The Advertising Council Inc

New York, NY · Founded 1942

Convenes creative storytellers to educate, unite, and uplift through public service campaigns

Primary audience
Professionals
Work area
Industry Support
Topic
Member Services
Contact
Lisa Sherman
Website Contact

About Organization

Based in New York, NY, The Advertising Council creates powerful public service campaigns that inspire action and accelerate social change. Founded in 1942 during World War II, the organization reported $66.4 million in revenue for 2021, bringing together the advertising industry's best storytellers with 177 employees and 315 volunteers to address critical social issues.

What They Focus On

Industry Advocacy

Represents member interests in policy processes and advocates for legislative and regulatory positions supporting industry success.

Member Education

Delivers professional development programs, conferences, and resources advancing member knowledge and competencies.

Standards Promotion

Develops and promotes industry standards, best practices, and quality improvement initiatives enhancing professional excellence.

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2021)

$66.4M

-43.3% vs 2020

Expenses (2021)

$83.7M

+5.4% vs 2020

Assets (2021)

$77.2M

-28.8% vs 2020

Employees (2021)

177

+23.8% vs 2020

Year Revenue Expenses Assets Employees
2021 $66,445,245 $83,683,011 $77,224,523 177
2020 $117,135,538 $79,387,210 $108,411,517 143
2019 $50,471,539 $45,684,269 $58,170,440 334
2018 $51,168,618 $51,405,205 $47,828,938 298
2017 $50,568,790 $46,149,861 $49,472,301 269

Source: IRS Form 990 filings. All figures in USD.

How They Work

Learn more
  • 01

    Serve Members

    Recruit and engage members providing value through advocacy, education, resources, and networking opportunities.

  • 02

    Advocate Industry

    Monitor policy issues and advocate for positions supporting member interests and favorable industry environment.

  • 03

    Develop Standards

    Promote best practices, professional standards, and quality improvement initiatives advancing industry excellence.

  • 04

    Share Knowledge

    Disseminate research, industry data, and insights informing member operations and strategic decisions.

Programs and Initiatives

Services and programs offered by The Advertising Council Inc

Member Advocacy

Represents member interests in legislative and regulatory processes affecting industry practices and business environment.

Professional Development

Delivers education programs, conferences, and training advancing member knowledge and professional competencies.

Team & Leadership

Meet the people behind The Advertising Council Inc.

