What does Southwestern Exposition do?

who we are Cookie Settings The website uses "cookies", which are elements of data that a website can send to... The organization focuses on delivering measurable outcomes through structured programs and dedicated staff working directly with target populations.

How can I get involved?

Individuals can participate through volunteering, making financial contributions, or attending community events. The organization welcomes diverse forms of engagement from supporters interested in advancing the mission.

Who does this organization serve?

Services target specific populations based on identified needs within the community. The organization works to ensure access and equity in program delivery across diverse demographics.

How is impact measured?

The organization tracks key performance indicators including participant outcomes, service utilization rates, and community feedback. Regular evaluation informs program adjustments and strategic planning.

Southwestern Exposition

Fort Worth, TX · Founded 1916

Historic livestock show and rodeo presenting annual agricultural exhibitions and entertainment

Primary audience

General Public

Work area

Food Security

Topic

Agriculture

Contact

Bradford S Barnes

Website Contact

About Organization

The Southwestern Exposition and Livestock Show hosts one of the oldest livestock shows and rodeos in the United States. Based in Fort Worth, TX, the organization operates with $29.8 million in annual revenue from livestock exhibitions, rodeo competitions, and agricultural education programs. The exposition serves as a major cultural and economic event celebrating Western heritage and the agriculture industry.

What They Focus On

Service Delivery

Providing direct assistance and support to communities through structured programs and dedicated staff.

Community Engagement

Building partnerships and collaborations to amplify impact and create sustainable change in target populations.

Organizational Growth

Strengthening operational capacity and expanding resources to increase reach and effectiveness of interventions.

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2023)

$29.8M

+0% vs 2023

Assets (2023)

$55.8M

+0% vs 2023

Year	Revenue	Expenses	Assets	Employees
2023	—	—	—	—
2023	$29,781,180	$27,727,016	$55,807,077	758
2022	—	—	—	—
2022	$29,568,276	$26,448,565	$46,596,851	681
2021	$26,254,515	$23,213,333	$42,680,623	37
2020	$4,419,254	$6,639,153	$38,990,729	831
2019	$31,250,005	$29,456,583	$32,708,892	980
2018	$22,624,417	$20,841,969	$33,089,276	956

Source: IRS Form 990 filings. All figures in USD.

01

Identify Needs

Assess community requirements through research and stakeholder engagement to determine priority areas for intervention.
02

Develop Programs

Design and implement targeted initiatives based on identified needs and evidence-based practices.
03

Deliver Services

Execute programs through trained staff and volunteers while maintaining quality standards and participant safety.
04

Measure Impact

Evaluate outcomes through data collection and analysis to ensure effectiveness and inform continuous improvement.

Programs and Initiatives

Services and programs offered by Southwestern Exposition

Core Services

Delivering primary programs and services to target populations through trained staff and volunteers.

Community Outreach

Engaging communities through educational initiatives and awareness campaigns that promote organizational mission.

Support Programs

Providing assistance and resources to individuals and families through direct intervention and referral services.

Team & Leadership

Meet the people behind Southwestern Exposition.

