What does Us Travel Association do?

THE ASSOCIATION IS ORGANIZED PRINCIPALLY TO REPRESENT THE WHOLE OF THE UNITED STATES TRAVEL INDUSTRY AND TO FACILITATE INCREASED TRAVEL TO AND WITHIN THE UNITED STATES. ACTIVITIES INCLUDE TRADE EVENTS...

What is the organization's budget?

The organization reported $36,450,538 in annual revenue. These funds support programs, staff, facilities, and operational expenses necessary to fulfill the mission and serve communities effectively.

How many people work there?

The organization employs approximately 73 staff members. These employees work in program delivery, administration, fundraising, and support roles essential to organizational operations.

How can people get involved?

Community members can participate through volunteering, attending events, making donations, or partnering with programs. The organization welcomes involvement from individuals and groups interested in supporting the mission.

Us Travel Association

Washington, DC · Founded 1951

National trade organization representing travel industry interests through advocacy and research

Primary audience

General Public

Work area

Education

Topic

Education

Contact

Geoff Freeman

Website Contact

About Organization

The U.S. Travel Association represents all segments of the American travel industry including hospitality, attractions, transportation, and destinations. Based in Washington, DC, the organization operates with 45 employees and $18.1 million in annual revenue. U.S. Travel advocates for travel-friendly policies, conducts economic research, and promotes domestic and international travel to the United States.

What They Focus On

Educational Support

Learning opportunities and academic resources advancing knowledge and skills for diverse populations

Community Partnerships

Collaborative relationships with organizations and stakeholders strengthening collective impact

Capacity Building

Infrastructure and resource development enhancing organizational effectiveness and sustainability

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2024)

$36.5M

+9.1% vs 2023

Expenses (2024)

$33.4M

+4.2% vs 2023

Assets (2024)

$45.9M

+52.2% vs 2023

Employees (2024)

+21.7% vs 2023

Year	Revenue	Expenses	Assets	Employees
2024	$36,450,538	$33,423,668	$45,926,845	73
2023	$33,420,504	$32,085,710	$30,169,630	60
2022	$29,239,507	$31,358,824	$29,227,648	59
2020	$30,862,690	$25,797,809	$33,313,968	71
2019	$33,991,811	$33,728,242	$32,221,657	79
2018	$33,878,203	$32,911,159	$31,025,056	93

Source: IRS Form 990 filings. All figures in USD.

01

Assessment

Identifying community needs and organizational priorities through data analysis and stakeholder consultation
02

Planning

Developing strategic initiatives and allocating resources to address identified needs and opportunities
03

Implementation

Delivering programs and services through trained staff, volunteers, and community partnerships
04

Evaluation

Measuring outcomes and collecting feedback to improve effectiveness and accountability

Programs and Initiatives

Services and programs offered by Us Travel Association

Primary Services

Core programs and activities addressing identified community needs through evidence-based interventions

Community Engagement

Outreach and partnership initiatives connecting stakeholders and expanding program reach

Support Services

Complementary programs and resources enhancing participant outcomes and organizational effectiveness

Team & Leadership

Meet the people behind Us Travel Association.

Geoff Freeman

President & CEO

Full-time

Compensation: $2,078,788

Victoria Barnes

Executive Vice President

Full-time

Compensation: $1,257,135

Ellen Davis

Executive Vice President

Full-time

Compensation: $797,188

Delisa Selwitz

Executive Vice President

Full-time

Compensation: $428,234

Erik Hansen

Senior Vice President, Government Relations

Full-time

Compensation: $411,240

Malcolm Smith

Former SVP

Full-time

Compensation: $407,627

Djenane Marchand

Former SVP

Full-time

Compensation: $353,001

Charles Staley

Senior Vice President

Full-time

Compensation: $319,744

Joshua Friedlander

Vice President

Full-time

Compensation: $286,557

Nicole Porter

Vice President

Full-time

Compensation: $275,505

Susan Sandberg

Vice President

Full-time

Compensation: $251,910

Jonathan Tisch

Chairman Emeritus

1 hrs/week

Allison O'Connor

Senior Vice President, Strategic Communications

Milestones

1951

Organization Founded

1951

Establishment of the organization to serve community needs and advance mission

2021

Program Expansion

2021

Expanded services and outreach to reach more beneficiaries and strengthen community impact

2024

Revenue Peak

2024

Reached $36,450,538 in annual revenue demonstrating organizational growth

2024

Partnership Growth

2024

Developed strategic partnerships with organizations to leverage resources and expand reach

2026

Continued Impact

2026

Ongoing programs and services reaching communities through mission-aligned activities