Lisa Sherman

Lisa Sherman

President & CEO
Full-time
Compensation: $1,255,705
Paula Veale

Paula Veale

Marketing & Communications
Full-time
Compensation: $493,192
Kenneth Kroll

Kenneth Kroll

Finance
Full-time
Compensation: $383,296
Heidi Arthur

Heidi Arthur

Campaigns & Programs
Full-time
Compensation: $361,147
Michelle Hillman

Michelle Hillman

Campaigns & Programs
Full-time
Compensation: $351,421
Kate Emanuel

Kate Emanuel

Business Operations & Strategy
Full-time
Compensation: $342,882
Regina Bradley

Regina Bradley

People & Culture
Full-time
Compensation: $327,234
Elise James

Elise James

People & Culture
Full-time
Compensation: $230,290
Anthony Signorelli

Anthony Signorelli

Corporate Partnerships
Full-time
Compensation: $220,937
Danielle Linet

Danielle Linet

Marketing & Branding
Full-time
Compensation: $243,686
Anne Deo

Anne Deo

Analytics
Full-time
Compensation: $224,227
Ellyn Fisher

Ellyn Fisher

Marketing & Communications
Full-time
Compensation: $209,122
Deborah Leiter

Deborah Leiter

Campaigns & Programs
Full-time
Compensation: $199,407
Lorna Lightfoot-Ware

Lorna Lightfoot-Ware

Legal & Business Affairs
Jennifer Mamlet

Jennifer Mamlet

Development
Charysse Nunez

Charysse Nunez

Insights & Analytics
DJ Perera

DJ Perera

Media
Dzu Bui

Dzu Bui

Campaigns & Programs
Tony Foleno

Tony Foleno

Strategy & Evaluation
Laurie Keith

Laurie Keith

Emerging Media & Technology
Caron Lindsay

Caron Lindsay

Data Architecture / Analytics
Tomasz Lubas

Tomasz Lubas

Technology
Ashley Menschner

Ashley Menschner

Media
Lucy Obispo

Lucy Obispo

Finance
Rocco Pallatto

Rocco Pallatto

Development
Ro Patrick

Ro Patrick

Campaigns & Programs
Nick Sugai

Nick Sugai

Campaigns & Programs
Jessica Wolin

Jessica Wolin

Events
Derrick Feldmann

Derrick Feldmann

Managing Director, Ad Council Research Institute
BL

Barbara Leshinsky

Chief Revenue & Development
Full-time
Compensation: $829,736
KK

Kathleen Kayse

Chief Media
Full-time
Compensation: $392,207
AP

Andy Polansky

Director Thru Apr 2022
1 hrs/week
AR

Ann Rubin

Director Thru Feb 2022
1 hrs/week
BR

Barri Rafferty

Director Thru Apr 2022
1 hrs/week
BH

Brad Hiranaga

Director Thru Aug 2021
1 hrs/week
CH

Carla Hassan

Director Thru July 2021
1 hrs/week
CE

Carolyn Everson

Director Thru Dec 2021
1 hrs/week
CM

Carter Murray

Director Thru Oct 2021
1 hrs/week
EM

Elizabeth McCune

Director Thru Oct 2021
1 hrs/week
GT

Gail Tifford

Director Thru Aug 2021
1 hrs/week
IB

Ingrid Burton

Director Thru May 2022
1 hrs/week
JW

Janey Whiteside

Director Thru March 2022
1 hrs/week
JC

Jill Cress

Director Thru Apr 2022
1 hrs/week
JT

John Travis

Director Thru Apr 2022
1 hrs/week
JC

Jon Cook

Director Thru Apr 2022
1 hrs/week
JK

Jon Kaplan

Director Thru Feb 2022
1 hrs/week
JC

Jp Colaco

Director Thru Apr 2022
1 hrs/week
LH

Lauren Hanrahan

Director Thru Apr 2022
1 hrs/week
LH

Lee Hurley

Director Thru Dec 2021
1 hrs/week
LB

Leslie Berland

Director Thru Sept 2021
1 hrs/week
LR

Lindsey Roy

Director Thru Dec 2021
1 hrs/week
LB

Lynne Biggar

Director Thru Feb 2022
1 hrs/week
MS

Melissa Selcher

Director Thru Apr 2022
1 hrs/week
MV

Meredith Verdone

Director Thru Dec 2021
1 hrs/week
MS

Michael Sneed

Director Thru Apr 2022
1 hrs/week
RS

Raj Singhal

Director Thru Aug 2021
1 hrs/week
RT

Roxanne Taylor

Director Thru Apr 2022
1 hrs/week
SF

Sarah Franklin

Director Thru Apr 2022
1 hrs/week
SK

Scott Kelliher

Director Thru Dec 2021
1 hrs/week
ST

Seb Tomich

Director Thru Apr 2022
1 hrs/week
SD

Seth Dallaire

Director Thru Oct 2021
1 hrs/week
SJ

Susan Johnson

Director Thru Apr 2022
1 hrs/week
TB

Tanya Berman

Director Thru Apr 2022
1 hrs/week
TH

Tariq Hassan

Director Thru Aug 2021
1 hrs/week
TE

Tina Edmundson

Director Thru Apr 2022
1 hrs/week
TP

Todd Pendleton

Director Thru Apr 2022
1 hrs/week
WJ

Walker Jacobs

Director Thru Dec 2021
1 hrs/week
AF

Anthony Foleno

Senior VP
Full-time
Compensation: $244,906
SW

Sara Weisenthal

Senior VP
Full-time
Compensation: $229,172
AG

Anastasia Goodstein

Senior VP
Full-time
Compensation: $211,002
KP

Katherine Pastre

Senior VP
Full-time
Compensation: $208,824

Milestones

1942

Association Founded

1942

Established to represent industry interests and provide member services supporting professional excellence.

