What does Visit Indy Inc do?

ADVANCE INDIANAPOLIS TOURISM AND ECONOMIC GROWTH.

What is the organization's budget?

The organization reported $16,353,881 in annual revenue. These funds support programs, staff, facilities, and operational expenses necessary to fulfill the mission and serve communities effectively.

How many people work there?

The organization employs approximately 63 staff members. These employees work in program delivery, administration, fundraising, and support roles essential to organizational operations.

How can people get involved?

Community members can participate through volunteering, attending events, making donations, or partnering with programs. The organization welcomes involvement from individuals and groups interested in supporting the mission.

Visit Indy Inc

Indianapolis, IN · Founded 1932

Destination marketing organization promoting tourism and convention business

Primary audience

General Public

Work area

Program Delivery

Topic

Economic Development

Contact

Leonard Hoops

Website Contact

About Organization

Visit Indy markets Indianapolis as a leisure and convention destination through advertising, sales, and visitor services. Based in Indianapolis, IN, the organization operates with 46 employees and $14.9 million in annual revenue. Visit Indy attracts tourists, sporting events, and conventions to Indianapolis, generating economic impact through hospitality and tourism spending.

What They Focus On

Economic Development

Initiatives promoting job creation, business growth, and financial stability in communities

Community Partnerships

Collaborative relationships with organizations and stakeholders strengthening collective impact

Capacity Building

Infrastructure and resource development enhancing organizational effectiveness and sustainability

Financial Information

Form 990 data showing organizational financial health and growth.

Revenue (2023)

$16.4M

+0.8% vs 2022

Expenses (2023)

$15.5M

+8.3% vs 2022

Assets (2023)

$19.8M

+10% vs 2022

Employees (2023)

-12.5% vs 2022

Year	Revenue	Expenses	Assets	Employees
2023	$16,353,881	$15,518,801	$19,814,577	63
2022	$16,220,236	$14,323,018	$18,005,827	72
2020	$14,658,454	$11,688,585	$14,758,733	74
2019	$15,794,028	$14,755,488	$12,575,935	82
2018	$16,139,161	$15,679,614	$11,183,350	85

Source: IRS Form 990 filings. All figures in USD.

01

Assessment

Identifying community needs and organizational priorities through data analysis and stakeholder consultation
02

Planning

Developing strategic initiatives and allocating resources to address identified needs and opportunities
03

Implementation

Delivering programs and services through trained staff, volunteers, and community partnerships
04

Evaluation

Measuring outcomes and collecting feedback to improve effectiveness and accountability

Programs and Initiatives

Services and programs offered by Visit Indy Inc

Primary Services

Core programs and activities addressing identified community needs through evidence-based interventions

Community Engagement

Outreach and partnership initiatives connecting stakeholders and expanding program reach

Support Services

Complementary programs and resources enhancing participant outcomes and organizational effectiveness

1932

Organization Founded

1932

Establishment of the organization to serve community needs and advance mission

2021

Program Expansion

2021

Expanded services and outreach to reach more beneficiaries and strengthen community impact

2023

Revenue Peak

2023

Reached $16,353,881 in annual revenue demonstrating organizational growth

2024

Partnership Growth

2024

Developed strategic partnerships with organizations to leverage resources and expand reach

2026

Continued Impact

2026

Ongoing programs and services reaching communities through mission-aligned activities

