Tampa Bay Convention & Visitors Bureau

Tampa, FL · Founded 1985

Destination marketing organization promoting tourism and conventions in the Tampa Bay region

Primary audience
General Public
Work area
Community Service
Topic
Programs
Contact
Santiago Corrada
Website Contact

About Organization

Visit Tampa Bay (Tampa Bay Convention & Visitors Bureau) promotes the Tampa Bay region as a premier destination for tourism, conventions, and meetings, driving economic impact through visitor spending. Based in Tampa, FL, the organization markets the area's attractions, coordinates convention sales, and provides visitor services to travelers and meeting planners. It reported $17.4 million in revenue in 2022.

What They Focus On

Program Delivery

Provides core programs and services aligned with organizational mission addressing identified community needs and priorities.

Community Engagement

Builds relationships with constituents, stakeholders, and partners through outreach, communications, and collaborative initiatives.

Organizational Excellence

Maintains quality operations through effective governance, financial management, and continuous improvement of programs and services.

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2023)

$32.3M

+16.1% vs 2022

Expenses (2023)

$31.6M

+15.6% vs 2022

Assets (2023)

$12.0M

-2.6% vs 2022

Employees (2023)

102

+30.8% vs 2022

Year Revenue Expenses Assets Employees
2023 $32,335,962 $31,610,627 $11,985,918 102
2022 $27,848,802 $27,335,371 $12,301,510 78
2021 $20,737,160 $20,073,485 $12,581,714 68
2020 $16,723,785 $20,042,178 $9,049,029 85
2019 $16,850,759 $12,657,007 $10,610,366 71
2018 $16,376,685 $16,804,339 $6,043,949 89
2017 $15,313,447 $14,065,510 $6,878,913 90

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Assess Needs

    Identify community needs and priorities through research, stakeholder engagement, and data analysis.

  • 02

    Develop Programs

    Design and implement programs aligned with mission addressing identified needs and opportunities.

  • 03

    Deliver Services

    Execute programs with quality standards ensuring effective service delivery to constituents and stakeholders.

  • 04

    Evaluate Impact

    Measure outcomes and assess effectiveness to improve programs and demonstrate results to stakeholders.

Programs and Initiatives

Services and programs offered by Tampa Bay Convention & Visitors Bureau

Core Programs

Delivers primary programs and services aligned with organizational mission addressing identified community needs.

Community Outreach

Engages with constituents and stakeholders through communications, events, and activities building awareness and participation.

Partnerships

Collaborates with other organizations and stakeholders expanding reach and maximizing impact of programs.

Capacity Building

Develops organizational infrastructure, staff expertise, and resources supporting program quality and effectiveness.

Team & Leadership

Meet the people behind Tampa Bay Convention & Visitors Bureau.

SC

Santiago Corrada

President/CEO
Full-time
Compensation: $493,347
JL

JoLynn Lokey

Chief Operating Officer
Full-time
Compensation: $294,947
PH

Patrick Harrison

Chief Marketing Officer
Full-time
Compensation: $220,129
AD

Adam Depiro

VP of Convention Sales
Full-time
Compensation: $155,048
KB

Keith Bukovan

VP of Information Technolo
Full-time
Compensation: $140,731
BC

Belinda Casellas-Allen

KM

Karen McCully

SS

Sunil Singh

SD

Stephanie Di Cori

ED

Eric Davis

JN

Jessica Noll

AG

Alexis Green

WB

Wes Balch

JC

Janette Carter

KM

Keir Magoulas

MB

Mylia Battista

BA

Ben Ayres

CK

Curtis Kellogg

BB

Bryan Burns

MW

Marissa Weaver

MB

Molly Barbieri

NC

Nadia Colimon

SZ

Stefanie Zinke

MB

Marisol Berrios

AR

Andrea Ramos

AV

Ashley Valentine

MM

Mary M. Gupta, CMP

KF

Kelly Farrell

OB

Olivia Belliveau

RK

Rachel Karsner

ST

Sherri T. Brown, M.A.