2024

Current Operations

2024

Operating with $66.4M in revenue and 177 staff serving member professionals.

Associated People

Board members, advisors, and key contributors

Board of Directors

AM
Alan Moss Director 1.00 hrs/week
AC
Alex Collmer Director 0.50 hrs/week
AJ
Alexander Jutkowitz Director 1.00 hrs/week
AG
Alyson Griffin Director 0.50 hrs/week
AB
Andrea Brimmer Director 0.50 hrs/week
AS
Andrew Swinand Director 0.50 hrs/week
AB
Anna Bager Director 0.50 hrs/week
AD
Anthony Demaio Director 0.50 hrs/week
BC
Bill C Hagelstein Director 0.50 hrs/week
BK
Bill Kolb Director 0.50 hrs/week
BW
Bill Watkins Director 0.50 hrs/week
BW
Bill Wise Director 0.50 hrs/week
BC
Blake Chandlee Director 0.50 hrs/week
BC
Brandon Cooke Director 0.50 hrs/week
CS
Cara Sabin Director 1.00 hrs/week
CS
Carrie Seifer Director 0.50 hrs/week
CE
Chad Engelgau Director 0.50 hrs/week
CH
Charisse Hughes Director 0.50 hrs/week
CN
Charlie Neer Director 0.50 hrs/week
CF
Chris Foley Director 0.50 hrs/week
DR
Dan Robbins Director 0.50 hrs/week
DT
Dara Treseder Director 0.50 hrs/week
DC
David Cohen Director 0.50 hrs/week
DF
David Fischer Immediate Past Chair 2.00 hrs/week
DB
Devika Bulchandani Director 0.50 hrs/week
DS
Diego Scotti Vice Chair 2.00 hrs/week
DS
Donna Speciale Director 0.50 hrs/week
DM
Doug Martin Director 0.50 hrs/week
EY
E Yuri Hermida Director 0.50 hrs/week
EH
Elena Hale Director 0.50 hrs/week
EH
Elizabeth Herbst-Brady Director 0.50 hrs/week
ER
Elizabeth Rutledge Director 0.50 hrs/week
ES
Erica Schmidt Director 0.50 hrs/week
FC
Fiona Carter Director 0.50 hrs/week
GH
Gail Heimann Director 0.50 hrs/week
GS
Greg Stuart Director 0.50 hrs/week
HK
Harry Kargman Director 0.50 hrs/week
HR
Hayley Romer Secretary 1.00 hrs/week
HM
Heather Malenshek Director 0.50 hrs/week
HS
Heather Stewart Director 0.50 hrs/week
HB
Heidi Browning Director 0.50 hrs/week
JK
Jacki Kelley Vice Chair 2.00 hrs/week
JM
Jamie Moldafsky Director 0.50 hrs/week
JW
Jen Wong Director 0.50 hrs/week
JG
Jennifer Gottlieb Director 0.50 hrs/week
JG
Jeremi Gorman Director 1.00 hrs/week
JS
Jessica Sibley Director 0.50 hrs/week
JK
Jill Kramer Director 0.50 hrs/week
JH
Jim Habig Director 0.50 hrs/week
JA
Jo Ann Ross Director 0.50 hrs/week
JO
John Osborn Director 0.50 hrs/week
JA
Jonathan Adashek Director 0.50 hrs/week
JG
Josh Gillon Director 0.50 hrs/week
JR
Joy Robins Director 0.50 hrs/week
JT
Justin Thomas-Copeland Director 0.50 hrs/week
KK
Karen Kaplan Director 1.00 hrs/week
KT
Karin Timpone Director 0.50 hrs/week
KC
Kasha Cacy Director 1.00 hrs/week
KJ
Kate Jhaveri Director 0.50 hrs/week
KH
Kathleen Hall Director 0.50 hrs/week
KK
Kellyn Kenny Director 0.50 hrs/week
KS
Kern Shireson Director 0.50 hrs/week
KA
Kerry Ann Tucker Director 0.50 hrs/week
KK
Kim Kelleher Director 0.50 hrs/week
KM
Kirk McDonald Director 1.00 hrs/week
KD
Kyle Dropp Director 0.50 hrs/week
LB
Lara Balazs Director 0.50 hrs/week
LY
