Program Delivery
Provides core programs and services aligned with organizational mission addressing identified community needs and priorities.
Marketing the Tri-Cities region as a preferred visitor destination
About Organization
Visit Tri-Cities promotes, markets, and sells the Kennewick region as a preferred destination for visitors and conventions. Based in Kennewick, WA, the organization generated $3.5 million in revenue in 2024 with 17 employees.
Program Delivery
Provides core programs and services aligned with organizational mission addressing identified community needs and priorities.
Community Engagement
Builds relationships with constituents, stakeholders, and partners through outreach, communications, and collaborative initiatives.
Organizational Excellence
Maintains quality operations through effective governance, financial management, and continuous improvement of programs and services.
Form 990 data showing organizational financial health and growth.
Revenue (2024)
$3.5M
+8.5% vs 2023
Expenses (2024)
$3.3M
+11.8% vs 2023
Assets (2024)
$4.2M
+4.9% vs 2023
Employees (2024)
17
-29.2% vs 2023
| Year | Revenue | Expenses | Assets | Employees |
|---|---|---|---|---|
| 2024 | $3,494,978 | $3,295,856 | $4,234,575 | 17 |
| 2023 | $3,221,056 | $2,948,930 | $4,035,454 | 24 |
| 2022 | $3,080,438 | $2,853,254 | $3,763,367 | 15 |
| 2021 | $3,350,162 | $2,834,506 | $3,619,128 | 13 |
| 2020 | $2,477,657 | $2,022,765 | $3,027,593 | 16 |
| 2019 | $2,684,167 | $2,679,685 | $2,578,583 | 19 |
| 2018 | $2,627,337 | $2,400,023 | $2,569,869 | 19 |
Source: IRS Form 990 filings. All figures in USD.
Identify community needs and priorities through research, stakeholder engagement, and data analysis.
Design and implement programs aligned with mission addressing identified needs and opportunities.
Execute programs with quality standards ensuring effective service delivery to constituents and stakeholders.
Measure outcomes and assess effectiveness to improve programs and demonstrate results to stakeholders.
Services and programs offered by Tri-Cities Visitor & Convention Bureau
Delivers primary programs and services aligned with organizational mission addressing identified community needs.
Engages with constituents and stakeholders through communications, events, and activities building awareness and participation.
Collaborates with other organizations and stakeholders expanding reach and maximizing impact of programs.
Develops organizational infrastructure, staff expertise, and resources supporting program quality and effectiveness.
Meet the people behind Tri-Cities Visitor & Convention Bureau.
1950
1950
Established to serve community needs through mission-aligned programs and services.
2024
2024
Operating with $3.5M in annual revenue serving constituents through programs.
Board members, advisors, and key contributors
Information compiled from IRS Form 990 and organizational materials.
Top compensated officers & key employees from IRS Form 990
Total Reported (2024)
$402K
Highest Paid
$196K
Kevin Lewis
Compensated Officers
3
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kevin Lewis | President & CEO | $195,785 | — | $195,785 | 40 |
| Hector Cruz | VP Of Development | $105,716 | — | $105,716 | 40 |
| Gretchen Guerrero | VP Of Finances | $100,544 | — | $100,544 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kevin Lewis | President & CEO | $194,672 | $17,566 | $212,238 | 40 |
| Hector Cruz | VP Of Development | $107,004 | $16,223 | $123,227 | 40 |
| Gretchen Guerrero | VP Of Finances | $100,299 | $15,530 | $115,829 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Kimberly A Shugart | Senior VP | $142,912 | — | $142,912 | 40 |
| Michael N Novakovich | President & CEO | $127,352 | — | $127,352 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Michael N Novakovich | President & CEO | $203,746 | — | $203,746 | 40 |
| Kimberly A Shugart | Senior VP | $144,462 | — | $144,462 | 40 |
| Name | Title | Base | Other | Total | Hrs/Wk |
|---|---|---|---|---|---|
| Michael N Novakovich | President & CEO | $179,665 | — | $179,665 | 40 |
| Kimberly A Shugart | Senior VP | $134,694 | — | $134,694 | 40 |
Source: IRS Form 990 filings. Compensation includes base and other reported compensation.
Get in touch with Tri-Cities Visitor & Convention Bureau