Contact the team Contact

Bradford S Barnes

President

Full-time

Compensation: $638,187

Matthew Carter

Senior Executive Vice President/General Manager

Full-time

Compensation: $386,073

Kimberly Dewoody

Finance Director

Full-time

Compensation: $253,690

Bruce McCarty

Executive Vice President

Full-time

Compensation: $240,315

Charlie Geren

Vice President

1 hrs/week

Philip C Williamson

Vice President

1 hrs/week

Scott Kleberg

Vice President

Board members, advisors, and key contributors

Board of Directors

Stormy Mullins Director 0.50 hrs/week · $9,325

Darren Henken Director 0.50 hrs/week · $6,200

Dannie J Bruce Jr Director 0.50 hrs/week · $3,115

Robert Herod Director 0.50 hrs/week · $3,080

Charles R Lasater Director 0.50 hrs/week · $2,000

Mat Galliton Director 0.50 hrs/week · $1,960

Gary Rosenbusch Director 0.50 hrs/week · $1,400

Kent Lynch Director 0.50 hrs/week · $1,400

Kelly Lynch Director 0.50 hrs/week · $1,260

Allen Crumley Director 0.50 hrs/week · $1,150

Charlie Royer III Director 0.50 hrs/week · $1,150

Gilbert Gamez III Director 0.50 hrs/week · $1,150

Martin Richter Director 0.50 hrs/week · $1,150

Paxton Motheral Director 0.50 hrs/week · $1,150

Sherman Jones Director 0.50 hrs/week · $1,150

Theo Thompson Director 0.50 hrs/week · $1,150

Trent Prim Director 0.50 hrs/week · $1,150

Dave Appleton Director 0.50 hrs/week · $1,000

Pam Minick Director 0.50 hrs/week · $1,000

Von R Box Director 0.50 hrs/week · $900

Bailey McGuire Director 0.50 hrs/week · $750

Gerald H Perry Director 0.50 hrs/week · $750

Demar Sciuto Director 0.50 hrs/week · $600

S Dale Ousley Director 0.50 hrs/week · $600

Chris Harrison Director 0.50 hrs/week · $500

Gavin Massingill Director 0.50 hrs/week · $500

John Menzies Director 0.50 hrs/week · $500

Philip L Schutts Director 0.50 hrs/week · $500

Randy Upshaw Director 0.50 hrs/week · $500

Brandon Woodward Director 0.50 hrs/week · $400

Eddie Sandoval III Director 0.50 hrs/week · $400

Jason Lesikar Director 0.50 hrs/week · $400

Kenneth K Leiber Director 0.50 hrs/week · $400

Michael B Harrison Director 0.50 hrs/week · $400

Mike Sands Director 0.50 hrs/week · $400

Todd Tippett Director 0.50 hrs/week · $400

Carol Faulkenberry Director 0.50 hrs/week · $350

Cb Team IV Director 0.50 hrs/week · $300

Mark Lansford Director 0.50 hrs/week · $300

R Mike Lansford Director 0.50 hrs/week · $300

Warren E Mayberry Director 0.50 hrs/week · $300

Wilson Martin Director 0.50 hrs/week · $300

F D Quinn III Director 0.50 hrs/week · $250

Kelly Riley Director 0.50 hrs/week · $250

Raymond P Lopez Director 0.50 hrs/week · $240

Bryan Liles Director 0.50 hrs/week · $200

Joe Brhlik Director 0.50 hrs/week · $200

Roland K Johnson Director 0.50 hrs/week · $200

Jay Ewing Director 0.50 hrs/week · $150

Julie Porter Mayfield Director 0.50 hrs/week · $150

Adam J Waldeck Director 0.50 hrs/week

Becky Renfro Borbolla Director 0.50 hrs/week

Bill Mobly Director 0.50 hrs/week

Bill Poteet III Director 0.50 hrs/week

Bradley Wharton Director 0.50 hrs/week

Breck Ray Director 0.50 hrs/week

Brian E Luig Director 0.50 hrs/week

Carey W Williams Director 0.50 hrs/week

Chris Farley Director 0.50 hrs/week

Chris Quinn Director 0.50 hrs/week

Clay Gilmer Director 0.50 hrs/week