Associated People

Board members, advisors, and key contributors

Board of Directors

Ann Lathrop Board Member 1.00 hrs/week

Bill French Board Member 1.00 hrs/week

Craig Huse Board Member 1.00 hrs/week

Cynthia Cardona Board Member 1.00 hrs/week

Dave Kinard Board Member 1.00 hrs/week

Dave Sibley Board Member 1.00 hrs/week

Dewayne Herbert Board Member 1.00 hrs/week

Dr Lorenzo Esters Board Member 1.00 hrs/week

Dr Rob Shumaker Board Member 1.00 hrs/week

Gregory L Wilson Board Member 1.00 hrs/week

James E Dora Jr Board Member 1.00 hrs/week

Jody Blankenship Board Member 1.00 hrs/week

John Federici Board Member 1.00 hrs/week

Juan Gonzalez Board Member 1.00 hrs/week

Kristian Stricklen Board Member 1.00 hrs/week

Li Li Leung Board Member 1.00 hrs/week

Marla Thompson Board Member 1.00 hrs/week

Mel Raines Secretary 1.00 hrs/week

Michael G Browning Chair 3.00 hrs/week

Pat Early Cpa Cfp Treasurer 1.00 hrs/week

Pete Ward Board Member 1.00 hrs/week

Sarah Hempstead Vice Chair-Tourism Tomorrow 1.00 hrs/week

Shannon Stahley Board Member 1.00 hrs/week

Stephanie Kim Board Member 1.00 hrs/week

Tavonna Harris Askew Board Member 1.00 hrs/week

Tom McGowan Board Member 1.00 hrs/week

Information compiled from IRS Form 990 and organizational materials.

Executive Compensation

Top compensated officers & key employees from IRS Form 990

Total Reported (2023)

$4.1M

Highest Paid

$1.0M

Leonard Hoops

Compensated Officers

Name	Title	Base	Other	Total	Hrs/Wk
Leonard Hoops	President & CEO	$899,447	$121,687	$1,021,134	50
Daren Kingi	SVP And Chief Sales Officer	$409,077	$62,510	$471,587	50
Christopher Gahl	EXEC. VP And Chief Marketing Officer	$398,900	$62,477	$461,377	50
James Wallis	EXEC. VP And Chief Operating Officer	$380,358	$58,618	$438,976	50
Susan Townsend	SVP & Chief Destination Experience Officer	$284,489	$62,118	$346,607	50
Matthew B Carter	VP & Chief Destination Experience Officer	$259,073	$52,037	$311,110	25
Joyce Russell	Senior Director Of Sales	$200,319	$32,425	$232,744	50
Jon Hixon	Senior Director Of Sales	$200,608	$20,736	$221,344	50
Kenneth Hemsley	SR National Account Director	$170,135	$29,836	$199,971	50
Nicole Perry	SR National Account Direct	$168,718	$29,862	$198,580	50
Jenny Lynch	National Account Director	$157,008	$26,376	$183,384	50

Name	Title	Base	Other	Total	Hrs/Wk
Leonard Hoops	President & CEO	$817,318	$104,152	$921,470	50
Daren Kingi	SR. Vice President Of Sale	$356,100	$55,478	$411,578	50
James Wallis	Executive Vice President	$345,861	$56,489	$402,350	50
Christopher Gahl	SVP Of Marketing & Communi	$322,423	$55,445	$377,868	50
Susan Townsend	SVP Of Visitor Experience	$258,566	$52,572	$311,138	50
Matthew B Carter	VP Of Market Intelligence	$248,337	$44,802	$293,139	25
Joyce Russell	Senior Director Of Sales	$191,755	$29,482	$221,237	50
Jon Hixon	Senior Director Of Sales	$186,721	$29,107	$215,828	50
Dawna Money	SR NATL Sales MGR	$165,905	$16,876	$182,781	50
Minerva Garcia	SR National Account Director	$148,872	$31,956	$180,828	50
Jenny Lynch	National Account Director	$146,813	$24,630	$171,443	50

Name	Title	Base	Other	Total	Hrs/Wk
Leonard Hoops	President & CEO	$683,579	$91,801	$775,380	50
Daren Kingi	SR. Vice President Of Sale	$276,413	$53,385	$329,798	50
James Wallis	Executive Vice President	$272,918	$53,429	$326,347	50
Christopher Gahl	SVP Of Marketing & Communication	$224,231	$48,481	$272,712	50
Susan Townsend	SVP Of Visitor Experience	$208,497	$46,226	$254,723	50
Matthew B Carter	VP Of Market Intelligence	$212,213	$30,985	$243,198	50
Janet Arnold	VP Of Partner Relations	$193,354	$39,865	$233,219	50
Joyce Russell	DIR Of Sales - East Coast	$140,755	$23,807	$164,562	50
Jenny Lynch	National Sales Manager - Chicago	$134,978	$22,901	$157,879	50
Nicole Perry	National Sales Manager	$119,131	$35,608	$154,739	50
Dawna Money	NATL Sales MGR - Midwest	$129,730	$13,462	$143,192	50
John Hixon	Senior Director Of Sales	$120,286	$9,257	$129,543	50