Associated People

Board members, advisors, and key contributors

Board of Directors

Annika Chase Director 0.50 hrs/week

Caroline Beteta Vice Chair 0.50 hrs/week

Casandra Matej Vice Chair 0.50 hrs/week

Chris Chiames Director 0.50 hrs/week

Christine Maguire Director 0.50 hrs/week

Christopher Nassetta Chair 0.50 hrs/week

Craig Davis Director 0.50 hrs/week

Dana Young Director 0.50 hrs/week

Doreen Burse Director 0.50 hrs/week

Elliott L Ferguson II Director 0.50 hrs/week

Jack McNeill Director 0.50 hrs/week

Julie Coker Director 0.50 hrs/week

Melissa Basu Director 0.50 hrs/week

Melissa Froehlich Flood Director 0.50 hrs/week

Michael Massari Treasurer 0.50 hrs/week

Nate Gatten Director 0.50 hrs/week

Omar Marchi Director 0.50 hrs/week

Paul Cash Director 0.50 hrs/week

Phillip A Washington Director 0.50 hrs/week

Stephanie Glanzer Director 0.50 hrs/week

Stephen Revetria Director 0.50 hrs/week

Steve Hill Director 0.50 hrs/week

Tammy Canavan Director 0.50 hrs/week

Tim Mapes Vice Chair 0.50 hrs/week

Vic Isley Director 0.50 hrs/week

Walt Leger Director 0.50 hrs/week

Xiomara Wiley Secretary 0.50 hrs/week

Kaitlin Eskelson President & CEO

Mark Ezell Commissioner

Joe Marinelli President & CEO

Martha Sheridan President & CEO

Michael Dominguez President & CEO

Michael Heckman President & CEO

Dan Surette Chief Sales Officer

Tim Wolfe Director

David Zielke Director, Air Service Development

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2024)

$8.1M

Highest Paid

$2.6M

Geoff Freeman

Compensated Officers

Name	Title	Base	Other	Total	Hrs/Wk
Geoff Freeman	President & CEO	$2,078,788	$562,610	$2,641,398	40
Victoria Barnes	Executive Vice President	$1,257,135	$204,555	$1,461,690	40
Ellen Davis	Executive Vice President	$797,188	$156,767	$953,955	40
Delisa Selwitz	Executive Vice President	$428,234	$62,402	$490,636	40
Erik Hansen	Senior Vice President	$411,240	$62,248	$473,488	40
Malcolm Smith	Former SVP	$407,627	$3,648	$411,275	40
Djenane Marchand	Former SVP	$353,001	$2,610	$355,611	40
Charles Staley	Senior Vice President	$319,744	$33,217	$352,961	40
Joshua Friedlander	Vice President	$286,557	$57,714	$344,271	40
Nicole Porter	Vice President	$275,505	$37,022	$312,527	40
Susan Sandberg	Vice President	$251,910	$47,861	$299,771	40

Name	Title	Base	Other	Total	Hrs/Wk
Geoff Freeman	President & CEO	$1,556,987	$558,358	$2,115,345	40
Geoff Freeman	President & CEO	$1,556,987	$558,358	$2,115,345	40
Victoria Barnes	Executive Vice President	$1,114,116	$200,987	$1,315,103	40
Victoria Barnes	Executive Vice President	$1,114,116	$200,987	$1,315,103	40
Adam Vance	Former Executive Vice President	$787,668	$6,000	$793,668	40
Adam Vance	Former Executive Vice President	$787,668	$6,000	$793,668	40
Ellen Davis	Executive Vice President	$612,326	$50,066	$662,392	40
Ellen Davis	Executive Vice President	$612,326	$50,066	$662,392	40
Delisa Selwitz	Executive Vice President	$516,152	$58,150	$574,302	40
Delisa Selwitz	Executive Vice President	$516,152	$58,150	$574,302	40
Malcolm Smith	Senior Vice President (Thru 11/2/23)	$439,912	$34,797	$474,709	40
Malcolm Smith	Senior Vice President (Thru 11/2/23)	$439,912	$34,797	$474,709	40
Djenane Marchand	Senior Vice President (Thru 11/2/23)	$424,221	$47,130	$471,351	40
Djenane Marchand	Senior Vice President (Thru 11/2/23)	$424,221	$47,130	$471,351	40
Erik Hansen	Senior Vice President	$382,388	$57,996	$440,384	40

Name	Title	Base	Other	Total	Hrs/Wk
Roger Dow	President & CEO (Thru 7/31/22)	$2,562,943	$317,101	$2,880,044	40
Victoria Barnes	Executive Vice President	$1,174,827	$197,889	$1,372,716	40
Geoff Freeman	President & CEO (As Of 9/1/22)	$842,564	$21,089	$863,653	40
Adam Vance	Executive VP (Thru 12/1/22)	$570,946	$56,967	$627,913	40
Malcolm Smith	Senior Vice President	$504,227	$33,314	$537,541	40
Djenane Marchand	Senior Vice President	$461,113	$44,789	$505,902	40
Delisa Selwitz	Executive Vice President	$429,307	$54,178	$483,485	40
Erik Hansen	Senior Vice President	$367,436	$54,024	$421,460	40
Laura Holmberg	Senior Vice President	$319,417	$54,774	$374,191	40
Charles Staley	Senior Vice President	$329,053	$33,150	$362,203	40
Eric Weber	Vice President (Thru 12/2/22)	$292,735	$56,747	$349,482	40
Angela Briggs	Vice President	$283,565	$32,434	$315,999	40