Clayton E Melton Director 0.50 hrs/week

Crawford Edwards Director 0.50 hrs/week

David Gallagher Director 0.50 hrs/week

David McDavid Director 0.50 hrs/week

Debra Johnson Head Director 0.50 hrs/week

Dee Kelly Jr Director 0.50 hrs/week

Doug Cassidy Director 0.50 hrs/week

Edward P Bass Chairman Of The Board 0.50 hrs/week

Elaine B Agather Secretary 0.50 hrs/week

Fln Neve Director 0.50 hrs/week

G Martin Phillips Director 0.50 hrs/week

Gary Griffin Director 0.50 hrs/week

Gary Ray Director 0.50 hrs/week

George M Young Jr Director 0.50 hrs/week

Glenn Beck Director 0.50 hrs/week

Gordon H Roberts Director 0.50 hrs/week

Greg Morse Director 0.50 hrs/week

Howard Pena Director 0.50 hrs/week

J Bryan King Director 0.50 hrs/week

J C Pace III Director 0.50 hrs/week

J D Johnson Director 0.50 hrs/week

J R Williams III Director 0.50 hrs/week

J T Aughinbaugh Director 0.50 hrs/week

J Tyler Morris Director 0.50 hrs/week

Jake Richter Director 0.50 hrs/week

Jamie Morgan Director 0.50 hrs/week

Jeffrey H Conner Director 0.50 hrs/week

John J Hernandez Director 0.50 hrs/week

John L Lewis Director 0.50 hrs/week

John Michael Fierer Director 0.50 hrs/week

John P Boswell Director 0.50 hrs/week

John T Gavin Director 0.50 hrs/week

Jon Brumley Director 0.50 hrs/week

Jonny Brumley Director 0.50 hrs/week

Kate Johnson Director 0.50 hrs/week

Kathleen Carter Director 0.50 hrs/week

Kelly Thompson Director 0.50 hrs/week

Kelsey Thompson Director 0.50 hrs/week

Kim Johnson Director 0.50 hrs/week

Kit Moncrief Director 0.50 hrs/week

Lance Carter Director 0.50 hrs/week

Larry Anfin Director 0.50 hrs/week

Lorene Agather Director 0.50 hrs/week

Louis E Martin III Director 0.50 hrs/week

Lowell Boswell Director 0.50 hrs/week

Madelon L Bradshaw Director 0.50 hrs/week

Mark Nurdin Director 0.50 hrs/week

Mary Beth Millett Director 0.50 hrs/week

Mary Margaret Richter Director 0.50 hrs/week

Mary Ralph Lowe Director 0.50 hrs/week

Mason King Director 0.50 hrs/week

Michael D Warner Director 0.50 hrs/week

Michele Hahnfeld Director 0.50 hrs/week

Mike Berry Director 0.50 hrs/week

Mike Moncrief Director 0.50 hrs/week

Morris L Sheats II Director 0.50 hrs/week

Pat Hamilton Director 0.50 hrs/week

Philip E Norwood Director 0.50 hrs/week

R Blair Norman Director 0.50 hrs/week

Randy Rodgers Treasurer 0.50 hrs/week

Randy Watson Director 0.50 hrs/week

Rebecca Clegg Emergy Director 0.50 hrs/week

Rob Felton Director 0.50 hrs/week

Robert H Merrill Director 0.50 hrs/week

Robert L Patton Director 0.50 hrs/week

Rodney Woodson Director 0.50 hrs/week

Rosario Villalpando Director 0.50 hrs/week

Rose M Alvarez Director 0.50 hrs/week

Ross Perot Jr Director 0.50 hrs/week

Roy J Eaton Director 0.50 hrs/week

Rozanne Rosenthal Director 0.50 hrs/week

Scott Prince Director 0.50 hrs/week

T Ross Bailey Director 0.50 hrs/week

Ted Ford Director 0.50 hrs/week

Thomas B Reynolds Director 0.50 hrs/week

Thomas B Saunders V Director 0.50 hrs/week

Todd Davenport Director 0.50 hrs/week

Tom Feller Director 0.50 hrs/week

Trey Gordon Director 0.50 hrs/week

William C Anderson Director 0.50 hrs/week

William D Ratliff IV Director 0.50 hrs/week

Wilson D Franklin Director 0.50 hrs/week

Wm David Moore Director 0.50 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2023)