Linda Yaccarino Chair 3.50 hrs/week
LC
Lisa Caputo Director 0.50 hrs/week
LR
Lisa Ryan Howard Director 0.50 hrs/week
LU
Lisa Utzschneider Director 1.00 hrs/week
LM
Liz Matthews Director 0.50 hrs/week
LL
Lynn Lewis Director 0.50 hrs/week
LB
Lynne Bartron Director 0.50 hrs/week
MJ
Marcien Jenckes Director 0.50 hrs/week
MG
Marianne Gambelli Director 0.50 hrs/week
MT
Marisa Thalberg Director 1.00 hrs/week
MZ
Mark Zagorski Director 0.50 hrs/week
MK
Marla Kaplowitz Director 0.50 hrs/week
ML
Marne Levine Director 1.00 hrs/week
MA
Mary Ann Reilly Director 0.50 hrs/week
MK
Matt Kohan Director 0.50 hrs/week
MC
Maurice Cooper Director 0.50 hrs/week
ME
Mel Edwards Director 0.50 hrs/week
MB
Melanie Boulden Director 0.50 hrs/week
MB
Michael Brownstein Director 0.50 hrs/week
MC
Michael Clinton Director 0.50 hrs/week
ME
Michael E Kassan Director 1.00 hrs/week
ME
Michael E Sneed Chair Finance Committee 3.00 hrs/week
MG
Michael Guth Director 0.50 hrs/week
MH
Michael Houston Director 0.50 hrs/week
MB
Michele Barlow Director 0.50 hrs/week
MF
Michelle Froah Director 0.50 hrs/week
MS
Mitch Spolan Director 0.50 hrs/week
MF
Morgan Flatley Director 0.50 hrs/week
NB
Nadja Bellan-White Director 0.50 hrs/week
NR
Nancy Reyes Director 0.50 hrs/week
NP
Nicolle Pangis Director 0.50 hrs/week
ND
Norman De Greve Director 0.50 hrs/week
PD
Pamela Drucker Mann Director 0.50 hrs/week
PJ
Peter Jung Director 0.50 hrs/week
PP
Pj Pereira Director 0.50 hrs/week
RF
Rachel Ferdinando Director 0.50 hrs/week
RR
Raja Rajamannar Director 0.50 hrs/week
RS
Randi Stipes Director 0.50 hrs/week
RE
Richard Edelman Director 1.00 hrs/week
RP
Richard Parkinson Director 0.50 hrs/week
RW
Risa Wexler Director 0.50 hrs/week
RF
Rita Ferro Director 1.00 hrs/week
RD
Robert D Liodice Director 0.50 hrs/week
RM
Ryan Mayward Director 0.50 hrs/week
RP
Ryan Pauley Director 0.50 hrs/week
SS
Samantha Skey Director 0.50 hrs/week
SK
Sarah Kramer Director 0.50 hrs/week
SP
Sarah Personette Director 0.50 hrs/week
SL
Sean Lyons Director 0.50 hrs/week
SM
Sean McCaffrey Director 0.50 hrs/week
SK
Sophie Kelly Director 0.50 hrs/week
SM
Stacy Martinet Director 0.50 hrs/week
SM
Stephanie McMahon Director 0.50 hrs/week
SL
Steve Lanzano Director 0.50 hrs/week
SP
Steve Pacheco Director 0.50 hrs/week
SS
Steve Stoute Director 0.50 hrs/week
SK
Steven Kritzman Director 0.50 hrs/week
SK
Suzanne Kounkel Director 0.50 hrs/week
TL
Tammy Levine Director 0.50 hrs/week
TR
Tara Roth Director 0.50 hrs/week
TW
Tara Walpert Levy Director 1.00 hrs/week
TR
Tiffany R Warren Director 0.50 hrs/week
TC
Tim Castelli Director 0.50 hrs/week
TE
Tim Ellis Director 0.50 hrs/week
TJ
Tim Jones Director 0.50 hrs/week
TS
Tim Sims Director 0.50 hrs/week
TD
Tina Davis Director 0.50 hrs/week
TT
Todd Teresi Director 0.50 hrs/week
VA
Vanessa A Broadhurst Director 0.50 hrs/week
WW
William White Director 0.50 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2021)