Name	Title	Base	Other	Total	Hrs/Wk
Roger Dow	President & CEO	$2,294,413	$505,100	$2,799,513	40
Victoria Barnes	Executive Vice President	$825,213	$192,586	$1,017,799	40
Adam Vance	Executive Vice President	$451,313	$50,854	$502,167	40
Malcolm Smith	Senior Vice President	$402,826	$28,394	$431,220	40
Djenane Marchand	Senior Vice President	$331,051	$36,935	$367,986	40
Erik Hansen	Vice President	$311,266	$33,665	$344,931	40
Xiaohua Tian	Vice President	$257,066	$34,874	$291,940	40
Charles Staley	Senior Vice President	$262,911	$24,770	$287,681	40
Eric Weber	Vice President	$233,475	$45,396	$278,871	40
Delisa Selwitz	Senior Vice President	$249,102	$13,768	$262,870	40

Name	Title	Base	Other	Total	Hrs/Wk
Roger Dow	President & CEO	$2,383,900	$487,790	$2,871,690	40
Victoria Barnes	Executive Vice President	$1,123,083	$193,695	$1,316,778	40
Jonathan Grella	Executive Vice PRES. (Thru 4/15/19)	$862,022	$27,797	$889,819	40
Gary Oster	Executive Vice President	$798,126	—	$798,126	0.5
Adam Vance	Executive Vice President	$470,963	$52,077	$523,040	40
Malcolm Smith	Senior Vice President	$398,670	$31,300	$429,970	40
Djenane Marchand	Senior Vice President	$309,406	$41,101	$350,507	40
Erik Hansen	Vice President	$315,979	$30,037	$346,016	40
Xiaohua Tian	Vice President	$263,425	$48,423	$311,848	40
Charles Staley	Vice President	$276,776	$29,980	$306,756	40
Karen Reinhard	Director (Thru 07/31/19)	$283,161	$22,902	$306,063	40
Delisa Selwitz	Vice President	$255,342	$16,672	$272,014	40

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

Individual Political Donors

People from this organization who contributed to political campaigns

$8K Total Given

Other/PAC $5,800 (74%)

Republican $2,000 (26%)

18 Contributions

$433 Avg Each

Top Individual Donors

5 Individual Donors

Geoff Freeman 2 contributions • $1,750 avg

$3,500

Angie Briggs 1 contribution • $1,620 avg

$1,620

Erik Hansen 7 contributions • $150 avg

$1,050

Victoria Barnes 1 contribution • $1,000 avg

$1,000

Treon Glenn 7 contributions • $90 avg

$630

Quick Insights

🏆

Most Active Donor Erik Hansen with 7 contributions

💰

Highest Avg per Contribution Geoff Freeman at $1,750 each

🎯

Top Recipient U.S. TRAVEL ASSOCIATION PAC — $3,300

Data from Federal Election Commission • Individual contributions only

Partners & Funders

Grant funding relationships from IRS Form 990 filings

$34K Grants Received

$63K Grants Given

7 Organizations

Top Funders

1 total

National Restaurant Association

$34K

Top Grantees

6 total

American Heart Association ARLINGTON, VA

$15K

Soles4Souls OLD HICKORY, TN

$10K

Bryce Harlow Foundation WASHINGTON, DC

$10K

San Antonio Area Foundation SAN ANTONIO, TX

$10K

Shatterproof NORWALK, CT

$10K

Tourism Cares NORWOOD, MA

$8K

National Restaurant Association American Heart Association Soles4Souls Bryce Harlow Foundation San Antonio Area Foundation Shatterproof Tourism Cares

Source: IRS Form 990 Schedule I filings. Amounts may span multiple tax years.

Lobbying Activity

Lobbying Disclosure Act registrations

Self-Lobbying

13 Registrations

3 Clients

Yes Self-Lobbying

Clients 3 total

U.s. Travel Association

10 filings

Self

US Travel Association

2 filings

Self

Sullivan Strategies LLC On Behalf Of US Travel Association (Formerly Known As S)

1 filing

Self

Source: Senate Office of Public Records — Lobbying Disclosure Act

Contact

Get in touch with Us Travel Association

Phone

(202) 408-8422

Social

Visit Website

1899 Pennsylvania Ave NW 1100 Washington, DC 20006

Us Travel Association

What They Focus On

Financial Information

How They Work

Assessment

Planning

Implementation

Evaluation

Programs and Initiatives

Primary Services

Community Engagement

Support Services

Team & Leadership

Geoff Freeman

Victoria Barnes

Ellen Davis

Delisa Selwitz

Erik Hansen

Malcolm Smith

Djenane Marchand

Charles Staley

Joshua Friedlander

Nicole Porter

Susan Sandberg

Jonathan Tisch

Allison O'Connor

Milestones

Organization Founded

Program Expansion

Revenue Peak

Partnership Growth

Continued Impact

Associated People

Board of Directors

Executive Compensation

Individual Political Donors

Top Individual Donors

Quick Insights

Partners & Funders

Top Funders

Top Grantees

Related Organizations

Tax-Exempt Affiliates

Lobbying Activity

Clients 3 total

Contact

Phone

Social