$3.5M

Highest Paid

$797K

Bradford S Barnes

Compensated Officers

Name	Title	Base	Other	Total	Hrs/Wk
Bradford S Barnes	President	$638,187	$158,320	$796,507	40
Matthew Carter	Senior Executive Vice President/General Manager	$386,073	$41,487	$427,560	40
Bruce Mccarty	Executive Vice President	$240,315	$149,851	$390,166	40
Kimberly Dewoody	Finance Director	$253,690	$26,977	$280,667	40
Stefan Marchman	Department Manager	$149,807	$75,126	$224,933	40
Lauren Murray	Department Manager	$151,700	$65,769	$217,469	40
Jessica Birge	Department Manager	$138,817	$76,246	$215,063	40
David Brockman	Department Manager	$141,750	$51,468	$193,218	40
Douglas White	Department Manager	$127,638	$46,538	$174,176	40
Karen Maynard	Accounting Assistant	$111,920	$36,357	$148,277	40
Meredith Mcgrath	Group Sales Coordinator	$101,026	$34,640	$135,666	40
Ashley Davis	Department Manager	$100,112	$22,938	$123,050	40
Alicia Slaton	Administrative Manager	$89,220	$26,740	$115,960	40
Stormy Mullins	Director	$9,325	—	$9,325	0.5
Darren Henken	Director	$6,200	—	$6,200	0.5

Name	Title	Base	Other	Total	Hrs/Wk
Bradford S Barnes	President/General Manager	$607,825	$145,094	$752,919	40
Matthew Carter	Senior Executive Vice President	$366,242	$31,532	$397,774	40
Bruce Mccarty	Executive Vice President	$225,140	$137,220	$362,360	40
Pam Wright	Department Manager	$174,728	$98,930	$273,658	40
Kimberly Dewoody	Finance Director	$237,930	$20,173	$258,103	40
Stefan Marchman	Department Manager	$140,706	$70,079	$210,785	40
Lauren Murray	Department Manager	$143,000	$59,628	$202,628	40
Jessica Birge	Department Manager	$129,867	$69,412	$199,279	40
David Brockman	Department Manager	$134,625	$45,510	$180,135	40
Douglas White	Department Manager	$127,638	$40,560	$168,198	40
Stormy Mullins	Director	$10,505	—	$10,505	0.5
Darren Henken	Director	$6,000	—	$6,000	0.5
Dannie J Bruce JR	Director	$2,792	—	$2,792	0.5
Charles R Lasater	Director	$2,576	—	$2,576	0.5
Allen Crumley	Director	$2,300	—	$2,300	0.5

Name	Title	Base	Other	Total	Hrs/Wk
Bradford S Barnes	President/General Manager	$373,281	$135,122	$508,403	40
Bruce Mccarty	Executive Vice President	$187,645	$126,316	$313,961	40
Pam Wright	Department Manager	$152,152	$92,113	$244,265	40
Kimberly Dewoody	Finance Director	$199,700	$14,558	$214,258	40
Stefan Marchman	Department Manager	$121,098	$65,436	$186,534	40
Matthew Carter	Senior Executive Vice President	$176,339	$9,083	$185,422	40
Lauren Murray	Department Manager	$123,600	$54,382	$177,982	40
Jessica Birge	Department Manager	$108,327	$63,832	$172,159	40
David Brockman	Department Manager	$115,500	$44,198	$159,698	40
Douglas White	Department Manager	$106,273	$35,529	$141,802	40
G Martin Phillips	Director	$8,925	—	$8,925	0.5

Name	Title	Base	Other	Total	Hrs/Wk
Bradford S Barnes	President/General Manager	$586,761	$129,571	$716,332	40
Bruce Mccarty	Executive Vice President	$209,801	$120,213	$330,014	40
Pam Wright	Department Manager	$170,280	$88,811	$259,091	40
Ginny Brown	Accounting Manager	$153,545	$99,121	$252,666	40
Susie Mitchell Heil	Administrative Assistant	$126,420	$75,797	$202,217	40
Stefan Marchman	Department Manager	$133,179	$63,617	$196,796	40
Lauren Murray	Department Manager	$135,740	$53,102	$188,842	40
Jessica Birge	Department Co-Manager	$122,400	$62,415	$184,815	40
Matthew Brockman	Department Manager	$126,000	$46,432	$172,432	40
Douglas White	Department Manager	$119,699	$34,795	$154,494	40
G Martin Phillips	Director	$105,788	—	$105,788	0.5
Philip L Schutts	Director	$12,000	—	$12,000	0.5
Pam Minick	Director	$6,000	—	$6,000	0.5
Stormy Mullins	Director	$4,120	—	$4,120	0.5
Dannie Bruce	Director	$3,000	—	$3,000	0.5

