.00 hrs/week

Marc Borzykowski Director 1.00 hrs/week

Michael Provenzano Director 1.00 hrs/week

Mike Norton Director 1.00 hrs/week

Mike Zukin Director 1.00 hrs/week

Nathan Young Director 1.00 hrs/week

Patrick McLaughlin Director 1.00 hrs/week

Paul Cook Director 1.00 hrs/week

Pudge Roberts Director 1.00 hrs/week

Regis Maher Director 1.00 hrs/week

Richard Peterson Vice Chair Standards Safety Tech 1.00 hrs/week

Scott Wells Chair 1.00 hrs/week

Sean McCaffrey Director 1.00 hrs/week

Sean Reilly Ex-Officio Chair 1.00 hrs/week

Steve McNeely Treasurer 1.00 hrs/week

Steve Richards Director 1.00 hrs/week

Committees & Councils Board Member

Karin Baatsch-Deboulet EVP, Managing Director Operations- OOH

Ryan Bricklemyer Head of Media Operations & Strategy

Tom Cherry Board Member

Jonathan Conway Chief Commercial Officer, North America

Mark Costa Chief Digital Officer

Nick Coston VP of Media, Sales & Strategies

Chris Cowlbeck Chief Vision Officer, GP

Breeze Dake Chief Product Officer

Ian Dallimore VP, Digital Growth & GM of Programmatic

Rachel Earl VP, Global Solutions – Data & Technology

Dave Etherington Chief Commercial Officer

Alexander Fishburn Senior Director, Product Management

Michael Galkin VP, Marketing Research & Analytics

Kate Goldvasser Head of Programmatic

Jonathan Gudai Board Member

Andrew Hamblin Cro Ldsk / Cro Live

Nolan Johnson SVP, Media Partnerships

Dave Kovall VP, Digital Partnerships

Chris Luken SVP, Product

Michael Neel VP, Publisher Solutions

Jill Nickerson EVP, Managing Director

Chris Olsen President

Pramod Pancha Board Member

Mary Perrella VP, Media & Marketing

Dan Peterson Manager, Research & Insights

Wade Rifkin EVP / GM, Programmatic + Commerce

Nitin Shriram Board Member

Amber Simon Account Executive

Nick Stevens VP, Operations

Brent Thomson Founder

Andrew Wiggers VP, Director / OOH Investment

Jake Beaven-Parshall Art Director

Scott Bender VP, Media & Advertising

David Bucci Sr. Manager of Audience Insights

David Burrick Chief Strategy Officer

Frances Copinga Managing Director

Nadiya Dyakiv VP, OOH Investment

Rachel Farber Project Manager

Jeremy Flynn EVP, Head of Product

Christopher Grosso CEO

Dan Hight VP, Advertising and Media Partnerships

Matthew Hood VP, Programmatic

Lee Houghton Senior OOH/DOOH Strategist

Drew Jackson CEO, Founder

Eric Justusson VP, Technology, Traditional OOHVistar Media

Randy Kilgore Reveal Mobile

Vardan Kirakosyan SVP, Research & Strategy

Jeff Lamb Board Member

Lauren Lazarus SVP, Insights & Analytics

Andrew Marcus SVP, Research & Insights

Matthew Martimo Co-Founder and CTOMotionworks

Arsalan Nassir Head of Product

Bella Nguyen Senior Director, Media Data Solutions

Nolan Panno Director, Research and Insights

Premesh Purayil Board Member

Christina Radigan SVP, Chief Research Officer

Michael Riccio Enterprise Solution Architect

Michael Steinberg Board Member

Tyler Tinker Director, Analytics

Lisa Ventresca Account Manager

Kate Weatherly Account Executive

Pattabi Doraiswamy VP, R&D and Customer Service

Jared Johnson Director, Business Development, Digital OOHMedia Resources Inc.