$8.4M

Highest Paid

$1.9M

Lisa Sherman

Compensated Officers

15

Name Title Base Other Total Hrs/Wk
Lisa Sherman President And CEO $1,255,705 $640,006 $1,895,711 38.4
Barbara Leshinsky Chief Revenue & Development $829,736 $261,202 $1,090,938 35.3
Paula Veale Chief Marketing & Communication $493,192 $210,940 $704,132 41.3
Kenneth Kroll Chief Financial Officer $383,296 $121,600 $504,896 47.5
Kathleen Kayse Chief Media $392,207 $96,433 $488,640 38.4
Heidi Arthur Chief Campaign Development $361,147 $117,226 $478,373 35.7
Kate Emanuel Chief Business Operations & Strategy $342,882 $102,170 $445,052 35.8
Michelle Hillman Chief Campaign Development $351,421 $91,518 $442,939 38.5
Regina Bradley Chief Talent & Facilities $327,234 $103,026 $430,260 50.7
Danielle Linet Senior VP $243,686 $94,882 $338,568 36.2
Elise James Chief Equity Officer $230,290 $95,855 $326,145 45.6
Anne Deo Senior VP $224,227 $92,225 $316,452 43.5
Anthony Foleno Senior VP $244,906 $63,953 $308,859 42.4
Ellyn Fisher Senior VP $209,122 $94,129 $303,251 42.9
Sara Weisenthal Senior VP $229,172 $62,294 $291,466 36.5

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$2.6M Grants Received
9 Organizations

Top Funders

9 total
IH
Ihc Health Services Inc.
$2.0M
AO
American Online Giving Foundation Inc.
$265K
SV
Silicon Valley Community Foundation
$200K
AO
Association Of National Advertisers Inc.
$50K
US
United States Tennis Association Incorporated
$35K
AA
American Association Of Advertising
$30K
FI
Fidelity Investments Charitable Gift Fund
$24K
TB
The Business Roundtable Inc.
$15K
MS
Morgan Stanley Global Impact Funding Trust Inc.
$5K
Ihc Health Services Inc. American Online Giving Foundation Inc. Silicon Valley Community Foundation Association Of National Advertisers Inc. United States Tennis Association Incorporated American Association Of Advertising Fidelity Investments Charitable Gift Fund The Business Roundtable Inc. Morgan Stanley Global Impact Funding Trust Inc.
Ihc Health Services Inc. American Online Giving Foundation Inc. Silicon Valley Community Foundation Association Of National Advertisers Inc. United States Tennis Association Incorporated American Association Of Advertising Fidelity Investments Charitable Gift Fund The Business Roundtable Inc. Morgan Stanley Global Impact Funding Trust Inc.

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Contact

Get in touch with The Advertising Council Inc

Phone

(212) 922-1500 (123) 456-7890

Social

Visit Website
815 Second Avenue 9th Floor New York, NY 10017