JG

Jane Godfrey

MW

Missy Walker, CMP

TH

Thomas Harper

MW

Maggie Webber

BR

Brooke Rodriguez

CC

Ciara Cabrera​

KH

Kegan Hood

Milestones

1985

Organization Founded

1985

Established to serve community needs through mission-aligned programs and services.

2024

Current Operations

2024

Operating with $32.3M in annual revenue serving constituents through programs.

Associated People

Board members, advisors, and key contributors

Board of Directors

AK
Ann Kulig Director 1.00 hrs/week
BM
Bob Morrison Director 1.00 hrs/week
BB
Brian Butler Director 1.00 hrs/week
CL
Chad Lobner Director 1.00 hrs/week
CF
Cheryl Flood Director 1.00 hrs/week
CP
Chris Plasencia Director 1.00 hrs/week
CM
Christopher Minner Director 1.00 hrs/week
CR
Craig Richard Director 1.00 hrs/week
DB
Dave Burton Director 1.00 hrs/week
ET
Evette Torres Chair Elect 1.00 hrs/week
GH
Greg Holland Director 1.00 hrs/week
GH
Greg Horwedel Director 1.00 hrs/week
JA
Jeff Antonaccio Director 1.00 hrs/week
JM
Jill Manthey Director 1.00 hrs/week
JC
Joe Collier Director 1.00 hrs/week
JB
John Bennett Director 1.00 hrs/week
JC
Joseph Couceiro Director 1.00 hrs/week
LM
Les Miller Director 1.00 hrs/week
PB
Pam Barber Secretary/Treasurer 1.00 hrs/week
PC
Pat Ciaccio Director 1.00 hrs/week
PS
Patrick Sorge Director 1.00 hrs/week
PW
Peter Wright Director 1.00 hrs/week
RA
Raul Aguilera Immediate Past Chair 1.00 hrs/week
RM
Ray Matthews Board Chair 1.00 hrs/week
RM
Ron McAnaugh Director 1.00 hrs/week
SG
Steve Griggs Director 1.00 hrs/week
SC
Stewart Clark Director 1.00 hrs/week
CP
Chest Pain Emergency Room  and consistently among the first hospitals in the country to perform new, revolutionary procedures like the 
TA
Transcatheter Aortic Valve Replacement (TAVR)  for patients with severe aortic valve stenosis and the 
AP
AngioVac Procedure  for patients with large, high-risk blood clots.

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2023)

$1.5M

Highest Paid

$522K

Santiago Corrada

Compensated Officers

5

Name Title Base Other Total Hrs/Wk
Santiago Corrada President/CEO $493,347 $28,482 $521,829 40
Jolynn Lokey Chief Operating Officer $294,947 $41,505 $336,452 40
Patrick Harrison Chief Marketing Officer $220,129 $22,906 $243,035 40
Adam Depiro VP Of Convention Sales $155,048 $41,289 $196,337 40
Keith Bukovan VP Of Information Technolo $140,731 $29,329 $170,060 40

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$28K Grants Given
3 Organizations

Top Grantees

3 total
UE
Uptown Entertainment Group LLC Tampa, FL
$15K
FT
Feeding Tampa Bay Tampa, FL
$8K
TT
Tampa Theatre Tampa, FL
$5K
Uptown Entertainment Group LLC Feeding Tampa Bay Tampa Theatre
Uptown Entertainment Group LLC Feeding Tampa Bay Tampa Theatre

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Related Organizations

1 affiliated entity reported on IRS Form 990 Schedule R

1

Tax-Exempt Affiliates

1
Tampa Hillsborough Film and Digital Media Commission Inc
Tampa, FL
Promote film industry in Hillsborough County
501(c) 501(c)(6)

Source: IRS Form 990, Schedule R (Related Organizations and Unrelated Partnerships)

Contact

Get in touch with Tampa Bay Convention & Visitors Bureau

Email

[email protected]

Phone

800-826-8358 (813) 223-1111

Social

Visit Website
201 N Franklin St Suite 2900 29 Tampa, FL 33602