Jeremy Johnson VP, Sales

Zorbabel Leon Digital Network Manager

Chris Mackenzie VP, Digital Ad Operations

Tony Mariani SVP Real Estate/Operations/Governmental Affairs

Brad Miller Digital Engineering Manager

Lou Musica SVP, Digital

Cheng Qian Chief Product Architect

Mitch Schwartz VP, Government Affairs, NE Region; National Asset Development

Lori Sieler Product Manager

J. Allen Smith Owner

Hal Stevenson Chief Development Officer

Bill Tagliaferri President

Michael Wardle SVP, General Counsel

Rod Wardle VP / Manufacturing

Bianca Abney Product Marketing & Marketing Solutions Manager, Digital OOHClear Channel Outdoor

Victor Bourguignon Manager, International Business

Erica Bussell Account Executive

Alexis Caban Senior Art Director

Vanessa Camarillo Media Director

Jordan Capilets National Account Executive

Michelle Costa EVP & Regional President

Simone Davis Founder + CEOMixed Company Media Group

Dawn Delle Bovi Chief People

Monica Denney Chief Revenue Officer

Daniel Dhruva Director, Real Estate and Government Affairs

Tammy Duncan-Swope EVP, HRLamar Advertising Company

DJ Duronslet VP, Hroutfront

Shaadi Emami-Marand Senior Advertising Consultant

Scott Fiaschetti EVP, Marketing

Faith Garbolino Chief Commercial Officer

Kim Heintz Chief HR Officer

Theo Hunter Senior Director, National Sales

Jay Johnson Account Executive

Doug Johnston Director, Outdoordentsu

Rahni Lawrence Marketing Specialist

Margarita Neymark Senior Director, Partnerships

Jake Parshall Art Director

Avit Patel Group Director, OOHHorizon Media

Anthony Petrillo Chief Revenue Officer

Stephanie Roach Senior Account Executive

Angel Saemai Founder

Staci Schofield Account Executive

Matthew Schutzman Senior Director, Client Development

Stephanie Sesley Director, North America Global Leadbillups

Jane Silverstein Supervisor, OOHPublicis Media

Nancy Tostanoski Strategic Advisor

David Turman SVP, OOH Practice

Lauren Van Haaren Senior Director, Sales + Brand Strategy

Brett Weinberg Co-Founder & Managing Partner

Lauren Wilcox Manager, OOHdentsu

Catherine Williams President

Robin Yablonski Group Director, Account Services & Operations

Debra Abdalian-Thompson President

Lois Arciszewski VP, Asset Management

Don Avjean VP, Government Affairs

Lynn Feldman EVP, Chief Legal & Administrative Officer

Mike Helm Director, Real Estate

Brianna Kostecka VP, Assistant General Counsel and Chief Compliance Officer OUTFRONT

Chris McCarver SVP, Real Estate & Public Affairs

Jim McIlwain General Counsel

Bryan Parker EVP, Real Estate & Public Affairs

Dewey Reagan President

Braden Saunders Director of Real Estate

Don Winter EMG Media Group, Inc.

Cedric Bernard Board Member

Chris Carr Board Member

Jessica Chappell Chief Business Officer

Josh CohenPresident & CEOPearl Media Board Member

Kristy Day VP, Advertising Strategy & Sales

Joseph Edwards Creative Services Director

Scott Fiashetti EVP, Marketing, Operations and Member Support

Dave Firkser VP, Media & Business Development

Jorge Gerena SVP, Media Strategy & Investment

Jason King SVP, Corporate Communications & Marketing

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$2.7M

Highest Paid

$822K

Anna Bager

Compensated Officers

Name	Title	Base	Other	Total	Hrs/Wk
Anna Bager	President & CEO	$730,250	$91,578	$821,828	40
Julie Thompson	EVP CMO	$383,200	$43,284	$426,484	40
Jeff Jan	EVP Strategy & Growth	$356,650	$65,376	$422,026	40
Mike Hershey	EVP Government Affairs	$344,400	$36,733	$381,133	40
Marci Werlinich	EVP Of Operations	$244,967	$70,592	$315,559	40
Steve Nicklin	SVP Marketing & Analytics	$232,249	$81,926	$314,175	40

Name	Title	Base	Other	Total	Hrs/Wk
Anna Bager	President & CEO	$681,546	$73,691	$755,237	40
Mike Hershey	EVP Government Affairs	$314,959	$41,807	$356,766	40
Jeff Jan	EVP Strategy & Growth	$271,893	$47,294	$319,187	40
Marci Werlinich	EVP Of Operations	$213,818	$80,719	$294,537	40
Steve Nicklin	SVP Marketing & Analytics	$214,455	$61,572	$276,027	40
Julie Thompson	EVP CMO	$185,377	$13,615	$198,992	40