Name	Title	Base	Other	Total	Hrs/Wk
Bradford S Barnes	President/General Manager	$584,015	$119,938	$703,953	40
Bruce Mccarty	Executive Vice President	$207,785	$111,281	$319,066	40
Pam Wright	Department Manager	$169,095	$81,846	$250,941	40
Ginny Brown	Accounting Manager	$152,387	$90,945	$243,332	40
Susie Mitchell Heil	Administrative Assistant	$125,290	$68,067	$193,357	40
Stefan Marchman	Department Manager	$132,083	$58,655	$190,738	40
Lauren Murray	Department Manager	$134,640	$48,408	$183,048	40
Jessica Birge	Department Co-Manager	$121,635	$57,895	$179,530	40
Dana Lewis	Administrative Manager	$165,654	$12,103	$177,757	40
Thomas B Saunders V	Director	$124,552	—	$124,552	0.5
G Martin Phillips	Director	$67,575	—	$67,575	0.5
Philip L Schutts	Director	$12,000	—	$12,000	0.5
Stormy Mullins	Director	$10,595	—	$10,595	0.5
Pam Minick	Director	$6,000	—	$6,000	0.5
Dannie Bruce	Director	$3,000	—	$3,000	0.5

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 PPP Loans

Paycheck Protection Program (2020-2021)

Fully Forgiven

Total Approved

$1,000K

Total Forgiven

$1.0M

101% forgiven

Jobs Retained

Loan Details 1 loan

$999,738

Forgiven

Forgiven: $1,006,542 100%

Approved Feb 25, 2021

Lender Simmons Bank

Jobs Reported 55

Forgiven On Nov 10, 2021

Source: Small Business Administration • Paycheck Protection Program (2020-2021)

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$60K Grants Received

$375K Grants Given

11 Organizations

Top Funders

3 total

Agricultural Development Fund

$25K

Community Foundation Of North Texas (Tax

$25K

Sportsmen's Club Of Fort Worth

$10K

Top Grantees

8 total

Mustang Champions LAGO VISTA, TX

$113K

Cook Childrens Medical Center FORT WORTH, TX

$59K

Careity Foundation FORT WORTH, TX

$51K

National Cowgirl Museum & Hall Of Fame FORT WORTH, TX

$50K

Fort Worth Museum Of Science And History FORT WORTH, TX

$50K

Junior League Of Fort Worth FORT WORTH, TX

$34K

National Multicultural Western Heritage Museum FORT WORTH, TX

$10K

Tarrant County Black Historic & Genealogical Society FORT WORTH, TX

$8K

Agricultural Development Fund Community Foundation Of North Texas (Tax Sportsmen's Club Of Fort Worth Mustang Champions Cook Childrens Medical Center Careity Foundation National Cowgirl Museum & Hall Of Fame Fort Worth Museum Of Science And History Junior League Of Fort Worth National Multicultural Western Heritage Museum Tarrant County Black Historic & Genealogical Society

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Contact

Get in touch with Southwestern Exposition

Email

[email protected]

Phone

(817) 877-2400

Social

Visit Website

Po Box 150 Fort Worth, TX 76101

Southwestern Exposition

What They Focus On

Financial Information

How They Work

Identify Needs

Develop Programs

Deliver Services

Measure Impact

Programs and Initiatives

Core Services

Community Outreach

Support Programs

Team & Leadership

Bradford S Barnes

Matthew Carter

Kimberly Dewoody

Bruce McCarty

Charlie Geren

Philip C Williamson

Scott Kleberg

Bradford S Barnes

Lauren Murray

Stefan Marchman

David Brockman

Jessica Birge

Douglas White

Karen Maynard

Meredith McGrath

Ashley Davis

Alicia Slaton

Associated People

Board of Directors

Executive Compensation

COVID-19 PPP Loans

Loan Details 1 loan

Partners & Funders

Top Funders

Top Grantees

Related Organizations

Tax-Exempt Affiliates

Contact

Email

Phone

Social