Name	Title	Base	Other	Total	Hrs/Wk
Leonard Hoops	President & CEO	$762,546	$99,719	$862,265	50
Daren Kingi	SR. Vice President Of Sale	$444,877	$52,843	$497,720	50
James Wallis	Executive Vice President	$310,509	$52,880	$363,389	50
Christopher Gahl	VP Of Marketing & Communic	$249,222	$50,737	$299,959	50
Susan Townsend	VP Of Visitor Experience	$232,227	$48,561	$280,788	50
Matthew B Carter	VP Of Market Intelligence	$223,048	$32,026	$255,074	50
Janet Arnold	VP Of Partner Relations	$207,359	$41,222	$248,581	50
Joyce Russell	DIR Of Sales - East Coast	$163,098	$22,044	$185,142	50
Nicole Perry	National Sales Manager	$132,646	$38,661	$171,307	50
Dawna Money	NATL Sales MGR - Midwest	$149,736	$15,443	$165,179	50
Dustin Arnheim	ASSOC DIR Of Sales - Midwe	$124,623	$27,138	$151,761	50
Kenneth Hemsley	National Sales Manager - DC	$125,664	$22,823	$148,487	50

Name	Title	Base	Other	Total	Hrs/Wk
Leonard Hoops	President & CEO	$708,375	$94,041	$802,416	50
Daren Kingi	SR. Vice President Of Sale	$326,147	$44,375	$370,522	50
James Wallis	Executive Vice President	$297,137	$52,141	$349,278	50
Christopher Gahl	VP Of Marketing & Communic	$237,827	$48,975	$286,802	50
Susan Townsend	VP Of Visitor Experience	$221,038	$47,358	$268,396	50
Matthew B Carter	VP Of Market Intelligence	$206,393	$30,514	$236,907	50
Janet Arnold	VP Of Partner Relations	$193,587	$39,812	$233,399	50
Dustin Arnheim	ASSOC DIR Of Sales - Midwe	$181,439	$43,011	$224,450	50
Joyce Russell	DIR Of Sales - East Coast	$156,727	$25,257	$181,984	50
Dawna Money	NATL Sales MGR - Midwest	$130,254	$22,770	$153,024	50
Nicole Perry	National Sales Manager	$135,316	$13,816	$149,132	50
Schnette Queisser	National Sales Manager - Sports	$122,724	$21,698	$144,422	50

Source: IRS Form 990 filings. Compensation includes base and other reported compensation.

COVID-19 PPP Loans

Paycheck Protection Program (2020-2021)

Fully Forgiven

Total Approved

$2.3M

Total Forgiven

$2.3M

101% forgiven

Jobs Retained

102

Loan Details 2 loans

$1,440,785

Forgiven

Forgiven: $1,458,715 100%

Approved Apr 2, 2021

Lender Lake City Bank

Jobs Reported 51

Forgiven On Jun 28, 2022

$864,000

Forgiven

Forgiven: $873,168 100%

Approved Jan 31, 2021

Lender PNC Bank, National Association

Jobs Reported 51

Forgiven On Feb 22, 2022

Source: Small Business Administration • Paycheck Protection Program (2020-2021)

Contact

Get in touch with Visit Indy Inc

Email

[email protected]

Phone

(317) 262-3000

Social

Visit Website

200 South Capitol Avenue 300 Indianapolis, IN 46225

Visit Indy Inc

What They Focus On

Financial Information

How They Work

Assessment

Planning

Implementation

Evaluation

Programs and Initiatives

Primary Services

Community Engagement

Support Services

Team & Leadership

Leonard Hoops

Daren Kingi

Christopher Gahl

James Wallis

Susan Townsend

Matthew B Carter

Jon Hixon

Joyce Russell

Kenneth Hemsley

Jenny Lynch

Nicole Perry

Andy Mallon

Brian Mowery

Cindy Hoye

Dan Parker

James T Morris

Jane Jankowski

Jennifer Pace Robinson

Joe Melton

Leroy Robinson

Marci Reddick

Mario Rodriguez

Moira Carlstedt

Patrick Talty

Taylor Schaffer

Wm K McGowan Jr

Milestones

Organization Founded

Program Expansion

Revenue Peak

Partnership Growth

Continued Impact

Associated People

Board of Directors

Executive Compensation

COVID-19 PPP Loans

Loan Details 2 loans

Related Organizations

Tax-Exempt Affiliates

Contact

Email

Phone

Social