Name	Title	Base	Other	Total	Hrs/Wk
Anna Bager	President And CEO	$588,966	$57,809	$646,775	40
Mike Hershey	EXEC VP, Government Affair	$312,459	$18,212	$330,671	40
Laura Colona	EXEC VP, COMM Marketing	$273,601	$15,113	$288,714	40
Marci Werlinich	EVP Of Operations	$188,915	$62,155	$251,070	40
Kerry Yoakum	SVP, Government Affairs	$205,342	$41,187	$246,529	40
Steven Nicklin	SVP, Marketing & Analytics	$180,981	$41,017	$221,998	40

Name	Title	Base	Other	Total	Hrs/Wk
Anna Bager	President And CEO	$516,702	$51,863	$568,565	40
Ken Klein	EXEC VP, Government Affair	$285,666	$55,152	$340,818	40
Stephen Freitas	EXEC VP, Industry Initiati	$247,464	$33,543	$281,007	40
Marci Werlinich	SVP, Membership & Admin	$186,072	$54,589	$240,661	40
Kerry Yoakum	VP, Government Affairs	$184,666	$36,955	$221,621	40
Steven Nicklin	VP, Marketing	$182,160	$30,110	$212,270	40

Name	Title	Base	Other	Total	Hrs/Wk
Nancy J Fletcher	President And CEO Emeritus	$1,026,499	$76,730	$1,103,229	40
Ken Klein	EXEC VP, Government Affairs	$324,050	$55,882	$379,932	40
Stephen Freitas	EXEC VP, Industry Initiatives	$245,160	$35,834	$280,994	40
Kerry Yoakum	VP, Government Affairs	$177,403	$50,392	$227,795	40
Marci Werlinich	SVP, Membership & Admin	$149,946	$53,061	$203,007	40
Anna Bager	President And CEO	$184,228	$8,703	$192,931	40
Steven Nicklin	VP, Marketing	$155,225	$29,741	$184,966	40

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 PPP Loans

Paycheck Protection Program (2020-2021)

Fully Forgiven

Total Approved

$292K

Total Forgiven

$296K

101% forgiven

Jobs Retained

Loan Details 1 loan

$291,512

Forgiven

Forgiven: $295,836 100%

Approved Feb 26, 2021

Lender United Bank

Jobs Reported 12

Forgiven On Aug 30, 2022

Source: Small Business Administration • Paycheck Protection Program (2020-2021)

Lobbying Activity

Lobbying Disclosure Act registrations

24 Registrations

8 Clients

Clients 8 total

Association Of American Medical Colleges

8 filings

Association Of American Railroads

8 filings

Association Of American Publishers

2 filings

Association Of American Universities

2 filings

Association Of America Railroads

1 filing

Association Of America's Public Television Stations

1 filing

Association Of American Medical Colleges (Aamc)

1 filing

Association Of American Veterinary Medical Colleges

1 filing

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with Out of Home Advertising Association of America

Phone

(202) 833-5566

Social

Visit Website

1850 M Street NW Ste 1040 Washington, DC 200365821

Out of Home Advertising Association of America

What They Focus On

Financial Information

How They Work

Program Design

Implementation

Engagement

Assessment

Programs and Initiatives

Programs

Services

Initiatives

Activities

Team & Leadership

Anna Bager

Steve Nicklin

Patrick Dolan

Mike Hershey

Rod Rackley

John Barrett

Ari Buchalter

Paul Cook

Dawn Del Mastro-Chruma

Vaibhav Gupta

Drew Katz

Matthew Kearney

Regis Maher

Sean McCaffrey

Patrick McLaughlin

Mike Norton

Kelly Peppers

Richard Peterson

Michael Provenzano

Steve Richards

Dewey Reagan

Pudge Roberts

Chad Silver

Diana Stevenson

Debra Abdalian-Thompson

Nathan Young

Mike Zukin

Olivia Oshry

Greg Ald

Andy McDonald

Julie Thompson

Jeff Jan

Marci Werlinich

Milestones

Current Operations

Associated People

Board of Directors

Executive Compensation

COVID-19 PPP Loans

Loan Details 1 loan

Lobbying Activity

Clients 8 total

Contact

Phone

Social